Name: Appier AIXON
Author: Appier

Help Desk

Web and Video Conferencing

Customer Support

Augmented Reality Development

Performance Testing

Development

School Management

Education

Business Intelligence (BI)

Collaboration

Data Analytics  and BI Services

Data Discovery and Visualization

Digital Rights Management (DRM)

Document Management

Enhanced 911 (E911)

Enterprise Generative AI

Integrated Workplace Management (IWMS)

Payment Facilitation

Enterprise

Accounting

Trust Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Corporate Volunteering

Employee Monitoring

HR Management

Payroll

Recruitment Agency

Stock Option Plan Administration

Talent Intelligence

Talent Management

Video Interview

Workforce Analytics

Workforce Management

Human Resources

3D Printing

AI Governance

Application Performance Management (APM)

Cloud Migration

Cloud Storage

DevSecOps

Firewall

Fraud Detection

Hadoop-Related

Integration Platform as a Service (iPaaS)

Network Performance Monitoring

Product Implementation Services

Robotic Process Automation (RPA)

Telecom Expense Management (TEM)

Web Scraping

Zero Trust Security Solutions

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Appointment Scheduling

Audience Engagement

Content Management

Cross-Channel Campaign Management

Email Marketing

Email Testing

Employee Advocacy

Enterprise Marketing Management

Marketing Automation

Social Media Advertising

Social Media Management

Survey & Forms Building

Web Analytics

Wholesale Marketplace

Marketing

Job Site Management

Project Management

Waste Management

Professional Services

Customer Relationship Management (CRM)

Social Commerce

Sales

Cloud Access Security Brokers

Secure Access Service Edge (SASE)

User and Entity Behavior Analytics (UEBA)

Security

Camp Management

Digital Forensics

Estate Planning

Vertical-Specific

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Appier AIXON is an intelligent data augmentation platform designed to enhance user acquisition through AI-enriched customer data. According to the vendor, this solution is suitable for businesses of all sizes, from small startups to large enterprises. Marketing professionals, data analysts, advertising agencies, e-commerce companies, and retail organizations across various industries rely on Appier AIXON to improve audience intelligence, optimize ad performance, and personalize customer engagement using predicted user behavior.

## Key Features

**Intelligent Data Augmentation Platform**: Appier AIXON is an AI-powered customer data platform that aims to maximize user acquisition by providing comprehensive audience intelligence. It helps businesses uncover hidden segments and gain valuable insights, driving growth and success.

**Optimize Ad Performance**: The vendor claims that Appier AIXON optimizes ad performance through AI-powered prospecting. It enables businesses to acquire new valuable customers on paid channels, while also providing real-time AI recommendations to enhance campaign and ad set performance.

**Seamless Multi-channel Engagement**: Appier AIXON enables businesses to orchestrate and activate personalized engagement across owned and paid channels. It seamlessly integrates with a wide range of platforms, allowing businesses to export actionable insights and AI-segmented audiences for effective engagement throughout the customer journey.

**Enrich Customer Data with AI-Predicted Keywords and Interests**: According to the vendor, Appier AIXON enriches customer data by leveraging pre-trained AI models to predict keywords and interests. This helps businesses gain a deeper understanding of their customers and optimize campaign performance based on these insights.

**Proven Ad Performance Uplift through AI Prospecting**: Appier AIXON incorporates proprietary data science technology to maximize ad performance. It includes features such as group behavior prediction, smart keyword grouping, and overlapped group optimization, all aimed at improving campaign results and maximizing return on ad spend.

AIXON, from Appier headquartered in Taipei, creates a 360-degree view of audiences by unifying data across all platforms like apps, websites and CRM, and enriches audience profiles with Appier’s cross-screen technology.

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The platform includes 4 tools:

TRAC: Social media listening across topics, audiences and content diffusion.

CORE: Owned channels analytics to measure your content performance and audience growth.

FLOW: Social customer relationship management and social media publishing.

TEAM: Analyse your internal social networks (e.g. Yammer) to identify influencers, connectors and champions within your company.

TRAC (starter package)

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Choozle Pro

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Audience Intelligence

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Audience Intelligence Software

Appier AIXON

Overview

What is Appier AIXON?