Atlas Call Tracking

ATLAS is a call tracking and analytics solution for businesses of all sizes. It focuses on providing detailed insights into marketing campaign performance. Key features include:

1. Intelligent Call Routing: Atlas provides advanced call routing features, ensuring that calls are directed to the most appropriate agent or department based on predefined criteria such as caller location, time of call, and caller intent.

2. Detailed Reporting and Analytics: The platform offers detailed analytics on call performance, including metrics such as conversion rates, call outcomes, and campaign performance.

3. Real-Time Reporting: Atlas offers real-time reporting capabilities, allowing businesses to access up-to-the-minute data on their call metrics. This timely information aids in making quick adjustments to campaigns for optimal performance.

4. Call Recording and Analytics: The platform records calls, providing valuable insights into customer interactions, call quality, and agent performance. Analytical tools offer in-depth analysis of call data, such as call duration, caller location, and peak call times.

5. Pay Per Call Marketplace: Atlas features a pay per call marketplace, allowing users to buy and sell call traffic. This marketplace is beneficial for businesses looking to expand their reach or monetise their inbound call traffic.

6. Dynamic Number Insertion (DNI): Atlas employs DNI to assign unique phone numbers to different marketing channels or campaigns. This allows businesses to identify which channels are generating calls, enabling precise tracking of campaign effectiveness.