Name: Basetool
Author: Basetool

Help Desk

Web and Video Conferencing

Customer Support

Mind Mapping

Mobile App Development

Push Notifications

Development

Audit

Business Intelligence (BI)

Calibration Management

Collaboration

Embedded Business Intelligence (BI)

Org Chart

Procurement

Enterprise

Accounting

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Credentialing

HR Management

Payroll

Professional Employer Organizations (PEO)

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

C/C++ Integrated Development Environments

Cloud Storage

Compliance Consulting

Cybersecurity Consulting

Data Virtualization

Dynamic Application Security Testing (DAST)

Electronic Data Interchange (EDI)

Fraud Detection

HTML Editors

IT Service Management (ITSM)

Identity Management

Infrastructure-as-Code (IaC)

Integration Platform as a Service (iPaaS)

Managed Print

Network Performance Monitoring

Password Management System

Relational Databases

Remote Monitoring and Management

Software Defined Networking (SDN)

Traffic Switching

Virtual Private Network (VPN)

Virtualization Management

Voice Recognition

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Consumer Ratings & Reviews

Content Management

Email Marketing

Heatmap and Session Recording

Landing Page

Marketing Automation

Marketing Resource Management

Mobile Marketing

Presentation

Social Login

Social Media Management

Survey & Forms Building

Video Streaming

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales

Antivirus

User and Entity Behavior Analytics (UEBA)

Security

Auto Repair

Equation Editors

Insurance Agency Management

Legal Research

Library Management

OSS/BSS (Operations Support/Business Support)

Real Estate Property Management

Vertical-Specific

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Basetool is a platform designed to help businesses market their products and services more efficiently, according to the vendor. It offers a range of features that aim to enhance digital visibility, manage events, and drive sales. The product is suitable for companies of all sizes, from small businesses to large organizations, and caters to professionals and industries such as tourism and hospitality, event management, marketing and advertising, destination management organizations, as well as local guides and travel agencies.

## Key Features

**Event Management**: According to the vendor, Basetool provides a comprehensive event management feature that allows businesses to create and manage various types of events. Users can populate their event calendar with concerts, tours, brunches, exhibitions, and more to showcase the vibrancy of their location.

**Digital Visibility**: Basetool serves as a digital infrastructure for the tourism industry, enabling businesses to increase their visibility, according to the vendor. It allows various channels, such as websites, guides, and apps, to access and display information about businesses and their offerings.

**Destinero - Digital Destination Guide**: Basetool's Destinero platform replaces traditional printed brochures and maps, according to the vendor. It enables businesses to create visually appealing lists of top recommendations for visitors, complete with event information, maps, opening hours, and images.

**Plejsis - Experience Catalog**: Plejsis.com, created by Basetool AB, is an inclusive experience catalog that aims to boost business activities, according to the vendor. It provides businesses with an attractive digital storefront to showcase their offerings, gain visibility, and increase sales.

**Integration with Local Guides**: Basetool integrates with various local guides, streamlining the dissemination of tourism-related information, according to the vendor. By utilizing Basetool, local guides can access up-to-date and accurate information about businesses and their products.

**Event Details**: According to the vendor, Basetool's event management feature allows businesses to add comprehensive event details, such as descriptions, dates, times, locations, and images. This ensures potential customers have all the necessary information to attend and enjoy the events.

**Multi-Platform Visibility**: Basetool enables businesses to enhance their visibility by appearing on multiple platforms, according to the vendor. This expands their reach, allowing them to attract a wider audience and increase their chances of attracting customers.

**Customized Recommendations**: According to the vendor, Basetool's Destinero platform enables businesses to share customized tips and suggestions with visitors. This eliminates the need for printed materials and redundant questions, providing valuable information to enhance the visitor experience.

**Proactive Marketing**: By joining Plejsis, businesses can be proactive in their marketing efforts and take control of their own success, according to the vendor. Plejsis provides new avenues for reaching customers and drives growth in the industry.

**Accurate Information**: According to the vendor, Basetool's integration with local guides ensures that businesses' information remains up-to-date and accurate across different channels. This helps businesses maintain consistent and reliable representation to potential customers.

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Customer Data

Customer Data Management

Allows customer data platforms (CDPs) to function as a central hub and single source of truth for customer data.

Account Scoring

This may include scoring for leads, customer accounts, buying intent, and personas.

Customer Data Governance

Includes consent management to comply with GDPR and data privacy standards as well as protect PII information.

Data Connectors

Functionality that enables users to forward or syndicate data to other platforms or systems and connect to internal or external services using APIs.

Data Enhancement

Includes bulk or automated data cleansing, appending missing data from contact lists and inbound leads, and the ability to process data with an optimized number of fields.

Data Ingestion

The ability to collect, validate, standardize, and map customer data from first or third-party sources.

Data Storage

Data consolidation and warehousing capabilities.

Data Visibility

The ability to visualize usage and account data, including funnel and pipeline and front and back-end visibility.

Event Data

Refers to the overall quality and tracking of cross-channel event data linked to actions taken by specific user accounts.

Identity Resolution

Leverages centralized data flow to identify and sync leads, prospects, and customer accounts and deduplicate user information while addressing issues such as third-party cookie deprecation.

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

Standard visitor segmentation

Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.

Behavioral visitor segmentation

Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.

Traffic allocation control

Ability to set what percentage of website traffic receives specific test variants in order to roll out code only to a subset of site visitors.

Website personalization

Ability to optimize user experience for individual site visitors based on certain characteristics and past actions (e.g. past purchases, geolocation, demographics, device type, referral source, etc..). An example of this is product and/or content recommendations based on visitor characteristics.

Tag Management

Tag library

The software natively supports a variety of vendors, including the most important or common ones such as Google and Adobe.

Tag variable mapping

The software allows users to manipulate data and map it to known variables in the tag without custom development.

Ease of writing custom tags

The software allows users to create and implement custom tags when a certain tag is not among the available templates.

Rules-driven tag execution

The software allows for flexible tag firing based on multi-part load rules, as well as tag sequencing and dependencies.

Tag performance monitoring

The software tracks things like tag load time, blocking tags, uptime / response time, and tag killing, and sends alerts.

Page load times

The tag management software has helped improve page load speeds.

Mobile app tagging

The software can manage tags for mobile apps as well as websites.

HTML5 support

Custom tags (parameters)

Provides custom tagging capabilities through parameters.

Custom tags through JavaScript/HTML own tags

Synchronous tag support

Asynchronous tag support

Auto-detect tag from code snippet

Auto-detecting of tags from code snippets.

Automatic tag compression

Library of JavaScript extensions

The software offers a library of pre-built JavaScript functions for use with tags and load rules for data manipulation, UI functionality or data collection.

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Basetool

Overview

What is Basetool?