Name: Alpina
Author: Alpina Cloud

Help Desk

Web and Video Conferencing

Customer Support

Innovation Management

PHP Frameworks

Development

Business Intelligence (BI)

Collaboration

Manufacturing Execution

Payment Facilitation

Quality Management

Enterprise

Accounting

Blockchain Payments

Merger and Acquisition

Payment Hubs

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employer of Record (EOR)

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

AIOps

Bot Mitigation

Cloud Storage

Container Security

Data Center Outsourcing (Canada)

Data Center Power

Data Replication

Endpoint Security

Firewall

Fraud Detection

Graph Database

Infrastructure-as-a-Service

Integration Platform as a Service (iPaaS)

LAN Switches

Mobile Data Security

Network Performance Monitoring

Network Troubleshooting

SQL Server Performance Monitoring

Scale-Out Storage

Secure Access Control

Smart Contracts

Testing Services

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Email Marketing

Grant Management Software

IP Geolocation

Marketing Attribution

Marketing Automation

Social Media Management

Survey & Forms Building

Translation

Web Analytics

Marketing

Project Management

Task Management

Professional Services

Customer Relationship Management (CRM)

Intelligent Virtual Assistant

Sales Dialer

Sales Training

Sales

Data-Centric Audit Protection (DCAP)

Security

Aviation

Emergency Notification

Fleet Maintenance

Hospital Management

Hotel Management

Retail Analytics

Revenue Cycle Management (RCM)

Shipping

Veterinary

Warranty Management

Vertical-Specific

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Google

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Adobe

Google Analytics 360 (discontinued)

Discontinued Products

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Coremetrics / IBM Digital Analytics (discontinued)

Lead Forensics

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Webtrends

Alpina is positioned as a simple and privacy-focused alternative to Google Analytics, with the vendor claiming that it provides accurate and insightful data about website performance and user behavior while respecting user privacy. The product is said to be suitable for businesses of all sizes, from small startups to large enterprises, and is targeted towards digital marketers, website owners, administrators, e-commerce businesses, content creators, bloggers, web developers, and designers.

## Key Features

**Event tracking**: According to the vendor, Alpina allows users to collect additional data by emitting events, helping them understand the actions performed by their website users and how they perform them. Users can track specific events such as button clicks, form submissions, video plays, and more. Event tracking is claimed to provide valuable insights into user behavior and help optimize website performance.

**Privacy is at our core**: The vendor emphasizes that Alpina was founded with a focus on privacy and respect for user data. They state that the platform does not use cookies, local storage, session storage, or any other method of user identification. The vendor claims that Alpina is fully GDPR, PECR, and CCPA compliant, eliminating the need for consent banners.

**Advanced filters**: Alpina offers users the ability to apply complex filters on the fly, according to the vendor, allowing them to gain more insight from their data. Users can apply filters based on eight available parameters, enabling them to segment and analyze data in a more granular way. The vendor suggests that advanced filters help users uncover specific trends and patterns within their website analytics.

**Live radar**: The vendor states that Alpina provides a dedicated Live Radar dashboard that allows users to monitor website traffic in real-time. The Live Radar dashboard is said to offer a clean and intuitive interface, providing a comprehensive overview of visitor activity. Users can track the number of active visitors, their location, referral sources, and other key metrics.

**API access**: Alpina offers API access, according to the vendor, allowing users to integrate their website statistics into their own websites and applications. The REST API provided by Alpina is claimed to be simple and powerful, enabling seamless integration and data retrieval. The vendor suggests that API access empowers users to leverage their website data in custom-built dashboards, reports, and other applications.

**Data is yours**: The vendor emphasizes that Alpina emphasizes that user data belongs to the users themselves. They state that the platform does not sell or share user data with any third parties. Users are said to have the ability to request an export of their website's data at any time.

**Your team's invited too**: Alpina supports teamwork by allowing users to invite team members to analyze and draw conclusions from the collected data together. Collaboration features are said to enable multiple team members to work on data analysis, reporting, and decision-making. Users can share access to specific dashboards and reports with their team members.

**Slack, Discord & E-Mail**: Alpina offers integrations with popular communication platforms such as Slack and Discord, as well as email notifications, according to the vendor. Users can connect Alpina to these platforms to receive daily or weekly briefings on website analytics. The vendor claims that notifications can be customized to provide relevant and timely updates to users.

**Light & Performant first**: The vendor states that Alpina prioritizes lightweight and performant tracking, ensuring minimal impact on website speed and performance. They claim that the Alpina script weighs less than 3kb and is served to users through a super-fast CDN with 49 servers worldwide. By using a lightweight script and a global CDN, Alpina is said to minimize any negative effects on website loading times.

**Themes that suit you**: Alpina offers six themes that allow users to customize the look and feel of the platform, according to the vendor. Themes are claimed to provide a personalized experience, allowing each team member to choose a color combination they prefer. The vendor suggests that customizable themes enhance the user experience and make data analysis more enjoyable.

Parse.ly is a content optimization platform for online publishers. It provides in-depth analytics and helps maximize the performance of the digital content. It features a dashboard geared for editorial and business  staff and an API that can be used by a product team to create personalized or contextual experiences on a website.

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

Google Analytics 360

Alpina

Web analytics is the process of analyzing the behavior of visitors to a Web site. The use of Web analytics enables a business to attract more visitors, retain or attract new customers for goods or services, or increase the dollar volume each customer spends.

Alpina Cloud

Web Analytic features such as SEO tracking, user engagement tracking, pageview tracking, and behavior analysis.

Traffic Reporting

This feature enables users to understand how many individuals are visiting their website, the sources from which they've arrived, and what time they are most likely to visit.

Lead Conversion Tracking

This tool allows you to follow a user's path through your website until they complete a certain action, like making a purchase or signing up for a newsletter, enabling you to understand what leads to conversions.

Behavior Analysis

This feature helps analyze and make sense of user patterns such as the actions users take on the website, including clicking on different pages, filling out forms, or how long they stay on a particular page.

Bounce Rate Measurement

This feature measures the number of users who visit only one page on your website before leaving, helping to identify issues with content quality or website design.

Device and Browser Reporting

This enables an overview of the type of devices or browsers users are using to access your website, helping in improving website design, usability, and visibility.

Pageview Tracking

A feature that records and provides data on a specific page's popularity and the number of times it has been viewed by users.

Event Tracking

This enables the tracking of specific actions or 'events' on your website, such as button clicks, form submissions, and engagement with other interactive elements.

Reporting in real-time

This feature provides immediate data and analysis about web traffic and user behavior, facilitating real-time decision making.

Referral Source Tracking

This feature tracks the original source of your web traffic, informing you where your users are coming to your site from whether it be through other websites, social media, etc.

Customizable Dashboards

This feature allows users to personalize their view of data and reports to focus on specific metrics that best fit their business needs.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

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Alpina

Overview

What is Alpina?