TrustRadius: an HG Insights company

What is Arcade Software?

Arcade is an AI video generator for marketing teams. A user describes the video they need, and Arcade writes the script, designs each scene, and adds voiceover and music using the company's real brand and product. Every scene stays editable by chat or by hand. Arcade is used by 37,000+ teams, including Salesforce, OpenAI and Webflow.

Who it's for

B2B marketing and product marketing teams, typically at companies of 50 to 250 people, that need a steady flow of on-brand video without agencies, video editors or design queues.

Why teams choose it

In Arcade's State of AI Video 2026 survey of 243 US marketers, 60% said obviously AI-generated output is their top challenge, and 68% chose their last AI video tool based on output quality. Arcade builds each video from the customer's own Brand Kit and product, and no scene is ever locked.

Common use cases

Product launch and feature videos, explainer videos, paid ad creative, social media videos and website videos.

Videos

Screenshots

Screenshot of Tell Arcade what you want to make, a launch video, a product demo or a social promo, and it writes the script, builds the scenes and adds voiceover in minutes.
Screenshot of Arcade asks the right questions about your story, audience and format, then builds the first version. Refine it in conversation until it's ready to share.
Screenshot of Every scene stays editable. Change a line, a visual or the voiceover by chat or by hand, without regenerating the whole video.
Screenshot of Export in up to 4K at 24, 30 or 60 FPS, in the right format for LinkedIn, YouTube Shorts, Instagram, email or your website.

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Screenshot of Tell Arcade what you want to make, a launch video, a product demo or a social promo, and it writes the script, builds the scenes and adds voiceover in minutes.

Technical Details

Technical Details
Deployment TypesSaaS
Operating SystemsWeb-Based
Mobile ApplicationNo

FAQs

How much does Arcade Software cost?
Arcade Software starts at $59.
What are Arcade Software's top competitors?
invideo, Synthesia, and HeyGen are common alternatives for Arcade Software.