Aura Vision

Aura Vision, developed by Aura Vision Labs, is an in-store analytics solution designed to assist retailers in optimizing their brick-and-mortar locations. By leveraging existing CCTV camera infrastructure, the product aims to provide actionable insights and data to drive sales, reduce costs, and enhance the customer experience. According to the vendor, Aura Vision is suitable for retailers of all sizes, catering to small independent stores as well as large multinational chains. The solution is utilized by various professionals and industries, including retail managers, store operations and development teams, marketing and merchandising teams, brand partners, and consultants in the retail industry.