Name: Alliance ONE
Author: Alliance Marketing

Help Desk

Web and Video Conferencing

Customer Support

Version Control

Development

Alumni Management

Education

Business Intelligence (BI)

Collaboration

Contract Management

Enterprise Legal Management

Policy Management

Project Portfolio Management

Enterprise

Accounting

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

HR Service Delivery

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Cloud Storage

Converged Network Adapters (CNAs)

Data Catalog

Data Center Networking

Data Integration

Database Load Balancing

Density-Optimized Servers

Fraud Detection

Integration Platform as a Service (iPaaS)

Managed DNS

Managed File Transfer (MFT)

Managed Hosting

Mobile Application Performance Monitoring  (APM)

Mobile Device Management (MDM)

Network Diagnostics

Network Performance Monitoring

NoSQL Databases

Observability

Server Management

Time Series Databases

Unified Endpoint Management (UEM)

Information Technology

A/B Testing

Account-Based Marketing (ABM)

Ad Serving & Retargeting

All-in-One Marketing

Audio Editing

Content Management

Contest Management

Customer Journey Analytics

Digital Asset Management

Email Marketing

Marketing Analytics

Marketing Automation

Mobile Advertising

Mobile Analytics

Press Release Management

Product Information Management (PIM)

Social Media Analytics

Social Media Management

Survey & Forms Building

Video Collaboration

Web Analytics

Marketing

Project Management

Wireframing

Professional Services

Call Recording

Customer Communication Management

Customer Relationship Management (CRM)

Presales

Sales

Civil Engineering

Construction Workforce Management

Dental

Loan Servicing

Patient Engagement

Revenue Cycle Management (RCM)

Vertical-Specific

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Alliance ONE is an all-in-one marketing and sales automation ecosystem designed to assist businesses in capturing, nurturing, and closing more clients. According to the vendor, this solution is suitable for businesses of all sizes, from small startups to large enterprises. It caters to a wide range of professions and industries, including attorneys, auto dealers, chiropractors, coaching, and Crossfit.

**Key Features**

**Easily Build Effective Funnels & Websites**: Alliance ONE offers a range of features for building effective funnels and websites. According to the vendor, it provides a 1-click template installation, unlimited website limit, easy-to-use drag and drop editor, and a collection of 20+ industry-specific website templates. Additionally, the product includes a website chat widget to engage and capture visitors' information.

**Close More Appointments**: Alliance ONE aims to help businesses close more appointments by offering unlimited calendars and integration with popular calendars like Google and Outlook. The product also includes automated appointment reminders and individual/team calendar management for efficient scheduling.

**Put Your Workload & Workflow on Autopilot**: According to the vendor, Alliance ONE offers automation features to put businesses' workload and workflow on autopilot. This includes automated daily task reminders, prospecting, and customer follow-up. The product also provides sales pipeline management and the ability to assign leads to team members for streamlined operations.

**Build & Manage Your Online Reputation**: Alliance ONE includes features to assist businesses in building and managing their online reputation. According to the vendor, it facilitates getting more reviews through email/SMS requests, monitoring reviews on Google and Facebook, and enabling 1-click review requests. The product also introduces the Google My Business Messaging feature for enhanced customer engagement.

**Track Results & Advanced Analytics**: Alliance ONE offers comprehensive tracking of results and advanced analytics. According to the vendor, it includes reporting features for Facebook Ads and Google Ads, attribution reporting, revenue tracking, call recording and reporting, and appointment conversion reports. These features aim to provide businesses with data-driven decision-making capabilities.

**Text**: According to the vendor, Alliance ONE enables businesses to follow up with automated SMS messages to facilitate personalized communication with customers. The product also allows the addition of videos to messages for a personal touch.

**Drip Campaigns**: Alliance ONE offers features for sending customized email drip campaigns automatically. According to the vendor, businesses can use the product's HTML email builder to create eye-catching emails and send them as customers come in or at predetermined times.

**Ringless Voicemail**: According to the vendor, Alliance ONE includes the ability to drop prerecorded voice messages to contacts' phones automatically, skipping the ringing. This feature can be used as part of a drip campaign or for broadcasting messages to the entire contact list.

**Website & Funnel Building**: Alliance ONE simplifies the process of creating landing pages and websites with its funnel builder. According to the vendor, users can create as many pages as needed and add CTAs, surveys, forms, calendars, and custom fields to personalize each page.

**Forms & Surveys**: Alliance ONE enables businesses to easily create forms with various question and reply types, including text, checkboxes, dropdowns, and even signatures. According to the vendor, the product also offers surveys with built-in logic to qualify and disqualify candidates based on their responses.

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GoSquared Free - Access to the Now and Trends realtime web analytics dashboard.

GoSquared Analytics - Everything included in free plus premium analytics features.

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Alliance ONE

All-in-One marketing platforms typically offer different combinations of marketing functions is an integrated package and are aimed at SMB customers who do not want to purchase several different point systems to handle, for example:  marketing automation, contact management/CRM, content management (including blogging), SEO, social media marketing, and eCommerce.

Alliance Marketing

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

Lead nurturing automation

Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.

Lead scoring and grading

Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.

Data quality management

The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.

Automated sales alerts and tasks

The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.

Lead segmentation and distribution

Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

Calendaring

The software helps users maintain a calendar of all marketing activities.

Event/webinar marketing

Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

Social sharing and campaigns

Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.

Social profile integration

The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.

Role-based workflow & approvals

Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

Customizability

Users can customize their instance with features like custom fields and custom objects.

Integration with Salesforce.com

The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with Microsoft Dynamics CRM

The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with SugarCRM

The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

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Alliance ONE

Overview

What is Alliance ONE?