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January 25, 2018
APSIS Pro is a fine product with room for improvement
We use Apsis Pro to manage newsletters to our customers in Sweden, Norway and ROW (except Denmark - our DK team handles that). The newsletters are sent monthly and reach a total of 15,000 contact persons.
We used to send these newsletters either via our CRM (which is NOT built for this) or via Outlook+Excel. For a short while we used MailChimp but as most of our contacts did not sign up but receive the newsletter based on a working relationship, MailChimp did not allow us to use the list. APSIS is a local Scandinavian vendor and understands better how to build lists here. :-)
We used to send these newsletters either via our CRM (which is NOT built for this) or via Outlook+Excel. For a short while we used MailChimp but as most of our contacts did not sign up but receive the newsletter based on a working relationship, MailChimp did not allow us to use the list. APSIS is a local Scandinavian vendor and understands better how to build lists here. :-)
- We have a pre-designed template and pre-build elements and thus it is quite easy to compose nice looking newsletters.
- Doing split-tests on subject, clicks etc. is quite easy and requires no tech help.
- Imporing new contacts and adding to the list is straight forward.
- The user interface is not good. Too much scrolling and too many menues to navigate. Half of the pages are updated to a "new" look with the rest still being the (really) old design. This badly needs a make-over.
- There is no one-click "send reminder to those who did not open". To send reminders, it is nescessary to build a filter a do a new send using the filter. Such a simple and often repeated task should be automated.
- It is not possible to add a "Why did you leave us?"-page for opt-outs... Really misses this.
- The statistics are too limited and to difficult to use - mostly due to the UI design as described above.
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About APSIS Pro
APSIS Pro is an email marketing solution that drives measurable ROI through personalized emails and organized workflows.
Categories: Email Marketing