APSIS Pro Reviews

4 Ratings
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Score 5.8 out of 100

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Henrik Christensen profile photo
Score 7 out of 10
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We use Apsis Pro to manage newsletters to our customers in Sweden, Norway and ROW (except Denmark - our DK team handles that). The newsletters are sent monthly and reach a total of 15,000 contact persons.

We used to send these newsletters either via our CRM (which is NOT built for this) or via Outlook+Excel. For a short while we used MailChimp but as most of our contacts did not sign up but receive the newsletter based on a working relationship, MailChimp did not allow us to use the list. APSIS is a local Scandinavian vendor and understands better how to build lists here. :-)
  • We have a pre-designed template and pre-build elements and thus it is quite easy to compose nice looking newsletters.
  • Doing split-tests on subject, clicks etc. is quite easy and requires no tech help.
  • Imporing new contacts and adding to the list is straight forward.
  • The user interface is not good. Too much scrolling and too many menues to navigate. Half of the pages are updated to a "new" look with the rest still being the (really) old design. This badly needs a make-over.
  • There is no one-click "send reminder to those who did not open". To send reminders, it is nescessary to build a filter a do a new send using the filter. Such a simple and often repeated task should be automated.
  • It is not possible to add a "Why did you leave us?"-page for opt-outs... Really misses this.
  • The statistics are too limited and to difficult to use - mostly due to the UI design as described above.
Works well, relatively easy to use - but lacks some up-to-date and modern features as well as look and feel. The support provided is OK but not world class. It is too bad as APSIS as a company is quite good at inspiring and providing insights into trends in email marketing.
Read Henrik Christensen's full review

APSIS Pro Scorecard Summary

Feature Scorecard Summary

WYSIWYG email editor (1)
7
Dynamic content (1)
7
Ability to test dynamic content (1)
7
A/B testing (1)
9
Mobile optimization (1)
9
Email deliverability (1)
9
List management (1)
6
Triggered drip sequences (1)
5
Dashboards (1)
1
Standard reports (1)
1
Custom reports (1)
1

About APSIS Pro

APSIS Pro is an email marketing solution that drives measurable ROI through personalized emails and organized workflows.
Categories:  Email Marketing