Name: BaseCase Interactive
Author: BaseCase Management

Customer Identity and Access Management (CIAM)

Help Desk

Web and Video Conferencing

Customer Support

Interactive Application Security Testing (IAST)

Development

Academic Advising

Online Learning

Education

Business Intelligence (BI)

Collaboration

File Sharing

Risk Management

Workspace Planning

Enterprise

Accounting

Digital Banking

Invoicing

Subscription Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Cloud Storage

Configuration Management Databases

Data Collaboration

Data Lakehouse

Database Load Balancing

Enterprise Architecture Management

Fraud Detection

Hyper-Converged Infrastructure

IT Asset Disposal

Infrastructure-as-Code (IaC)

Integration Platform as a Service (iPaaS)

License Management

MLOps

Managed IT Service

Network Monitoring

Network Performance Monitoring

Password Management System

Release Management

Secret Managers

Secure Email Gateway

Session Border Controllers

Virtual Private Cloud (VPC)

WiFi Hotspot

Information Technology

A/B Testing

AI Writing Assistant Software

Ad Serving & Retargeting

All-in-One Marketing

Audience Intelligence

Content Management

Creative Collaboration

Demand Generation

Digital Content Creation

Email Marketing

Marketing Analytics

Marketing Automation

Online Proofing

Social Media Management

Social Media Marketing

Survey & Forms Building

Swag Management

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Lead-to-Account Matching and Routing

Sales Gamification

Sales

Video Surveillance

Security

Debt Collection

Equipment Rental

Laboratory Information Management

Membership Management

Real Estate

Vertical-Specific

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BaseCase Interactive is a value communication platform designed for the life sciences industry. According to the vendor, it enables users to create interactive and data-driven content to engage payers, providers, and healthcare professionals (HCPs) and perform live calculations for personalized ROI, budget impact, or business case analyses. The product is suitable for companies of all sizes in the life sciences industry, including pharmaceutical, biotechnology, and medical device companies. It is utilized by medical professionals, market access professionals, health economics and outcomes research (HEOR) professionals, sales and marketing teams, as well as pharmaceutical and biotech executives.

## Key Features

**Content Creation**: Design and customize mobile content using an intuitive browser-based editor, without the need for programming skills.

**Spreadsheets**: Perform live calculations and present personalized analyses by integrating spreadsheets and datasets into interactive content.

**PDF-to-App Conversion**: Transform static PDFs into dynamic and engaging mobile content, enhancing the user experience.

**Personalized Leave Behinds**: Generate customized PDF leave-behinds during presentations, including specific data, calculations, or references discussed.

**Reference Manager**: Easily cite references from an in-app database and provide links to full-text PDFs or sources, ensuring transparency in the presented information.

**Content Management**: Modify, update, and distribute content seamlessly, ensuring real-time access to the latest information.

**Knowledge Base**: Access educational resources, tutorials, and best practice examples to enhance proficiency in utilizing the platform.

**Data Manager**: Leverage real-world data sources to incorporate personalized and relevant information into presentations.

**Success**: Track, analyze, and optimize the performance of content across different markets using real-time global analytics.

**Launch**: Streamline the approval and validation process for content, ensuring compliance with regulatory requirements and expedited time-to-market.

Scoop.it Content Director is the SMB-focused solution for Lean Content Marketing. 
It allows Content Marketers to: 

- Save time by finding quality content from across the web
- Scale content output without the need for more resources
- Delivers ROI; more quality content means more leads

Scoop.it Content Director

Opal

Opal Pro

Teams Pro

BaseCase Interactive

Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. Content Marketing’s basic premise is to provide some valuable information that stops short of a direct sales pitch or call to action, but which seeks to positively influence a customer in some way. This information can be presented in a variety of media, including news, video, white papers, ebooks, infographics, case studies, how-to's, Q&A’s, photos, etc. Content marketing software is designed to assist in building this content by scouring the web for relevant articles and managing and organizing marketing assets.

Content Marketing

BaseCase Management

Content Creation

Features related to the creation of content for marketing purposes.

Ideation

Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.

Approval workflows

Allows users to lay out and track, in some cases automatically, workflows for content approval.

Content collaboration

Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.

Content calendar

Allows users to schedule and plan the creation and/or distribution of content.

Network for content licensing/production

Includes access to a database of content that can be licensed or a talent network for licensed content production.

Payment/Resource management

Allows users to budget for content creation costs and/or make payments to contractors, agencies, etc.

Content Publishing

Features related to the organization and distribution of marketing content.

Content hub

Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.

Forms / Gated content

Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.

Embedded CTAs

Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.

Content distribution

Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.

Content promotion

Includes tools for promoting content by connecting to paid and earned media channels.

Content automation

Allows users to set up automated distribution, personalization and/or curation.

Content Reporting & Analytics

Features related to tracking, measuring, and analyzing content creation processes and content performance.

Audience profiling and targeting

Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.

Closed-loop tracking and reporting

Tracks the impact of content on the buyer’s/customer’s journey and ROI.

Content performance analytics

Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.

Campaign optimization dashboard

Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.

Competitive analytics

Provides a view on competitors' content performance and/or strategy for comparison.

Content production analytics

Analytics around time and money spent for content production.

Page-level engagement analytics

Analytics around audience engagement with individual pages of content, for a granular look at content performance.

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BaseCase Interactive

Overview

What is BaseCase Interactive?