Anaplan Predictive Insights (Mintigo)

Anaplan Predictive Insights (Mintigo)

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Score 8.8 out of 100
Anaplan Predictive Insights (Mintigo)

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Recent Reviews

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What is Anaplan Predictive Insights (Mintigo)?

Anaplan Predictive Insights (formerly Mintigo) is a Predictive Sales Analytics Platform that monitors the total universe of prospects, looking for the messages that will resonate. By targeting business needs & interests, marketers break through the noise to generate more leads. Anaplan acquired…

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  • No setup fee

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  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Product Details

What is Anaplan Predictive Insights (Mintigo)?

Anaplan Predictive Insights (formerly Mintigo) is a Predictive Sales Analytics Platform that monitors the total universe of prospects, looking for the messages that will resonate. By targeting business needs & interests, marketers break through the noise to generate more leads.

Anaplan acquired Mintigo in late 2019.

Anaplan Predictive Insights (Mintigo) Competitors

  • D&B Lattice (formerly Lattice Engines)

Anaplan Predictive Insights (Mintigo) Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Comparisons

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Frequently Asked Questions

What is Anaplan Predictive Insights (Mintigo)?

Anaplan Predictive Insights (formerly Mintigo) is a Predictive Sales Analytics Platform that monitors the total universe of prospects, looking for the messages that will resonate. By targeting business needs & interests, marketers break through the noise to generate more leads. Anaplan acquired Mintigo in late 2019.

What is Anaplan Predictive Insights (Mintigo)'s best feature?

Reviewers rate Implementation Rating highest, with a score of 10.

Who uses Anaplan Predictive Insights (Mintigo)?

The most common users of Anaplan Predictive Insights (Mintigo) are from Mid-sized Companies (51-1,000 employees) and the Computer Software industry.

Reviews

(1-5 of 5)
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Iam Gael Garcia | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
I particularly like the reporting capabilities, as you can not only create reports in the web app but also within the Excel add-in. Between each reporting tool, you can create what you need. I like that you can quickly load data into a specific scenario and a minute later it's available throughout the multi-faceted reporting system.
  • Reports can be made simple and easy for users to review
  • Task Lists in Planning are a great way to streamline a set of flows work that would otherwise be difficult for our users. They are not the most expert in the use of the software
Also, my experience with Anaplan support and the Anaplan Implementation consultants has been excellent, which is really important for a relatively new product for which there is no massive library of support information. What I like most about the solution is that it is very powerful, although it is not necessarily difficult to use on a day-to-day basis.
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Anaplan Predictive Insights to determine prospects that have a propensity to buy and who are currently searching for software solutions that compete with what we do. It helps guide us to accounts that are currently evaluating software solutions for planning and forecasting within Sales, Finance, Supply Chain, and Marketing.
  • Scoring accounts with propensity to buy
  • Segments different lines of business
  • Provides contacts that are linked to Salesforce, can also see where you need to add more contacts
  • Difficult to understand what the scoring means
  • Lots of columns and rows to read, could use a better UX/UI
  • Would be nice to be able to populate contacts from ZoomInfo into SFDC through Mintigo
It's a great platform and provides valuable insights on where the sales team should be spending time and also where you probably should not be spending time prospecting into because there is not a high enough propensity to buy. I'd rate higher if there was a better dashboard that would show the highest scoring prospects in one space rather than needing to search individual columns and rows.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Anaplan Predictive Insights as a customer intelligence platform to get a comprehensive view of our customers, especially for sales and marketing teams on which customers to target and which ones to engage through marketing campaigns. We use Anaplan Predictive Insights as an addendum to Oracle CX Sales because Anaplan’s predictive insights are more streamlined to our sales planning and target group of customers. A typical business problem addressed is scoring the target customers based on internal parameters using an AI engine. The predictive intent signals and their integration with our customer database are a good fit for what we wanted to achieve.
  • Predictive intent signals
  • Integration with complex databases
  • Integration with CRM for creating marketing campaigns
  • Excellent insights for marketing folks for segmentation based analysis
  • Building models
  • UI/UX could be more intuitive
  • Pricing could be based on usage esp if average usage is low or is restricted to a smaller team
  • Issues with integration with Marketo ended up with us letting go of Marketo
  • Reporting functionality could be developed
  • Training on some of the internal workings of the predictive engine could help us model the data better so that better output is achieved
It is really well suited for the marketing and sales team. Marketing teams can create targeted campaigns based on their predictive engine. The sales team can actually predict targeted buyers so that the overall possibility of deal closures manifolds. A few integrations with selected 3rd party software completely failed to achieve its target objective.
Fedor Paretsky | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We previously used Mintigo's Salesforce integrations to receive marketing insights predicted from our generated leads. This software greatly helped us with their integrations into our existing marketing workflows, including Salesforce and a separate CRM. We also used the lead scoring insights that Mintigo provided to greatly increase the quality of feedback we were receiving from just software about our lead flow.
  • Great integrations - Mintigo offers Marketo and Salesforce integrations, and it's incredibly easy to setup/integrate.
  • Mintigo provides incredibly helpful and applicable insights, much better than other marketing-related optimization software.
  • All-in-one features/dashboard - Mintigo serves as a great dashboard for lead flow and optimization, everything is in one place and the UI is generally well-designed.
  • We stopped using Mintigo recently because we found it to be too expensive. Compared to other marketing insight software, this is quite an expensive option.
  • Our integrations sometimes misbehave - It seems like it loses sync intermittently.
  • There are still a few missing integrations, I wish Mintigo more properly integrated with our CRM
Mintigo is unparalleled in certain aspects to its competitors. It provides an amazing level of insight and detail for improving lead flow but is also quite competitive. I think it's most suitable for companies that already believe they've done everything in their knowledge to get to the 90th percentile of what they believe is optimal lead flow. The price of Mintigo still makes it a questionable option for some earlier-stage companies.
Meagen Eisenberg | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Customer identification and acquisition
  • Improved lead scoring for aligning buyer's interest to what we sell
  • N/A - delivers on agreement
Really good insight on our customer base
  • In-person training
  • Self-taught
Great insights on customer insights and behaviors