Overview
What is Aura?
Aura is an AI-powered repricing tool designed to assist online sellers in optimizing their pricing strategies and potentially increasing sales. According to the vendor, Aura caters to a wide range of professions and industries, including e-commerce retailers, online marketplace sellers, Amazon FBA sellers,...
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Basic
$97
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Details
- About
- Tech Details
What is Aura?
Aura is an AI-powered repricing tool designed to assist online sellers in optimizing their pricing strategies and potentially increasing sales. According to the vendor, Aura caters to a wide range of professions and industries, including e-commerce retailers, online marketplace sellers, Amazon FBA sellers, retailers selling on multiple platforms, and third-party logistics providers.
Key Features
Real-time AI-driven repricing: Aura utilizes artificial intelligence to dynamically adjust prices based on real-time market conditions and competitor prices.
Efficient bulk repricing with Hyperdrive: Hyperdrive enables sellers to quickly scale their repricing efforts, making it easy to adjust prices for a large number of listings simultaneously.
Mobile support: Aura provides mobile support, allowing sellers to manage their repricing strategies on the go and stay responsive to market changes.
Real-time competitive pricing: Aura continuously monitors competitors' prices in real time and automatically adjusts prices to stay competitive and increase the chances of winning the Buy Box.
Intuitive user interface: Aura has undergone a complete redesign and rebuild to provide a more user-friendly experience, featuring an intuitive interface that simplifies the management of repricing strategies.
Continuous product enhancements: Aura regularly releases updates to address bugs, improve performance, and add new features based on user feedback, aiming to provide a reliable and efficient repricing tool.
Automated repricing workflows: Aura allows sellers to create automated rules, known as workflows, to manage their listings and automate the repricing process based on predefined criteria.
Comprehensive pricing activity log: Aura provides a detailed log of every price update, allowing sellers to track changes and analyze the impact of different repricing strategies.
Effortless bulk listing updates: Aura simplifies the process of updating prices and other listing details by allowing sellers to make bulk updates using Excel or Google Sheets.
Flexible min/max price calculations: Aura offers the ability to automatically calculate minimum and maximum prices for listings based on factors such as ROI, profit margin, fixed profit, or profit floor.
Aura Features
- Supported: Custom Pricing Rules
- Supported: Dashboard
- Supported: Dynamic Pricing
- Supported: Multi-Store
- Supported: Pricing Analytics
- Supported: Profitability Analysis
- Supported: Repricing engine
Aura Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
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Operating Systems | Web-Based |