We love how Anodot helps us to monitor our marketing activities
Use Cases and Deployment Scope
Anodot is used across the organization, mainly by our PPC (marketing) department, and also biz devs use it to detect anomalies in our sites performance.
It helps us to know about abnormal behaviors of our PPC campaigns, i.e. if media spend is increasing or decreasing, media volume is spiking etc. It saved us a lot of money as a company.
Pros
- Detects traffic anomalies on time.
- Help us to monitor our PPC campaigns.
Cons
- Anodot sends sometimes some false alarm alerts.
Likelihood to Recommend
In some business scenarios, it found a very uncommon behaviors in our campaigns, in a very detailed granularity (not just campaign level, but also ad group level and much more).
