Name: Attributer
Author: Attributer

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Attributer is a marketing attribution tool designed to assist businesses in understanding the sources of their leads, customers, and revenue. According to the vendor, this software allows users to capture and analyze marketing channel attribution data, which can then be sent to CRM and other sales and marketing tools. Attributer claims to cater to a wide range of businesses, from small to large-sized, and is suitable for marketing professionals, sales professionals, business owners, e-commerce companies, and SaaS companies.

## Key Features

**Channel Attribution Tracking**: Attributer is said to have the capability to detect the marketing channels from which visitors arrive at a website and pass that data into the chosen sales and marketing tools. It is claimed to monitor the marketing channels that leads are coming from and write the information into hidden form fields.

**Comprehensive Channel Insights**: According to the vendor, Attributer goes beyond paid campaigns and UTM parameters to provide insights into the number of leads and customers being driven by various channels such as Organic Search, Organic Social, Referral, and Direct. This feature is intended to assist in making informed decisions about marketing strategies.

**ROI Tracking for Paid Campaigns**: The vendor claims that Attributer allows users to track the performance of paid campaigns and determine their return on investment. This feature is said to help optimize paid advertising efforts and make data-driven decisions about resource allocation.

**Budget Allocation Optimization**: Attributer is said to provide insights into which channels, campaigns, ads, and initiatives generate the most leads, customers, and revenue. According to the vendor, this information can assist in making better decisions regarding the allocation of marketing budgets.

**Customer and Revenue Generation**: According to the vendor, Attributer helps identify the marketing campaigns and initiatives that actually generate customers and revenue. This information is intended to optimize marketing efforts and drive growth for businesses.

**Hidden Form Field Integration**: Attributer allows users to add hidden fields to lead forms, enabling the tool to pass through marketing channel attribution data. According to the vendor, this ensures that marketing attribution information is captured and passed into CRM or other tools.

**Data-driven Decision Making**: Attributer claims to enable users to build reports using the marketing channel attribution information to identify the channels, campaigns, ads, etc., that drive leads, customers, and revenue. This feature is intended to support data-driven decision making and optimize marketing strategies.

**Optimization of Marketing Efforts**: According to the vendor, Attributer provides insights into the most effective marketing channels, allowing users to focus resources and budgets on strategies that generate the best results.

**Increased Marketing ROI**: The vendor claims that with Attributer, users can track the performance and ROI of marketing campaigns, enabling informed decisions about resource allocation. This is intended to maximize marketing budgets and achieve higher returns on investment.

**Enhanced Marketing Strategy**: According to the vendor, Attributer provides valuable insights into the effectiveness of marketing channels, campaigns, and initiatives. This information is intended to refine and enhance marketing strategies, ensuring effective targeting of channels and driving growth for businesses.

Piano Analytics, formerly AT Internet, provides digital analytics to help customers measure their audience, optimise their digital performance and create value. From data collection to exploration, activation, and the sharing of actionable insights, the Piano Analytics Suite is designed to provide reliable high-quality data to enhance decision-making company-wide. Adapted to e-commerce, media, finance/banking, and corporate websites & mobile apps, the vendor promises an easy-to-use solution accessible to everyone, whether they’re business users, analysts, or data scientists.

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AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.

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Marketing Attribution

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Attributer

Overview

What is Attributer?