Name: Bento
Price: 15 USD
Author: Bento

Help Desk

Web and Video Conferencing

Customer Support

Innovation Management

PHP Frameworks

Development

Business Intelligence (BI)

Collaboration

Manufacturing Execution

Payment Facilitation

Quality Management

Enterprise

Accounting

Blockchain Payments

Merger and Acquisition

Payment Hubs

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employer of Record (EOR)

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

AIOps

Bot Mitigation

Cloud Storage

Container Security

Data Center Outsourcing (Canada)

Data Center Power

Data Replication

Endpoint Security

Firewall

Fraud Detection

Graph Database

Infrastructure-as-a-Service

Integration Platform as a Service (iPaaS)

LAN Switches

Mobile Data Security

Network Performance Monitoring

Network Troubleshooting

SQL Server Performance Monitoring

Scale-Out Storage

Secure Access Control

Smart Contracts

Testing Services

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Email Marketing

Grant Management Software

IP Geolocation

Marketing Attribution

Marketing Automation

Social Media Management

Survey & Forms Building

Translation

Web Analytics

Marketing

Project Management

Task Management

Professional Services

Customer Relationship Management (CRM)

Intelligent Virtual Assistant

Sales Dialer

Sales Training

Sales

Data-Centric Audit Protection (DCAP)

Security

Aviation

Emergency Notification

Fleet Maintenance

Hospital Management

Hotel Management

Retail Analytics

Revenue Cycle Management (RCM)

Shipping

Veterinary

Warranty Management

Vertical-Specific

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Bento is a growth platform offered by Backpack Internet Pty. Ltd that aims to assist businesses in optimizing their email marketing campaigns, improving deliverability, and increasing customer engagement. According to the vendor, Bento caters to businesses of all sizes, from small startups to large enterprises. The platform is commonly used by ecommerce businesses, SaaS companies, digital marketers, email marketers, and online retailers.

## Key Features

**Flows**: According to the vendor, users can create automations based on user behavior and purchases using Bento's flexible Workflow builder. The platform allows for effortless building and testing of automations.

**Ads**: Bento offers multi-touch attribution and analytics to accurately track sales and recurring revenue across all currencies with commerce integrations. Users can monitor the performance of their ads and campaigns and gain insights into the effectiveness of their advertising efforts.

**Email & SMS**: Bento enables users to send targeted messages to customers at scale. The platform allows for the safe delivery of beautiful emails to millions using plain text or drag-and-drop builders. Additionally, users can engage with customers through SMS messages.

**Chat**: With Bento, users can engage in 1-on-1 conversations over live chat, social media, and email. According to the vendor, it is easy to respond to customers across multiple channels and talk to customers in real-time through their own website. Bento also allows for the connection of email, social media, and other channels to facilitate effective communication.

**Community**: Bento offers an active and welcoming community on Discord where users can collaborate and seek help from other customers, experts, and the Bento team. The vendor claims that users can receive support 24/7, remove blocks, and participate in discussions to share insights.

**Email Validation**: According to the vendor, Bento's Spam API can be used to proactively unsubscribe new sign-ups that meet certain criteria, thus preventing spam complaints and improving deliverability instantly. The platform eliminates the need for manual cleaning of email lists.

**Integrations**: Bento allows users to easily connect the platform to their favorite software tools. Non-technical marketers or developers can integrate with ease. The platform offers a wide variety of integrations, including Stripe, WooCommerce, Shopify, and more. Users can push real-time or batched data into Bento using connector tools like Zapier and Integromat.

**Marketing Automation**: According to the vendor, Bento enables users to launch powerful automations in minutes using its flexible Workflow builder. Users can test automations before going live to avoid mistakes and can receive help and support from the Bento team during regular office hours.

**Email Marketing**: Bento allows users to send beautiful emails to their customers using plain text or drag-and-drop builders. The platform provides automated checks to catch early mistakes before sending broadcasts. Additionally, Bento automatically unsubscribes bad sign-ups, helping users maintain a clean email list.

**Two-Way Communication**: Users can respond to customers across multiple channels when they reply to broadcasts or automations. Bento facilitates easy engagement in conversations with customers in real-time through their website. Users can also connect email, social media, and other channels to communicate effectively.

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Bento

Software for bulk creation, sending and tracking of Emails for marketing purposes.

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

URL Validation

This allows marketers to validate URLs and find any broken links before sending out their email campaigns.

Link Tracking

This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.

Image Validation

This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.

Inbox Display

This allows marketers to see how their emails will be displayed within different web browsers and within different email service provider (ESP) platforms.

Email Accessibility Tools

This type of tool scans emails before they are sent out to ensure that design and code are optimized for accessibility across different browsers.

Spelling and Grammar Check

This feature checks emails for spelling and grammatical mistakes before they are sent out.

Spam Testing

Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.

Email Previews

This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.

Assign Reviewers

This gives marketers the ability to assign individuals to review an email from within the email marketing software.

Email Version Control

This allows marketers to keep track of which individual made a revision to an email and when.

Task Lists

This gives marketers the ability to create task lists associated with the email review and approval process.

Review Status Updates

These status updates may be pushed through third-party tools, or sent directly via the application itself.

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Bento

Overview

What is Bento?