Name: Audiens
Author: Audiens

Help Desk

Kiosk

Web and Video Conferencing

Customer Support

Augmented Reality Development

Help Authoring

Software Configuration Management

Development

Business Intelligence (BI)

Collaboration

Digital Rights Management (DRM)

Operational Analytics

Enterprise

Accounting

Budgeting and Forecasting

Tax Compliance

Trust Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Monitoring

Employee Scheduling

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

C/C++ Integrated Development Environments

Cloud Storage

Code Review

Data Catalog

Data Fabric

Data Quality

Data Recovery Service

Dynamic Application Security Testing (DAST)

Fraud Detection

IT Alert Management

Identity Governance and Administration

Integration Platform as a Service (iPaaS)

Low-Code Development

Master Data Management (MDM)

Network Access Control (NAC)

Network Performance Monitoring

Network Traffic Analysis (NTA)

Office Migration and Repair

Software-Defined WAN

Virtual Data Room

Virtual Desktop Infrastructure (VDI)

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Blogging

Content Management

Email Marketing

Enterprise Marketing Management

Local Marketing

Marketing Automation

Screen and Video Capture

Social Media Management

Survey & Forms Building

Video Editing

Web Analytics

Marketing

Project Management

Wireframing

Professional Services

Customer Relationship Management (CRM)

Revenue Operations

Sales

Antivirus

Insider Risk Management

Security Orchestration, Automation and Response (SOAR)

Security

Forestry

Last Mile Delivery

Legal Research

Library Management

Nonprofit CRM

Nonprofit Fundraising

Plagiarism Checker

Real Estate Property Management

Vertical-Specific

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Audiens is a Shopify app that aims to enhance email marketing campaigns for Shopify store owners. According to the vendor, it seamlessly integrates with Klaviyo and offers a range of features including data analytics, segmentation, and campaign optimization. This software is specifically designed for larger Shopify stores with over 500 orders and customers. It is intended for use by e-commerce store owners, digital marketers, email marketers, Shopify merchants, and marketing agencies.

## Key Features

**2 min Shopify app install**: According to the vendor, the Audiens app can be quickly and easily installed on Shopify stores, taking only 2 minutes to set up.

**10 segments you'll find in every high-performing Klaviyo account**: The vendor claims that Audiens provides 10 segments commonly found in high-performing Klaviyo accounts. These segments are intended to help users target specific customer groups for more effective email campaigns.

**Get my cheat sheet**: According to the vendor, Audiens offers a free cheat sheet that provides insights into how top brands structure their email campaigns. It includes step-by-step instructions to create segments in Klaviyo and proven campaign ideas for each segment.

**I already use analytics software**: The vendor states that Audiens offers optimizations beyond what is available in Google Analytics, Klaviyo, or Shopify. According to the vendor, it provides additional insights and improvements to email campaigns.

**I don't have time to do data analytics**: According to the vendor, Audiens does the analysis for the user and identifies "quick wins" to improve email campaigns. It is claimed to save time by providing actionable recommendations for better email marketing without the need for extensive data analysis.

**I use an agency for my marketing**: The vendor suggests that many users use Audiens alongside their agency partner, working together to implement recommendations from the app. According to the vendor, the app provides insights and recommendations that can be utilized by marketing agencies to enhance their strategies.

**I need integrations**: The Audiens Shopify app integrates with Klaviyo, allowing seamless data transfer between the two platforms. Users can also export lists from Audiens to Facebook Ads Manager via Klaviyo's integration, according to the vendor.

**I'm worried it might slow down my site**: According to the vendor, the Audiens app does not make any changes to the website's code or add new cookies. It is claimed to ensure that there is no impact on the site's speed or performance.

**I'm concerned about sharing customer data**: According to the vendor, Audiens strictly follows the ICO's guidance on data processing and maintains opt-in procedures. It is claimed to ensure the security and privacy of customer data while utilizing it for marketing purposes.

Plus

Growth

Amplitude Analytics

Free

Team

Business

Twilio Segment

Audiens

Customer Data

Customer Data Management

Allows customer data platforms (CDPs) to function as a central hub and single source of truth for customer data.

Account Scoring

This may include scoring for leads, customer accounts, buying intent, and personas.

Customer Data Governance

Includes consent management to comply with GDPR and data privacy standards as well as protect PII information.

Data Connectors

Functionality that enables users to forward or syndicate data to other platforms or systems and connect to internal or external services using APIs.

Data Enhancement

Includes bulk or automated data cleansing, appending missing data from contact lists and inbound leads, and the ability to process data with an optimized number of fields.

Data Ingestion

The ability to collect, validate, standardize, and map customer data from first or third-party sources.

Data Storage

Data consolidation and warehousing capabilities.

Data Visibility

The ability to visualize usage and account data, including funnel and pipeline and front and back-end visibility.

Event Data

Refers to the overall quality and tracking of cross-channel event data linked to actions taken by specific user accounts.

Identity Resolution

Leverages centralized data flow to identify and sync leads, prospects, and customer accounts and deduplicate user information while addressing issues such as third-party cookie deprecation.

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

Standard visitor segmentation

Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.

Behavioral visitor segmentation

Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.

Traffic allocation control

Ability to set what percentage of website traffic receives specific test variants in order to roll out code only to a subset of site visitors.

Website personalization

Ability to optimize user experience for individual site visitors based on certain characteristics and past actions (e.g. past purchases, geolocation, demographics, device type, referral source, etc..). An example of this is product and/or content recommendations based on visitor characteristics.

Tag Management

Tag library

The software natively supports a variety of vendors, including the most important or common ones such as Google and Adobe.

Tag variable mapping

The software allows users to manipulate data and map it to known variables in the tag without custom development.

Ease of writing custom tags

The software allows users to create and implement custom tags when a certain tag is not among the available templates.

Rules-driven tag execution

The software allows for flexible tag firing based on multi-part load rules, as well as tag sequencing and dependencies.

Tag performance monitoring

The software tracks things like tag load time, blocking tags, uptime / response time, and tag killing, and sends alerts.

Page load times

The tag management software has helped improve page load speeds.

Mobile app tagging

The software can manage tags for mobile apps as well as websites.

HTML5 support

Custom tags (parameters)

Provides custom tagging capabilities through parameters.

Custom tags through JavaScript/HTML own tags

Synchronous tag support

Asynchronous tag support

Auto-detect tag from code snippet

Auto-detecting of tags from code snippets.

Automatic tag compression

Library of JavaScript extensions

The software offers a library of pre-built JavaScript functions for use with tags and load rules for data manipulation, UI functionality or data collection.

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Audiens

Overview

What is Audiens?