Name: Amazon Publisher Services
Author: Amazon AWS

Communications Outsourcing

Help Desk

Web and Video Conferencing

Customer Support

Batch Management Software

Mind Mapping

Development

Online Learning

Education

Business Intelligence (BI)

Collaboration

Desktop Publishing

Interactive Voice Response (IVR)

Manufacturing Execution

Payment Facilitation

Project Portfolio Management

Enterprise

Accounting

Corporate Performance Management (CPM)

Online Trading

Payment Gateway

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Credentialing

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

AI Governance

Cloud Storage

Enterprise Flash Array Storage

Fraud Detection

HTML Editors

In-Memory Databases

Integration Platform as a Service (iPaaS)

Internet Security

M2M Application Development

Network Performance Monitoring

NoSQL Databases

Remote Monitoring and Management

Routers

Software Defined Storage (SDS)

Threat Hunting

Traffic Switching

Wireless LAN

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Customer Reference Management

Digital Signage

Email Deliverability

Email Management

Email Marketing

Headless CMS

Marketing Automation

Social Media Management

Survey & Forms Building

Swag Management

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Point of Sale

Sales

Intrusion Detection

Secure Access Service Edge (SASE)

Security

Auto Repair

Aviation

Building Information Modeling (BIM)

Construction Management

Emergency Notification

Home Health Care

Homeowner's Association (HOA) Management

Intelligent Document Processing

Legal Billing

OSS/BSS (Operations Support/Business Support)

Smart Cities

Vertical-Specific

Find top rated software and services based on in-depth reviews from verified users. 400+ software categories including PaaS, NoSQL, BI, HR, and more.

Priority Matrix

Appfluence

eMeetingsOnline

ReportsNow

FastPIPE

FastEST, Inc.

AspenOne Supply Chain Management

Aspen Technology

Crowdtap

Document Locator

ColumbiaSoft

Frosmo

Frosmo Ltd

Azurepath

Azurepath, LLC.

Screenful

Screenful Oy

Amazon Publisher Services include a suite of tools for digital advertisers. Built on AWS Clean Rooms, Amazon Publisher Cloud is a collaboration service enabling publishers to optimize their supply via exclusive signal collaboration with Amazon Ads.

Remarkety

Platform Base Package

Springbot

Amazon Publisher Services

Ad serving describes the technology and service that places advertisements on web sites.

Amazon strives to be Earth's most customer-centric company where people can find and discover virtually anything they want to buy online. By giving customers more of what they want - low prices, vast selection, and convenience - Amazon continues to grow and evolve as a world-class e-commerce platform.

Founded by Jeff Bezos, the Amazon.com website started in 1995 as a place to buy books because of the unique customer experience the Web could offer book lovers. Bezos believed that only the Internet could offer customers the convenience of browsing a selection of millions of book titles in a single sitting. During the first 30 days of business, Amazon fulfilled orders for customers in 50 states and 45 countries - all shipped from his Seattle-area garage.

Amazon's evolution from Web site to e-commerce partner to development platform is driven by the spirit of innovation that is part of the company's DNA. The world's brightest technology minds come to Amazon.com to research and develop technology that improves the lives of shoppers and sellers around the world.

Amazon AWS

Ad Campaigns

Features related to creating and deploying ad campaigns.

Ad campaign creation

Allows users to programmatically create ads and build new campaigns within the tool.

Ad deployment

Allows users to quickly and easily deploy new ad campaigns from within the tool.

Display advertising

Supports banner and rich media display ads, including video, audio, mobile, etc.

Ad display and retargeting segmentation

Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.

Sequence targeting

Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

Data Transfer

Transfer of data to ad exchanges to match third-party to segments.

DSP integration

Integration with DSP platforms for ad buying

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

Ad dashboards

Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.

Ad performance reports

Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)

Ad conversion tracking

Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.

Ad attribution reporting

Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.

Cross-channel ad management

Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.

Ad forecasting and optimization

Ad forecasting models predict campaign performance to assist with optimization.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

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Ad Serving & Retargeting Platforms

Amazon Publisher Services

Overview

What is Amazon Publisher Services?