Name: Assembly Digital Media
Rating: 5 (1 reviews)
Author: Assembly Digital Ltd.

Call Center Workforce Optimization

Customer Identity and Access Management (CIAM)

Help Desk

Web and Video Conferencing

Customer Support

AI Chatbot

Chatbot

Development

Attendance Tracking

Education

Business Intelligence (BI)

Business Process Management (BPM)

Collaboration

Office Suites

Statistical Analysis

Enterprise

Accounting

Accounting and Tax Services

Digital Banking

Hedge Fund

Finance and Accounting

Applicant Tracking

Benefits Administration

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Asset Tokenization

Blade Servers

Cloud Storage

Complex Event Processing

Data Lakehouse

Data Masking

Endpoint Security

Fraud Detection

Integration Platform as a Service (iPaaS)

Network Performance Monitoring

Remote Desktop

SOA Application Gateways

Secret Managers

Software Distribution

Test Management

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Audience Intelligence

Channel Management

Content Management

Conversion Rate Optimization

Data Cleansing

Demand Generation

Email Marketing

Marketing Automation

Social Media Management

Social Media Monitoring

Survey & Forms Building

URL Shorteners

Web Analytics

Marketing

Email Signature

Meeting Room Booking

Project Management

Professional Services

Construction CRM

Customer Relationship Management (CRM)

Field Sales Software

Sales Forecasting

Sales Pipeline

Sales

Data Loss Prevention

Security

Construction Management

Construction Takeoff and Estimating

Debt Collection

Equipment Rental

Investment Portfolio Management

Legal Billing

Membership Management

Online Fax

Population Health Management

Vertical-Specific

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Assembly Digital Media

Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. Content Marketing’s basic premise is to provide some valuable information that stops short of a direct sales pitch or call to action, but which seeks to positively influence a customer in some way. This information can be presented in a variety of media, including news, video, white papers, ebooks, infographics, case studies, how-to's, Q&A’s, photos, etc. Content marketing software is designed to assist in building this content by scouring the web for relevant articles and managing and organizing marketing assets.

Content Marketing

Assembly Digital Ltd.

Content Creation

Features related to the creation of content for marketing purposes.

Ideation

Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.

Approval workflows

Allows users to lay out and track, in some cases automatically, workflows for content approval.

Content collaboration

Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.

Content calendar

Allows users to schedule and plan the creation and/or distribution of content.

Network for content licensing/production

Includes access to a database of content that can be licensed or a talent network for licensed content production.

Payment/Resource management

Allows users to budget for content creation costs and/or make payments to contractors, agencies, etc.

Content Publishing

Features related to the organization and distribution of marketing content.

Content hub

Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.

Forms / Gated content

Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.

Embedded CTAs

Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.

Content distribution

Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.

Content promotion

Includes tools for promoting content by connecting to paid and earned media channels.

Content automation

Allows users to set up automated distribution, personalization and/or curation.

Content Reporting & Analytics

Features related to tracking, measuring, and analyzing content creation processes and content performance.

Audience profiling and targeting

Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.

Closed-loop tracking and reporting

Tracks the impact of content on the buyer’s/customer’s journey and ROI.

Content performance analytics

Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.

Campaign optimization dashboard

Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.

Competitive analytics

Provides a view on competitors' content performance and/or strategy for comparison.

Content production analytics

Analytics around time and money spent for content production.

Page-level engagement analytics

Analytics around audience engagement with individual pages of content, for a granular look at content performance.

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