Aimbase

Aimbase, developed by Rollick, is a customer engagement technology platform specifically designed for OEMs and dealers in the recreation and industrial equipment industries. This solution aims to assist businesses of various sizes in finding, winning, and retaining customers. Aimbase caters to professionals in the industry, including marketing and sales professionals, customer service representatives, and dealership owners.

Key Features

Seamless Consumer Buying Experience: According to the vendor, Aimbase provides a connected ecosystem of marketing and customer engagement technology, integrating with the GoRollick marketplace. This integration allows customers to conveniently browse and purchase outdoor vehicles and equipment, accessing inventory, viewing product details, and making direct purchases through the platform.

Lead Management and Distribution: Aimbase offers lead management and distribution capabilities, enabling OEMs and dealers to effectively manage and distribute leads to their sales teams. The vendor states that it provides features for lead capture, tracking, and distribution, seamlessly integrating with CRM systems to enhance lead management efficiency.

Marketing Automation: According to the vendor, Aimbase includes marketing automation features to streamline marketing campaigns and customer communications. Users can automate email campaigns, customer nurturing, and follow-up processes, creating personalized and targeted marketing messages to improve customer engagement and conversion rates.

Customer Lifecycle Management: Aimbase provides tools for managing the entire customer lifecycle, from initial lead capture to post-purchase customer support. The vendor claims that it offers features for customer registration, surveys, and issue resolution, enabling OEMs and dealers to track and analyze customer interactions, deliver personalized experiences, and enhance customer satisfaction.

Inventory Marketing: According to the vendor, Aimbase enables effective marketing of inventory through the GoRollick marketplace and other advertising channels. It provides features for inventory display, promotion, and proximity-based lead routing, increasing visibility and exposure for inventory to attract potential customers and drive sales.