Name: APSIS Pro
Rating: 8 (5 reviews)
Author: APSIS International AB

Customer Training

Help Desk

Web and Video Conferencing

Customer Support

Cross-Browser Testing

Feature Management

Product Analytics

Virtual Reality

Development

Business Intelligence (BI)

Collaboration

Contract Analysis

Emissions Management

Payment Facilitation

Workflow

Enterprise

Accounting

Accounts Receivable

CTRM

Travel Management

Treasury Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

API Management

Change and Configuration Management

Cloud Migration

Cloud Storage

Configuration Management

Data Deduplication

Database-as-a-Service (DBaaS)

Fraud Detection

Game Engine

Integration Platform as a Service (iPaaS)

Managed Public Cloud Infrastructure

Migration

Mobile Data Security

Mobile Identity

Network Performance Monitoring

SaaS Management

Sensitive Data Discovery

Software Composition Analysis (SCA)

Time Series Databases

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Content Marketing

Email Marketing

Marketing Automation

Online Reputation Management

Social Media Management

Social Media Publishing

Survey & Forms Building

Web Analytics

Marketing

AI Meeting Assistants

Project Management

Task Management

Professional Services

Customer Relationship Management (CRM)

Lead Generation

Sales Enablement

Sales Incentive Compensation Management

Sales Performance Management

eCommerce Analytics

Sales

Cloud Infrastructure Entitlement Management

Intrusion Detection

Security

Aviation

Banking

Geographic Information

Insurance Agency Management

Insurance Claims Management

Physical Therapy

Vertical-Specific

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Users have found the software's ability to personalize marketing campaigns to be highly beneficial, resulting in improved effectiveness and efficiency. By leveraging features such as email marketing, automation, and personalization, users have been able to effectively communicate with their customers, leading to higher engagement and conversion rates. The software's user-friendly interface and seamless integration with other tools have made workflow management easier for users, allowing them to streamline their marketing processes. Additionally, the ability to create templates and assets, as well as the clone feature, has saved users a significant amount of time and effort. Furthermore, the software's ability to integrate with databases has enabled users to run targeted marketing campaigns and automate their workflows. The tracking capabilities of the software have also allowed users to gain insights into customer behavior across multiple platforms, enabling them to customize their campaigns accordingly. Finally, users have valued the software for its reliability and efficiency in managing IT communication processes. Overall, the software has proven to be a valuable solution for users looking to personalize their marketing campaigns, optimize workflows, and improve communication with their customers.

Easy to Use: Many users have found Apsis One to be easy to use and navigate, allowing them to quickly create and execute their marketing campaigns. The user-friendly interface has been praised for its simplicity and efficiency.

Customization Options: Several reviewers have appreciated the customization options offered by Apsis One. They have highlighted the ability to personalize their marketing campaigns according to the specific needs and goals of their company. This level of customization has contributed to delivering more targeted and effective communication.

Tracking and Analysis Capabilities: The tracking and analysis capabilities of Apsis One have received high praise from users. These features allow users to measure the effectiveness of their campaigns, make data-driven adjustments if necessary, and optimize their overall marketing strategies.

Cons:
Expensive Pricing: Some users have mentioned that Apsis One can be more expensive compared to other platforms, especially for small businesses with limited budgets. They feel that the pricing could be a barrier for some businesses.
Complex Email List Deletion: Users have expressed frustration about the difficulty in deleting email lists in Apsis One. They believe that it should be as easy as creating them and have requested for a simpler process.
Limited Statistics and Difficult User Interface: Several users have found the statistics in Apsis One to be limited and difficult to use. They attribute this issue primarily to the user interface design, which they feel needs improvement. They suggest that enhancing the UI design would make the statistics more accessible.

APSIS Pro is an email marketing solution that drives measurable ROI through personalized emails and organized workflows.

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

Starter

Free

Mailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.

Essentials

Standard

Premium

APSIS Pro

Software for bulk creation, sending and tracking of Emails for marketing purposes.

Likelihood to Recommend

Email & Online Marketing

Reporting & Analytics

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Dashboards

Standard reports

Custom reports

APSIS International AB

Using software to manage lists, send emails, automate email campaigns, and track results.

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Users can easily optimize emails and landing pages for mobile devices.

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

This involves creating, filtering, editing, merging and de-duping lists of contacts.

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

The software offers pre-built reports with metrics standard to the category.

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

URL Validation

This allows marketers to validate URLs and find any broken links before sending out their email campaigns.

Link Tracking

This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.

Image Validation

This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.

Inbox Display

This allows marketers to see how their emails will be displayed within different web browsers and within different email service provider (ESP) platforms.

Email Accessibility Tools

This type of tool scans emails before they are sent out to ensure that design and code are optimized for accessibility across different browsers.

Spelling and Grammar Check

This feature checks emails for spelling and grammatical mistakes before they are sent out.

Spam Testing

Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.

Email Previews

This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.

Assign Reviewers

This gives marketers the ability to assign individuals to review an email from within the email marketing software.

Email Version Control

This allows marketers to keep track of which individual made a revision to an email and when.

Task Lists

This gives marketers the ability to create task lists associated with the email review and approval process.

Review Status Updates

These status updates may be pushed through third-party tools, or sent directly via the application itself.

monday.com

The List

Ranger & Virtual CEO

APSIS Pro 2018-01-22 07:07:49

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

User interface

Ui design

New look

One click

Not open

Send reminders

Opt outs

Difficult to use

Pre designed

Pre build

Nice looking

New contacts

Home

Email Marketing Software

We use Apsis Pro to manage newsletters to our customers in Sweden, Norway and ROW (except Denmark - our DK team handles that). The newsletters are sent monthly and reach a total of 15,000 contact persons.

We used to send these newsletters either via our CRM (which is NOT built for this) or via Outlook+Excel. For a short while we used MailChimp but as most of our contacts did not sign up but receive the newsletter based on a working relationship, MailChimp did not allow us to use the list. APSIS is a local Scandinavian vendor and understands better how to build lists here. :-)

We have a pre-designed template and pre-build elements and thus it is quite easy to compose nice looking newsletters.
Doing split-tests on subject, clicks etc. is quite easy and requires no tech help.
Imporing new contacts and adding to the list is straight forward.

The user interface is not good. Too much scrolling and too many menues to navigate. Half of the pages are updated to a "new" look with the rest still being the (really) old design. This badly needs a make-over.
There is no one-click "send reminder to those who did not open". To send reminders, it is nescessary to build a filter a do a new send using the filter. Such a simple and often repeated task should be automated.
It is not possible to add a "Why did you leave us?"-page for opt-outs... Really misses this.
The statistics are too limited and to difficult to use - mostly due to the UI design as described above.

We are still trying to figure out how to use this medium for sales. We have had some success with Black Monday sales, but in general we do not have much response to our emails.
We have increases our visibility with our customers by making sure to land in their mailbox regulary with nice looking messages.

APSIS Pro

Overview

What is APSIS Pro?