Name: Basedriver
Price: 899 USD
Rating: 9 (1 reviews)
Author: Basedriver

Help Desk

Web and Video Conferencing

Customer Support

Innovation Management

PHP Frameworks

Product Lifecycle Management (PLM)

Text Editors

Development

Business Intelligence (BI)

Collaboration

Enhanced 911 (E911)

Meeting Management

PDF Editors

Payment Facilitation

Supply Chain Management

Visitor Management

Enterprise

Accounting

Blockchain Payments

Crypto Asset Management

Hedge Fund

Investor Relations

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Application Lifecycle Management (ALM)

Archiving

Cloud Storage

Composable Infrastructure

Custom Software Development Services

Data Masking

Database Performance Monitoring

Email Encryption

Endpoint Security

Firewall

Fraud Detection

IT Asset Disposal

Infrastructure Capacity Planning

Integration Platform as a Service (iPaaS)

Internet Security

Log Management

Network Performance Monitoring

Network Traffic Analysis (NTA)

NoSQL Databases

Software Composition Analysis (SCA)

Storage Management

Value-Added Resellers (VARs)

Wireless LAN

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Channel Management

Content Management

Creative Collaboration

Domain Registration Services

Email Marketing

Marketing Automation

Native Advertising

Social Media Management

Survey & Forms Building

Translation

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Proposal

Sales

Cloud Infrastructure Entitlement Management

File Integrity Monitoring

Security

3D Modeling

Membership Management

Real Estate

Simulation

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Basedriver is an online platform provided by Netwinst B.V. that aims to connect content, data, and campaigns for marketing teams. It offers a variety of features to streamline campaign planning, personalize content, and track campaign performance. The platform is suitable for marketing teams of various sizes, including high-tech scale-ups. Marketing managers, digital marketers, marketing operations professionals, and marketing teams in both B2B and B2C industries can benefit from Basedriver.

## Key Features

**Personalized Campaign Planning**: Automate campaign planning and create personalized campaigns based on reliable and up-to-date marketing data. Schedule and manage campaigns, view campaign histories, and track performance metrics.

**Content Management**: Store and organize different types of content, such as text, images, videos, and documents, in a centralized location. Efficiently search and retrieve content assets to facilitate content creation and distribution.

**Data Integration**: Integrate with various source systems to access reliable and up-to-date marketing data. Seamlessly connect with over 2000 different websites and apps for data transfer and synchronization.

**Automated Personalization**: Create personalized versions of campaigns based on customer attributes and behaviors. Automatically generate personalized content and messages to enhance the relevance and effectiveness of marketing campaigns.

**Lead Generation and Management**: Capture and manage leads effectively using lead registration forms linked to the marketing database. Nurture leads through targeted email campaigns and track lead engagement to identify potential customers.

**Campaign Analytics and Reporting**: Gain insights into campaign performance through robust analytics and reporting capabilities. Track key metrics such as open rates, click-through rates, and conversion rates to evaluate campaign effectiveness. Generate detailed reports and visualizations for data-driven optimizations.

**Email Marketing Automation**: Automate email campaigns with personalized email workflows triggered by specific customer actions or behaviors. Create automated email sequences, including welcome emails, abandoned cart reminders, and re-engagement campaigns.

**Segmentation and Targeting**: Segment the audience based on demographics, interests, and past interactions. Deliver tailored campaigns to specific customer segments using advanced targeting capabilities. Create dynamic segments that update in real-time based on changes in customer data.

**Content Personalization**: Personalize content based on customer attributes and behaviors. Support dynamic content insertion to display personalized messages and offers to individual customers. Create content variations for different customer segments.

**Marketing Database Management**: Manage and organize marketing databases. Deduplicate and clean databases to ensure the accuracy and integrity of data. Import and export data from various source systems, such as CRM and e-commerce platforms.

Basic

ExpressPigeon is an email marketing system for small to medium sized enterprises from a relatively new (2011) company with an emphasis on look and viewability across multiple devices (i.e. mobile-accessibility) and browser compatibility. Beyond this, ExpressPigeon supports A/B testing and segmentation, for optimization and personalization, and is extensible via its API. A free version is available for contacting up to 500 subscribers, and 50% discounts are offered to non-profits who sign up for an annual plan. Three monthly plans ranging from about $10 to $20 per month round out the pricing options.

ExpressPigeon

Delivra is an email marketing platform featuring advanced segmentation with A/B Testing, an email editor for the non-technically inclined, and mobile-accessible emails. Serving more than 500 companies, Delivra integrates with many popular CRM (SalesForce, Microsoft Dynamics, Netsuite, and more). Delivra merged with Campaign Monitor and Emma in summer 2018, but was acquired by Redbrick in January 2022, and now is a Redbrick brand.

Professional

Enterprise Plus

Delivra

Basedriver

Software for bulk creation, sending and tracking of Emails for marketing purposes.

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

URL Validation

This allows marketers to validate URLs and find any broken links before sending out their email campaigns.

Link Tracking

This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.

Image Validation

This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.

Inbox Display

This allows marketers to see how their emails will be displayed within different web browsers and within different email service provider (ESP) platforms.

Email Accessibility Tools

This type of tool scans emails before they are sent out to ensure that design and code are optimized for accessibility across different browsers.

Spelling and Grammar Check

This feature checks emails for spelling and grammatical mistakes before they are sent out.

Spam Testing

Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.

Email Previews

This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.

Assign Reviewers

This gives marketers the ability to assign individuals to review an email from within the email marketing software.

Email Version Control

This allows marketers to keep track of which individual made a revision to an email and when.

Task Lists

This gives marketers the ability to create task lists associated with the email review and approval process.

Review Status Updates

These status updates may be pushed through third-party tools, or sent directly via the application itself.

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Basedriver

Overview

What is Basedriver?