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What is Ahrefs?

Ahrefs is an SEO tool providers. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. They refer to themselves as…

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Ahrefs is a comprehensive SEO tool that has been highly regarded by users for its ability to provide valuable insights and solve various …
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Popular Features

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  • Keyword analysis (65)
  • Backlink management (66)
  • SERP ranking tracking (64)
  • Competitive analysis (66)

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  • No setup fee
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  • Free Trial
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Product Demos

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How to Use Site Explorer in Ahrefs | Demo Video


Demo chỉ số gg analytics, gg scs, ahrefs

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Core features related to search engine optimization

Avg 7.7

SEO Channels

Features related to optimizing your website for specific channels

Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

Avg 8.4
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Product Details

What is Ahrefs?

Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals.

Ahrefs all-in-one SEO toolset can help users with:
  • Competitor research: unveil competitor's organic keywords, backlink strategies and PPC keywords
  • Link Building: find the strongest backlink opportunities in a niche
  • Keyword Research: get maximum relevant keyword ideas and see how hard it would be to rank
  • Website Audit: find what SEO issues a website has and learn how to fix them
    Content Research: discover the most popular content on any topic and find the best ideas for content
  • Rank Tracking: track search rankings along with competitors'
  • Mentions Monitoring: get email alerts every time a brand is mentioned online.
The vendor states the Ahrefs database has 8 billion keywords and 421 billion indexed pages, and that this enables Ahrefs is able to provide maximum data and accuracy to its users.

Ahrefs Features

SEO Features

  • Supported: Keyword analysis
  • Supported: Backlink management
  • Supported: SERP ranking tracking
  • Supported: Page grader
  • Supported: Competitive analysis
  • Supported: Site audit / diagnostics
  • Supported: Site recommendations
  • Supported: Task management

SEO Channels Features

  • Supported: Local SEO
  • Supported: Social SEO
  • Supported: Mobile SEO
  • Supported: Global SEO

SEO Platform & Account Management Features

  • Supported: Multi-domain support

Ahrefs Screenshots

Screenshot of Analyze backlinks and keywords of any website to find opportunities for your organic traffic growthScreenshot of Check your website for 100+ pre-defined SEO issuesScreenshot of Get relevant keyword ideas supported by accurate SEO metricsScreenshot of Find the most shared and linked-to content on any topicScreenshot of Track your and your competitors' search rankings

Ahrefs Video

Ahrefs Demo

Ahrefs Competitors

Ahrefs Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish, Spanish, French, Italian, Portuguese, Russian, Chinese, Japanese, Dutch, German, Turkish, Swedish, Polish

Frequently Asked Questions

Ahrefs is an SEO tool providers. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. They refer to themselves as “the largest index of live backlinks.”

Semrush, Moz Pro, and BrightEdge are common alternatives for Ahrefs.

Reviewers rate Global SEO highest, with a score of 9.3.

The most common users of Ahrefs are from Small Businesses (1-50 employees).
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Reviews and Ratings


Attribute Ratings


(1-25 of 73)
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Chris Kirksey | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We use Ahrefs Site Explorer for fixing issues on current client websites mainly. It provides a wonderful overview of every aspect of a website, including the SEO aspect. I haven't come by a more in-depth website audit tool and love how we can connect/verify ownership of the website in order to change how quickly the site can be scanned.
  • I love how the Ahrefs Site Explorer has the content breakdown so that you can analyze each pages content quality and word count.
  • How it checks resources such as images, Javascript and CSS are really useful.
  • The way you can create a to-do list of fixes is awesome.
  • no cons
It's great for when you launch a new website and need to check if you missed anything during the launch since it's so in depth.
Score 10 out of 10
Vetted Review
Verified User
Aherfs is the primary tool we use for all SEO purposes in order to drive organic growth and generate revenue. It's a great tool for analyzing the organic competitive landscape, conducting technical SEO audits, researching new keyword opportunities and monitoring and reporting on the position of already ranked keywords. Combined, all these features are a great way to stay on top of organic performance and ahead of the competition.
  • Competitor Analysis
  • Technical SEO Audits
  • Keyword tracking
  • Content analyses
  • Backlink audits
  • Internal linking recommendations
  • Bulk exports of data
  • Data visualization
Overall, Ahrefs is a great SEO toolkit for marketers of all skill levels. It's straightforward to use and you can track competitors' performance as well as your own property's organic presence in a matter of minutes. On the other hand, all the new features under the "opportunities" section could be improved to identify even more room for improvement for each connected property - especially the internal linking suggestions.
Imtiaz khan | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
The best feature that I use about Ahrefs is the keyword tool. One feature that Ahref is better than the other products is the backlink report. Ahrefs gives me a more detailed information on the backlink link than any other tools I have used. I am usually satisfied with the results that Ahrefs shares with me concerning my website. However, I find Ahrefs pricing a bit toward the higher side. May be the team can decrease the prices or add some discounts etc.,
  • Backlink Report
  • SEO Audits
  • Keyword Research
  • Topic research
  • competition analysis
  • A better view at rankings. Sometimes the rankings are not correct.
  • Price point is a bit too high.
  • The SEO audit should be available in the free version
Ahrefs is best suited when we need to do a backlink analysis and also when we need to do a complete technical SEO audit. My team mostly uses the tool for backlink purpose and audits, we also use the same for tasks such as Keyword research, topic research, understanding the difficulty of the keywords. We do also use the tool for a competitive research.
Nirav Sampat | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
I have used Ahrefs for keyword research, SEO audits, and backlink monitoring. Ahrefs claims to have the biggest database for keywords to research and likely it is true. The platform has helped me research keywords that have high volume but low competition. The platform can also throw alerts for any links that your competitor acquires through email alerts.
  • Ahrefs can perform keyword research helping me find low-competition keywords to rank quickly.
  • It is also a very good tool to perform SEO audits for a website.
  • I constantly monitor a few of my competitors to check their link-building lists. Any new links they build are an opportunity to build a link from my platform.
  • They should have Google Search Console integration wherein ranks of Google Search Console and ranks of Ahrefs keyword tracker can be compared.
  • At times, the platform throws fake alerts for links acquired by competitors.
  • The platform could potentially help in understanding new pages created by competitors.
When it comes to off-page SEO, Ahrefs is the best tool and can easily beat the competition. Some of the use cases where Ahrefs can help you in off-page SEO are:
1. It can help you find broken links to your website which you can easily fix to gain SEO value.
2. It can extract all the links for competitors to understand their strategy.
Score 9 out of 10
Vetted Review
Verified User
I've been using Ahrefs for the past 6 months and it's been a game changer for our SEO strategy. With the detailed backlink analysis and keyword research, we've been able to improve our organic search traffic significantly. Highly recommend for any team looking to improve their SEO efforts. One of my favorite features is the ability to monitor our competitors' backlink profiles, which has helped us identify potential link-building opportunities. The site explorer tool is also great for analyzing the top-performing pages on any website, which has helped us optimize our own content. The user interface is easy to navigate and the support team is always available to help with any questions. Overall, Ahrefs is an essential tool for any team looking to improve their SEO and content marketing efforts. It helped us in identifying the gaps and opportunities in our website and also helped us to track our progress over time. it is a must-have tool for any digital marketer
  • Used it for potential keyword research and analysis for database support services related to industry
  • SERP rankings were analyzed and insights were drawn
  • Competitor search gave us more details on the traffic and backlink profile
  • the user interface can be a bit overwhelming at times and I've found it difficult to navigate to certain features
  • I've been disappointed with the lack of historical data for certain metrics
  • I would like to see more granular data for certain reports such as the ability to filter by specific subfolder or subdomain.
It is well suited to industry-level keyword research and insights on backlink profiles. It covers all the major key aspects in terms of volume, CPC, competition, etc.
If you are looking for a tool that specializes in social media analytics, Ahrefs would not be the best choice.
If you are a small business with a limited budget, Ahrefs might not be the most cost-effective option as it is a paid tool and the cost might be high.
October 11, 2022

I enjoy using Ahrefs

Score 9 out of 10
Vetted Review
Verified User
I really enjoy using Ahrefs. I can explore more features than on the other services. However, traffic is not always accurate
  • Site audit
  • Content explorer
  • better results with web traffic
It is easy to check your competitor, howerer I can see that the datas are different for my site and the data i have from google analysis
Score 10 out of 10
Vetted Review
Verified User
Ahrefs is the top tool that I have used for SEO. This tool has a huge database that helps me to do in-depth analysis & research. There are many features that I like in Ahrefs. some of the are backlinks gap as it provides me a quick report that shows the backlinks gap between my website and competitor's website, also if you want to do keyword research then Ahrefs is best as it has the option of phrase match that will show you more identical keywords of your search, I am a big fan of Ahrefs using since 4 years.
  • Keywords research
  • Backlink analysis
  • Website audit
  • Well recentyl they have added organic keyword v2, that i think is not much good as like old.
Ahrefs helps me to add project on the tool and run complete website audit, this tool provide indepth report like broken links, alt text missing, heading tags issue. Moreover i am using Ahrefs tool bar as well that gives me quick data of webpage like its meta tags, og tags, heading hierarchy and more.
Score 1 out of 10
Vetted Review
Verified User
I used Ahrefs for SEO.
I don't recommend this SEO tool. I have to admit I am still in shock with their marketing attitude. First, their results in french are not accurate, and Semrush has much better information, more reliable (KD is never good on Ahref, in my experience). Also, in my experience, this company makes you sign a monthly plan, which I feel is expensive. Then you rely on it and work on every report to get some results. In my experience, without any warning, you receive a can a bill for extra fees. The reason being you went over your monthly report limit, and this is written in their term and conditions. However, I think this would be acceptable if we received an email saying, "you went over your monthly report numbers," but you do not. I believe I could have been billed thousands of dollars without not having a clue of how I spent it. I reported this big problem to customer service, and they told me to pay. I did ask them to remove my payment method forever, and they did honor my request.
Score 9 out of 10
Vetted Review
Verified User
Ahrefs is probably the best tool out there for tracking backlinks. We use Ahrefs to track which sites link to us, what content they're linking to, and our overall link counts. Our marketing team uses it to measure content ROI and general impact of our content marketing strategies. We also use it for competitor research.
  • Linkbuilding campaigns
  • General SEO resultts
  • Content marketing results
  • Competitor research
  • Price. Their free version gives you some info, but you need a paid account to get the most out of the platform, and it's more expensive than most content marketing tools.
Ahrefs is a great tool for anyone who has significant investments in content marketing and / or SEO campaigns. It also is a great tool for anyone wanting to see which content of your competitor is performing well. But if you're just dabbling with content marketing, you probably don't need it.
Score 9 out of 10
Vetted Review
Verified User
Our fulfillment and SEO project managers use Ahrefs more than the rest of the team, but as a digital marketing agency, every department (admin, leadership, sales, account managers) need SEO support or to do keyword research from time to time. We also own a website so our writers will use it periodically to ensure they're including the right keywords in the content they're creating.
  • Keyword research
  • competitive analysis
  • SERP history
  • There's so much you can use it for! I know that I'm personally barely scratching the surface of its capabilities
  • Would love to see some integrated help guides
  • PPC features could be more robust
There are a number of great SEO tools out there, including Semrush and Ahrefs, but I think personally i'd give the edge to Ahrefs. It is a fantastic tool for identifying high volume, low competition keywords and crafting an article structure that will ideally perform well in the Google algorithm's eyes, and ideally move up the rankings quickly.
September 16, 2021

Useful tool to improve SEO

Score 9 out of 10
Vetted Review
Verified User
We use Ahrefs to monitor how our website is doing in terms of traffic, keywords, content, and other SEO statistics. Ahrefs allows us to get better insights about our website and how our business can improve based on those stats. It is used by our marketing team mostly.
  • Keyword search: know your strengths and weakness of keywords
  • Content explore: you can see what great content is out there
  • Compare your site with your competitors
  • It's been great, sometimes you have to watch the tutorial to learn how to use the tools though as it gets a little complicated.
  • Nothing else I can think of
It's great for companies who are looking to improve their SEO performance. It is very helpful if you watch their tutorials or use other online resources to learn more tricks on how to utilize their tools. It's a good tool for any sized businesses.
Katie Goh | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We use Ahrefs primarily on the consumer marketing team, but also for our B2B team as well. We use it regularly to discover keyword opportunities and content gaps. The data and metrics used are the best I've seen. Once I used the Ahrefs database of keywords and links, I found myself using SEMRush and Moz less and less.
  • Click rate metrics for each keyword
  • Content gap analysis
  • Best link database I've used
  • Useful keyword and link filtering in all reports
  • URL rating distribution is a bit confusing and not as useful as Domain rating distribution would be. All sites I've reviewed with this tend to have a very poor distribution here.
  • New and lost referring domains links is a bit confusing as well. I've never seen any tool do this chart in a way that makes sense. Dramatic rises and loses tend to send people down the wrong path of investigation. A weighted version (based on DR) would likely be more useful.
Ahrefs is perfectly suited for the average website to run a backlink review, track link building, and to discover keyword opportunities. There are several ways to track competitors progress as well.

Ahrefs has led me to make several recommendations for answer box featured content and other types of content as well. I get tons of ad-hoc requests for keywords and topics to review because my colleagues have found this information so useful to them. I rarely have to edit the exported reports because they are so clear, even to those with little SEO background.
Score 8 out of 10
Vetted Review
Verified User
Ahrefs is All in one Digital marketing Empire tools Featuring Keyword Explorer, Site Explorer, Content Explorer, Site Audit and Rank Tracker
Its provides site Explorer2.0 with backlink profile with a different metric of the Backlink profile, anchor text, Referring domain, Ahrefs Rank, Traffic Value and organic Traffic
Keyword Explorer Provides many Filters like an overview of queries, Same term keywords, Phrase match, keyword difficulty, CPC, Search volume.
I have used this site to rank my website Seo group buy is a Premium Seo tools sharing platform that provides Group buy Seo tools at a very cheap price
  • Finding LSI Keywords
  • Competitive backlinks hunting
  • Domain rating and Url Rating for metric to measure site performance
  • Finding Lsi Keywords
  • competitive Backlinks hunting
  • DR and UR metric to measure website performance
  • Traffic values and Anchor text
  • Referring domain and Ahrefs own Crawler Rank
I would rate it 8/10 because its result match Google Serp Result. I think it's all in one Seo tools box which gives a lot of options under a single dashboard
Nothing is perfect in this world. it has some lacks as well Fetching data and some time it causes an error and slow loading that can lead to bad User experience
Score 9 out of 10
Vetted Review
Verified User
Modern online promotion strategies and analysis is impossible without data provided by services like Ahrefs. If my customers demand an effective SEO strategy I always recommend Ahrefs subscription, both for competitor and inhouse websites analysis, potential keywords for content strategy etc. Ahrefs helps with understanding how a company can get top ranked positions in search engines via analyzing backlink profiles of those who are already in TOP5.
  • Really big amount of data (keywords)
  • Very accurate numbers and details about analyzed URL
  • Rankings which are trustworthy
  • Integrations - Ahrefs still has too few ready to use integrations with other services
  • Notification settings
  • Design for mobile devices
Ahrefs is a must have service for SEO and Advertising agencies providing promotion services. It is also a good service to have for every company running a website and highly dependent on organic traffic. If online sales and traffic are not your number one source of income, Ahrefs is something you'd better leave for experts of the search engine optimization community.
Bella Castilla | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Overall, it has been proved as the best solution to have in the niche of SEO tool creation. A perfect platform to search, optimize and manage different results easily. Quick support with all the features related to the increment of business with a new set of techniques is amazing. I would definitely recommend this to other businesses to have this in their ecosystem to better analyze their websites and check the flaws in the strategy.
  • I have been using this platform in my organization to develop several SEO tools to help to grow our website much.
  • It has all the main features which include competitor research, keyword research, website audit, content research, and rank tracking.
  • I have been using all these functions in the organization for several purposes. It provides complete information and complete performance details of the SEO.
  • It provides us the detailed keyword research with volume, CPC, and other information.
  • The main drawback of Ahrefs that is not easy to use at first.
  • There is a huge steep learning curve which makes it difficult to understand at first.
  • Secondly, it is lacking in content optimization solutions, they need to build a strong optimization tool to speed up the work while content optimization is done by automated tools.
It gives the best report to us which helps us to find the opportunity to build backlinks. Another main feature that makes Ahrefs a safe and sound approach to SEO is that it provides information about duplicate content, URLs, redirects along with other errors that can be dangerous to the website.
Ari Roth | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
My company is a reputation management agency focusing on Google search results. As such, SEO diagnostics are part of our jobs. When a result moves up or down significantly, it's important that we be able to identify a source of the movement if one exists. Ahrefs, at the time of purchase, had the best link index of the other tools we considered (Majestic & Moz).
  • Historical backlink indexing
  • Fresh / new backlink indexing
  • Relevant data on broken links / top pages to fix up
  • Anchor text data
  • I found it difficult to navigate which version of the data I'm looking at - exact URL, prefix, full domain w/ or w/o subdomains. I'd like this to be selected in the initial search rather than being automatically selected for you and then allowing you to change it (if you even realized it was an issue to begin with).
  • I'd love if there was a URL / domain ranking over time graph like there is for new / lost links. This way, it's not just a counting metric, but a metric on impact. I'd need to know that we lost 1 authoritative news media link more than I need to know that we lost 5-10 spammy scraper links from dark corners of the internet.
  • I'd love impactful alerts for link metrics as alluded to in the previous bullet. Meaning, I don't want to only find out we lost an important link when I see the rankings drop - I want to know about it when it happens for faster processing of the fix (if one exists).
The link tracking is great, but we need to test out Moz's new index as well to determine if they have bridged the gap. For organic keywords, I haven't used it in depth, but my feeling has been that SEMrush has more comprehensive data in this area. I could be wrong about that though.
Mike Koolwijk | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
In the beginning we used Ahrefs a lot for link building, but by time they kept adding other tools making it [one] of the [most] complete SEO tools on the market. We mainly use it in our team of online marketers to check for opportunities in keywords and backlinks.

The main future we use is the "site explorer" With [one] click you see the overall performance of a page (also competition). Their backlinks, traffic, ranking score and many more. By seeing this data you can look for new backlinks from this list, by checking broken links or outdated links.

With this we can do quick and easy analyses on competitions and their link profiles, or existing link profiles.
  • Great filtering options
  • Big updated index data is all fresh
  • Fast competition keywords
  • Speed, sometimes when scanning big sites it can be really slow
  • Outdated look and feel on some parts (but hey you have great functions)
  • It tend to be overwhelming for new users or people new to SEO (but based by price this is also a more advanced tool)
  • Rank tracking is not that great only every 7 days on a lite plan...
This is a complete tool but [Ahrefs] can also be a complex tool. I tend to let coworkers use it but [it] never goes without some explaining to do. There is plenty of info on the internet and in their on website/blogs. We also mainly use it for link building, and use other tools for research on keywords and reporting ranks to customers, where this tool comes short.

After using multiple tools over a period of time and the functionality you might need there might be some better tools on the market function wise and price wise.
Andrea Hester | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
As director of operations for a web development company, I oversee use of Ahrefs as a tool for providing our clients with comprehensive SEO analysis reporting and recommendations for technical and on page improvements. Along with several other tools, Ahrefs is essential for analyzing our clients' website performance and identifying SEO opportunities.
  • Excellent help resources, blog articles, and tutorials
  • Almost all features have info tooltips that provide useful explanations and ideas for practical application
  • Easy to export reporting functionality
  • Easy to set up recurring site audits for multiple sites
  • The rank tracker feature is a particularly useful tool for monitoring performance among competitors over a length of time
  • Keyword research reporting is better in some other tools I've used
  • Cost of this tool is a bit high and may be prohibitive to some, but it's worth it for companies like ours that heavily rely on its use
For our purposes of helping provide comprehensive SEO analytics over time for several different websites, Ahrefs is the best tool we've found. It has an easy to use interface, doesn't require downloading and installing any software, and provides an extensive library of help resources and tips for application. From page performance analysis to keyword analysis and competitor rank tracking, Ahrefs is a one stop shop for SEO.
Carl Pieri | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Ahrefs is being used to help us monitor our traffic, how we are ranking for certain keywords and what keywords we would like to go after next. It helps us keep an eye on our own work but also our competitors and the available green space that we have yet to explore at this time.
  • Keyword explorer
  • Site audit
  • Traffic tracking
  • User Interface
  • Design
  • in-app ads are intrusive
If you are trying to establish recurring traffic to your website, want to increase traffic, or want to monitor current traffic then ahrefs is a great tool for you to use at your organization. You can see what keywords you rank for and also those that competitors rank for. Its also helpful for finding keywords with good traffic volume that aren't too hard to compete for.
Score 9 out of 10
Vetted Review
Verified User
We use Ahrefs as a key part of our SEO strategy. It is essential in guiding our link-building strategies and as we have begun to master the software we have used more and more of its features including keyword research and competitor analysis.
  • Keyword Research
  • Link building
  • Competitive analysis
  • It is very capable and thus more complicated than its competitors
  • It is expensive and there is no free trial
When you can afford it Ahrefs is the most capable of all its competitors. However, it requires someone who really understands SEO and is willing to put in the time to learn the tool and make use of everything. If anyone is new to the SEO world I would recommend choosing a different software.
Alex Chaidaroglou | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Ahrefs is being used in order to improve our SEO. In fact, everything we do regarding our SEO goes through Ahrefs. It is being used by the marketing department and it helps us target keywords, find backlink opportunities, audit our website, and more. On top of that, Ahrefs' free course on SEO and their tutorials have helped us tremendously in getting the most out of our SEO efforts.
  • Content research
  • Website audit
  • Backlinks
  • Competitor analysis
  • Higher limits on the $99 plan
  • More ranked keywords on each plan
  • An entry-level plan at a lower price than $99
For SEO purposes, Ahrefs is simply the best out there. It has the best backlink data and its data analysis is superb. If you want to find SEO opportunities, Ahrefs makes it very easy to find them.

I'd like to see an improvement in the keyword generator to show more suggested keywords and long phrases. Also, if someone wants to get PPC data, I think there are others tools more suited for this.
Ramon Khan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Ahrefs is great for competitive research ranging from everything to content analysis, keyword research to backlink research and even keyword tracking. Not only that, their team makes amazing content that shows you how to use the tools to solve different issues for your business wich is great.
  • Backlink research
  • Keyword research
  • Content research
  • Nothing that I can think of. It's a great tool!
While Ahrefs has a wide range of uses, I prefer to use it for competitive, keyword, and content research as well as backlink analysis. If you are using it for any one of those purposes then I would say it's an excellent tool.
Mike Blumenthal | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We use Ahrefs to gain a birdseye view of a websites link profile as well as new and lost links. Over time, we can assess the result of link garnering efforts, where successful links are coming from and which pages generated them.

We also use it for internal link analysis by page.
  • Recording new backlinks
  • Recording broken backlinks
  • Anchor text of links
  • Links accrued over time
  • The local rank tracker is unsophisticaed
Ahrefs is great tool to use when building out a link profile for a website and for tracking that record over time. It is best used for organic as opposed to local efforts particularly if you are looking for the frequency of special search features like site links and top stories.
Score 10 out of 10
Vetted Review
Verified User
I typically utilize Ahrefs on a weekly basis to primarily check on my client's backlink profile as well as their competitors. It's useful for me as it helps me develop and monitor my client's off-page SEO strategy. As a company, the SEO department and the PR department are the primary user of this platform, however, our Content department additionally utilizes it as an alternative to Semrush.
  • Client Backlink monitoring.
  • Competitor off-page SEO strategy research.
  • Content ideas based off of strongest backlinks.
  • Weaker keyword research abilities compared to competitors.
  • Steep learning curve to understand full capabilities.
  • Expensive.
As an SEO professional, Ahrefs is almost an essential tool in my arsenal to discover meaningful backlink and off-page data in regards to my clients. There are multiple scenarios in which I turn to Ahrefs including:
  1. Rapid keyword growth on a page that hasn't had any on-page optimizations performed on it.
  2. Toxic backlink analysis.
  3. Competitor research (off-page).
  4. Weekly New/Lost backlink alerts.
Michael Glover | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Ahrefs to research, plan and measure our SEO strategy. It's used by the marketing team to identify keywords to go after, track our backlink profile, see our performance in search, and also track specific keywords that have high value to us as a company.
  • Showing keyword volumes and how difficult they are to rank for
  • Tracking backlinks to specific pages
  • Tracking how we are performing with keywords we want to rank for
  • Auditing/crawling our site to ensure it's adhering to technical SEO standards
  • Search volumes are usually on the low side to what they get in reality
  • Site audit tool is a little hard to navigate compared to other crawl tools like Screaming Frog
Great for planning and tracking your SEO performance—keyword research, backlinks, tracking. If you want a super in-depth technical SEO audit, you're probably best going for a specific crawling tool instead.
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