Name: Audience Advantage
Author: Audience Advantage

Help Desk

Live Chat

Web and Video Conferencing

Customer Support

Academic Advising

Alumni Management

School Management

Education

Business Intelligence (BI)

Collaboration

Desktop Publishing

Enterprise Legal Management

Meeting Management

Workflow

Enterprise

Accounting

Crypto Asset Management

Merger and Acquisition

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Cloud Storage

Consulting and Advisory Services

Data Center Virtualization

Fraud Detection

Graph Database

IT Asset Disposal

Infrastructure Capacity Planning

Integration Platform as a Service (iPaaS)

Managed Hosting

Mobile Device Management (MDM)

Network Behavior Analysis

Network Performance Monitoring

Network Traffic Analysis (NTA)

SaaS Management

Security Analytics

Software-Defined WAN

System Monitoring

Unified Endpoint Management (UEM)

Information Technology

A/B Testing

Ad Serving & Retargeting

Affiliate

All-in-One Marketing

App Store Optimization (ASO)

Computer-Assisted Translation

Content Management

Contest Management

Customer Journey Mapping

Digital Asset Management

Email Marketing

Headless CMS

Marketing Automation

Press Release Management

Product Information Management (PIM)

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Professional Services

Call Recording

Customer Communication Management

Customer Relationship Management (CRM)

Quote to Cash

eCommerce Analytics

Sales

Camp Management

Clinical Data Management

Dental

Financial Services CRM

Internet of Medical Things

Loan Servicing

Patient Engagement

Warranty Management

Vertical-Specific

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Audience Advantage is a sales enablement platform that aims to enhance collaboration, improve efficiency, differentiate from competitors, and increase deal success for B2B growth teams. The platform offers a centralized hub for sales material, streamlining content management. It provides salespeople with tools to optimize their pitch, preparation, and follow-up, while also focusing on creating engaging buyer experiences and converting insights into best practices. Audience Advantage is suitable for companies of all sizes and is utilized by sales teams, marketing teams, business development professionals, account managers, and sales managers.

## Key Features

**Content Management**: Centralize all sales material into one intuitive platform, making content management more efficient. Marketeers can easily update, distribute, control, and analyze sales content from a single location, saving time for sellers and allowing them to focus on closing deals.

**Sales Toolbox**: Optimize sales pitch, preparation, and follow-up with real-time notifications and detailed insights on buyer behavior. Access an up-to-date library of future-proof content to accelerate dealmaking.

**Captivating Experiences**: Co-create dynamic presentations, impact calculators, augmented reality experiences, and more to boost buyer engagement using value-based selling and collaborative offering principles.

**Insights and Analytics**: Gain user and content analytics to provide data-based feedback for managers and marketeers. Dashboards offer insights into revenue-generating reps and content, helping identify what resonates with buyers.

**Integration with Revenue Tools**: Streamline sales processes globally and reduce local investments by integrating with existing revenue tools.

**Digital Suitcase**: Easily locate, update, present, share, and track sales content from one intuitive platform. Provide marketers with a centralized hub for efficient structuring, updating, and distribution of sales material.

**Content Hub**: Centralize sales material into an intuitive platform, enabling easy structuring, updating, and distribution of files for marketers.

**Sharing**: Share presentations, proposals, and other deliverables with the audience in one click, eliminating the need for heavy attachments in emails. Send automatic emails or copy-paste links to the buyer portal for seamless sharing.

**Buyer Portal**: Create a custom micro-site where buyers can access all shared content in one central place. Track buyer activity within the portal, including sharing with co-decision makers, and gain insights for targeted follow-up.

**Track Buyer Movement**: Log and display every visit and activity of the buyer within the buyer portal. Gain insights into buyer engagement with each page of content for timely and informed follow-up.

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Audience Advantage

Overview

What is Audience Advantage?