Name: Aument
Price: 30 USD
Author: Aument

Customer Success Management Training

Customer Training

Help Desk

Web and Video Conferencing

Customer Support

Accessibility Testing

Continuous Integration

Feature Management

Development

Virtual Classroom

Education

Business Intelligence (BI)

Collaboration

Enterprise

Accounting

SaaS Spend Management

Treasury Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Onboarding

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

AIOps

API Management

Cloud Storage

Configuration Management

Custom Software Development Services

Cybersecurity Consulting

Database-as-a-Service (DBaaS)

Fraud Detection

Game Engine

Integration Platform as a Service (iPaaS)

LAN Switches

Managed Detection and Response (MDR)

Managed Public Cloud Infrastructure

Mobile Data Security

Network Behavior Analysis

Network Performance Monitoring

Sensitive Data Discovery

Service Desk Outsourcing

Software Composition Analysis (SCA)

Vendor Risk Management

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Ecommerce Personalization

Email Marketing

Market Research

Marketing Automation

Marketing Resource Management

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Professional Services

Customer Onboarding

Customer Relationship Management (CRM)

Point of Sale

Sales Enablement

Sales Incentive Compensation Management

Sales Performance Management

eCommerce Analytics

Sales

Cloud Infrastructure Entitlement Management

Cloud Security Posture Management

Secure Service Edge (SSE)

Security

Banking

Church Management

Financial Services CRM

Geographic Information

Internet of Medical Things

Medical Office EMR & EHR

Mental Health

Online Voting

Revenue Cycle Management (RCM)

Vertical-Specific

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Aument is a marketing automation platform designed to assist Beauty, Health, and Apparel Shopify Plus brands in optimizing their promotions and increasing profits. According to the vendor, Aument replaces static coupon codes with dynamic promotions, offers sensitivity analytics, and provides predictive segments to enhance the effectiveness of marketing campaigns. The platform is targeted towards Shopify Plus brands in the Beauty, Health, and Apparel industries, and is beneficial for Ecommerce Managers, Marketing Managers, Data Scientists, as well as Beauty, Health, and Apparel Brands.

**Dynamic promotions**: According to the vendor, Aument replaces static coupon codes in popups and email/SMS flows with dynamic promotions. This feature allows for personalized and targeted offers to customers based on their behavior and preferences.

**Offer sensitivity analytics**: The vendor claims that Aument provides offer sensitivity analytics, allowing brands to understand the impact of different discounts on customer behavior. Brands can analyze how customers respond to different discount levels and identify the optimal discount amount that maximizes conversion rates and average order value.

**Predictive segments**: Aument offers predictive segments based on machine learning models, as stated by the vendor. These segments enable brands to target specific customer groups with personalized promotions. By analyzing customer data and behavior, Aument can predict which customers are more likely to make a purchase and tailor promotions to their preferences.

**Conversion Rate optimization**: According to the vendor, Aument helps brands optimize their store's conversion rate, which is a key metric for measuring the effectiveness of marketing efforts. By using dynamic promotions and personalized offers, brands can increase the likelihood of conversion and encourage customers to make a purchase.

**AOV (Average Order Value) improvement**: The vendor claims that Aument enables brands to improve their average order value by offering personalized and targeted promotions that encourage customers to add more items to their cart. By analyzing customer data and behavior, Aument can predict the optimal discount amount that maximizes the average order value.

**Churn reduction**: Aument helps brands reduce customer churn by providing personalized promotions and offers to encourage repeat purchases, as stated by the vendor. By analyzing customer behavior and purchase history, Aument can identify customers who are at risk of churning and provide targeted promotions to retain them.

**CAC (Customer Acquisition Cost) optimization**: According to the vendor, Aument helps brands optimize their customer acquisition cost by providing tools and analytics to track the effectiveness of marketing campaigns. By analyzing the impact of different promotions and offers on customer acquisition, brands can optimize their marketing spend and allocate resources to the most effective channels.

**Behavior-based targeting**: Aument allows brands to target customers based on their behavior and preferences, as claimed by the vendor. By analyzing customer data, Aument can create segments and deliver personalized promotions that are more likely to resonate with individual customers.

**Automated campaign management**: According to the vendor, Aument offers automated campaign management, allowing brands to set up and schedule promotions in advance. This feature saves time and effort for marketing managers and ensures that promotions are delivered to customers at the right time.

**ROI tracking**: Aument provides tools and analytics to track the return on investment (ROI) of marketing campaigns, as stated by the vendor. Brands can measure the effectiveness of different promotions and offers, helping them make data-driven decisions and allocate resources to the most profitable strategies.

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Ad serving describes the technology and service that places advertisements on web sites.

Ad Campaigns

Features related to creating and deploying ad campaigns.

Ad campaign creation

Allows users to programmatically create ads and build new campaigns within the tool.

Ad deployment

Allows users to quickly and easily deploy new ad campaigns from within the tool.

Display advertising

Supports banner and rich media display ads, including video, audio, mobile, etc.

Ad display and retargeting segmentation

Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.

Sequence targeting

Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

Data Transfer

Transfer of data to ad exchanges to match third-party to segments.

DSP integration

Integration with DSP platforms for ad buying

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

Ad dashboards

Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.

Ad performance reports

Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)

Ad conversion tracking

Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.

Ad attribution reporting

Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.

Cross-channel ad management

Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.

Ad forecasting and optimization

Ad forecasting models predict campaign performance to assist with optimization.

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Aument

Overview

What is Aument?