Name: Appforma
Author: Appforma

Help Desk

Web and Video Conferencing

Customer Support

AI Chatbot

Help Authoring

No-Code Development

Software Configuration Management

Development

Admissions and Enrollment

Education

Business Intelligence (BI)

Collaboration

Corporate Social Responsibility (CSR)

Enterprise

Accounting

Accounting and Tax Services

Cash Flow Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Scheduling

Freelance Management

HR Management

Payroll

Recruitment Marketing

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

.Net Development

Application Delivery Controllers (ADC)

Build Automation

Cloud Storage

Database Management

Digital Experience Monitoring (DEM)

Disaster Recovery

Disk Cloning

Fraud Detection

IT Service Providers

Integration Platform as a Service (iPaaS)

Low-Code Development

Network Performance Monitoring

Object Storage

Server Virtualization

User Activity Monitoring

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Call Tracking

Click Fraud

Contact Center

Content Management

Cross-Channel Campaign Management

Customer Data

Email Marketing

Event Management

Marketing Automation

Social Media Management

Survey & Forms Building

Web Analytics

Website Builder

Marketing

Project Management

Professional Services

Construction CRM

Customer Relationship Management (CRM)

Sales

API Security

Security Orchestration, Automation and Response (SOAR)

Security

Catering

Computer-Aided Manufacturing (CAM)

Fleet Maintenance

Hotel Management

Insurance Underwriting and Rating

Interior Design

Last Mile Delivery

Lease Management

Legal Case Management

Moving Software

Plagiarism Checker

Public Transportation

Retail Management

Vertical-Specific

medium

large

Braze

Customer Engagement

A/B testing

Email deliverability reporting

Triggered drip sequences

Dashboards

Standard reports

Role-based workflow & approvals

monday marketer

Likelihood to Recommend

Usability

Support Rating

Lead Management

Campaign Management

Reporting & Analytics

Platform & Infrastructure

Automated sales alerts and tasks

Calendaring

Event/webinar marketing

Custom reports

Customizability

monday.com

OutboundEngine

Likelihood to Renew

Availability

Email & Online Marketing

Social Media Marketing

Mobile optimization

List management

Social sharing and campaigns

Elm Street Technology

BenchmarkONE

Performance

Implementation Rating

Ease of integration

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

Lead nurturing automation

Lead scoring and grading

Data quality management

Social profile integration

Integration with Salesforce.com

Integration with Microsoft Dynamics CRM

Integration with SugarCRM

HighLevel

LocaliQ

Gannett

Ascend by Wix

Wishpond Propel IQ

Vendor pre-sale

Vendor post-sale

Wishpond

Thryv

Kartra

Genesis Digital

Appforma is a marketing software platform focused on small businesses. The software helps companies build a 12-month marketing campaign program that the software executes via social posting, email marketing and advertising. The software also helps with customer retention through loyalty programs and birthday campaigns.

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Free

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All-in-One marketing platforms typically offer different combinations of marketing functions is an integrated package and are aimed at SMB customers who do not want to purchase several different point systems to handle, for example:  marketing automation, contact management/CRM, content management (including blogging), SEO, social media marketing, and eCommerce.

Appforma is the world’s best local marketing agency, and it’s virtual. 

Founded in 2011 by a team of experienced entrepreneurs and marketers,   Appforma’s mission is to help small businesses grow by providing the most effective, easy to use, affordable and aesthetic marketing solution out there.  
As a result, and after thousands of man hours, Appforma has designed the world’s best virtual marketing agency. 


The combination of appforma's Artificial Marketing Intelligence with creative ideas and amazing content helps local businesses achieve amazing results with limited budgets and minimal time. We made it so easy, that business owners can approve and manage their entire marketing program from their smartphones.

Appforma will:
Create a 12 month program with 50 marketing activities
Run Facebook advertising
Post on Facebook and Twitter
Create and execute email marketing
Run social contests, promotions and polls
Manage and run loyalty program and retention activities
So you’re sure to get: relevant fans, leads and sales

Using software to manage lists, send emails, automate email campaigns, and track results.

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Users can test dynamic content prior to launching a campaign.

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Users can easily optimize emails and landing pages for mobile devices.

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

This involves creating, filtering, editing, merging and de-duping lists of contacts.

The software allows users to set up automatic / drip email campaigns triggered by certain events.

The process of tracking and managing prospective customers from lead generation to conversion.

Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.

Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.

The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.

The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.

Lead segmentation and distribution

Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.

Users can schedule campaigns and/or events with reminders, announcements, etc.

The software helps users maintain a calendar of all marketing activities.

Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.

Using social media networks to help amplify marketing endeavors.

Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.

The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

The software offers pre-built reports with metrics standard to the category.

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.

Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

Users can customize their instance with features like custom fields and custom objects.

The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

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Appforma

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Comparisons

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