Name: Apester
Author: Apester

Help Desk

Kiosk

Web and Video Conferencing

Customer Support

Flowchart

Text Editors

Version Control

Development

Student Management

Education

Business Intelligence (BI)

Collaboration

Digital Rights Management (DRM)

IP PBX

Meeting Management

Online Notary

Enterprise

Accounting

Blockchain Payments

Cryptocurrency Wallets

Travel Management

Finance and Accounting

ACA Compliance

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

AI Governance

Change Management

Cloud Storage

Converged Network Adapters (CNAs)

Data Deduplication

Data Science

Email Verification

Firewall Security Management

Fraud Detection

Identity Verification

Integration Platform as a Service (iPaaS)

Mainframe Monitoring

Migration

Network Performance Monitoring

Network Traffic Analysis (NTA)

Output Management

Robotic Process Automation (RPA)

SaaS Management

System Monitoring

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Channel Management

Content Management

Data Cleansing

Digital Experience Intelligence

Email Marketing

Headless CMS

Marketing Automation

Screen and Video Capture

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Job Site Management

Project Management

Waste Management

Writing and Proofreading Tools

Professional Services

Customer Relationship Management (CRM)

Field Sales Software

Headless eCommerce

Sales

Operational Technology (OT) Security

Security

Aviation

Camp Management

Computer-Aided Manufacturing (CAM)

Construction Workforce Management

Last Mile Delivery

Nonprofit CRM

eDiscovery

Vertical-Specific

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Apester is a platform offered by Apester Ltd. that aims to assist publishers in creating interactive social experiences to engage users and potentially increase revenues. According to the vendor, this platform allows for the creation of interactive content, such as surveys, quizzes, mobile landing pages, and custom web stories. It is suitable for publishers of all sizes, including small independent blogs and large media organizations. The product is utilized by various professionals and industries, including publishers, media companies, content creators, marketing professionals, and advertising agencies.

## Key Features

**Drag and Drop Creating Technology**: According to the vendor, Apester's Studio features a code-free drag and drop interface, which is designed to provide an easy and flexible way to design and edit interactive experiences.

**Experience Player**: The vendor claims that Apester's Experience Player simplifies the sharing of interactive experiences across multiple channels, seamlessly integrating with websites, blogs, landing pages, and social media channels.

**Data Analysis and Personalization**: Apester enables users to collect and analyze declared data in real-time, allowing for the enrichment and organization of customer data. According to the vendor, the platform can be connected to existing Customer Data Platforms (CDP), Data Management Platforms (DMP), Customer Relationship Management (CRM) systems, and marketing automation tools.

**Real-Time Analytics and Insights**: According to the vendor, Apester offers real-time analytics and reporting capabilities, providing insights into audience engagement, user behavior, and trends. This allows for data-driven decision-making and optimization of interactive experiences.

**Integration with Existing Systems**: Apester claims to seamlessly integrate with existing content management systems (CMS) and various marketing tech solutions. This integration facilitates the embedding of interactive experiences and the connection to customer data infrastructure.

**Template Library and Custom CSS Design**: The vendor states that Apester provides a template library with a wide range of options for interactive content creation. Additionally, users have the option to use custom CSS design for further customization.

**Integrated Design Partners**: According to the vendor, Apester allows users to import their own assets or collaborate with integrated design partners to enhance the visual appeal of their interactive experiences.

**Consistent Brand Experience**: The Experience Player, as claimed by the vendor, enables the maintenance of brand consistency across interactive experiences through the use of custom URLs, fonts, and colors.

**Connectivity with Marketing Tech Solutions**: Apester can reportedly be connected to existing Customer Data Platforms (CDP), Data Management Platforms (DMP), Customer Relationship Management (CRM) systems, and marketing automation tools. This connectivity aims to facilitate data integration and automation.

**Segmentation, Management, and Retargeting**: The vendor states that Apester's platform provides capabilities for segmentation, management, personalization, and retargeting. These features are intended to optimize audience engagement and potentially increase revenues.

Business Plan

Essentials Plan

Enterprise Plan

Agency Plan

Freelancer Plan

Freelancer Pro

Managed Services + SaaS

Apester

Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. Content Marketing’s basic premise is to provide some valuable information that stops short of a direct sales pitch or call to action, but which seeks to positively influence a customer in some way. This information can be presented in a variety of media, including news, video, white papers, ebooks, infographics, case studies, how-to's, Q&A’s, photos, etc. Content marketing software is designed to assist in building this content by scouring the web for relevant articles and managing and organizing marketing assets.

Content Marketing

Content Creation

Features related to the creation of content for marketing purposes.

Ideation

Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.

Approval workflows

Allows users to lay out and track, in some cases automatically, workflows for content approval.

Content collaboration

Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.

Content calendar

Allows users to schedule and plan the creation and/or distribution of content.

Network for content licensing/production

Includes access to a database of content that can be licensed or a talent network for licensed content production.

Payment/Resource management

Allows users to budget for content creation costs and/or make payments to contractors, agencies, etc.

Content Publishing

Features related to the organization and distribution of marketing content.

Content hub

Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.

Forms / Gated content

Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.

Embedded CTAs

Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.

Content distribution

Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.

Content promotion

Includes tools for promoting content by connecting to paid and earned media channels.

Content automation

Allows users to set up automated distribution, personalization and/or curation.

Content Reporting & Analytics

Features related to tracking, measuring, and analyzing content creation processes and content performance.

Audience profiling and targeting

Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.

Closed-loop tracking and reporting

Tracks the impact of content on the buyer’s/customer’s journey and ROI.

Content performance analytics

Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.

Campaign optimization dashboard

Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.

Competitive analytics

Provides a view on competitors' content performance and/or strategy for comparison.

Content production analytics

Analytics around time and money spent for content production.

Page-level engagement analytics

Analytics around audience engagement with individual pages of content, for a granular look at content performance.

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Apester

Overview

What is Apester?