Benvio
What is Benvio?
Benvio is a hotel-specific Customer Relationship Management (CRM) platform for managing B2B sales across a hotel portfolio. It supports corporate accounts, agencies, tour operators, group and MICE business, recurring accommodation agreements, and other B2B segments—from incoming enquiry and proposal through follow-up, commercial agreement, and measured production.
Primary Function
Benvio centralizes B2B account records, contacts, opportunities, commercial agreements, and sales activity for hotel chains. Its Sales Pipeline capabilities give commercial teams a structured way to assign and progress enquiries, manage calls, meetings, tasks, and next actions, and track the status of each deal.
Key Capabilities
- RFP and enquiry management: Captures incoming B2B enquiries, assigns ownership, and tracks responses, proposals, and follow-up.
- Groups and MICE sales: Manages the commercial process for group and event demand from enquiry through proposal and result.
- B2B account management: Maintains corporate accounts, partners, contacts, visits, and commercial opportunities across a hotel portfolio.
- Rate agreements: Records contracted properties, rate lines, committed room nights, and the terms associated with B2B commercial agreements.
- Recurring business: Manages series and repeat accommodation business, including schedules, room commitments, rates, and resulting production.
- Account performance: Compares contracted business with actual production across accounts, groups, and properties.
- Targets and forecasting: Supports commercial targets, expected business, and sales-performance tracking across teams and properties.
- Hotel-system context: Benvio is built on Salesforce and connects the commercial layer with relevant hotel systems, while the property-management system remains the operational record for reservations and inventory.
- Benvio also offers optional services for process assessment, managed enquiry execution, and transferring an established operating model to an internal hotel sales team.
Audience & Use Cases
Benvio is designed for hotel chains and multi-property hospitality companies with centralized or distributed B2B commercial teams. It is suited to organizations that need to manage account relationships and B2B demand consistently across corporate, groups and MICE, recurring business, and individual properties.
By connecting sales activity, agreements, and actual production in one commercial environment, Benvio helps teams review how B2B accounts and opportunities progress across the portfolio.