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OvalEdge

Avo is an analytics tool designed to assist teams in planning, implementing, and verifying analytics to ensure data quality and streamline the analytics process. According to the vendor, Avo is tailored for small to large-sized companies across various professions and industries, including business analysts, data analysts, data engineers, product managers, marketing managers, software development teams, e-commerce companies, SaaS companies, mobile app developers, and gaming companies.

## Key Features

**Data Observability & Monitoring**: According to the vendor, Avo provides users with an instant overview of the actual state of their tracking and allows them to set up customizable alerts to be notified of any violations. With one-click tracking plan edits, users can easily make changes as needed.

**Collaborative Schema Management**: The vendor claims that Avo combines the collaborative nature of GitHub with the simplicity of spreadsheets for efficient schema management. Users can reportedly enjoy real-time feedback, audits, and peer-reviews, ensuring the prevention of bad data design.

**Fast & Accurate Implementation**: Avo simplifies the implementation process by providing auto-generated instructions, according to the vendor. Users can verify analytics deployment according to specifications and prevent errors in implementation.

**Avo Inspector**: The vendor states that Avo allows for continuous observation of event instrumentation and alerts users of any new issues. Users can monitor event collection in both development and production environments.

**Design Quality Data Faster**: Avo claims to facilitate seamless collaboration with branched workflows and provides real-time feedback on data design. Users can reportedly reuse schemas from the library to expedite the process.

**Power Your Data Governance and Enablement**: According to the vendor, Avo enables users to view event and property descriptions inline in their analytics tool, promoting better data governance. Users can keep data validation in their Customer Data Platform (CDP) up to date and receive webhooks when the tracking plan is updated.

**Correct Implementation Made Easy**: Avo provides auto-generated implementation instructions with code snippets, according to the vendor, making it easy for users to ensure correct implementation. Users can instantly validate tracking changes and benefit from code-generated type-safe tracking wrappers.

Team (1-10 employees)

Business (10-100 employees)

Enterprise (50+ employees)

ER/Studio is a database development and management tool from Embarcadero Technologies (acquired by Idera) in California.

ER/Studio Data Architect

Data Governance

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

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What is Avo?