Name: BIK
Author: Bikayi

Help Desk

Web and Video Conferencing

Customer Support

Business Intelligence (BI)

Collaboration

Contract Management

Data Extraction

Operational Analytics

Risk Management

Streaming Analytics

Enterprise

Accounting

Budgeting and Forecasting

Cash Flow Management

Crypto Accounting

Crypto Asset Management

Investor Relations

Finance and Accounting

Applicant Tracking

Background Check

Corporate Learning Management

Employee Recognition

HR Management

Payroll

Talent Intelligence

Talent Management

Technical Skills Assessment

Workforce Analytics

Workforce Management

Human Resources

Application Lifecycle Management (ALM)

Authorization

Cloud Storage

Continuous Delivery

Converged Infrastructure

Data Fabric

Data Science

Fraud Detection

IT Service Providers

Identity Verification

Integration Platform as a Service (iPaaS)

Intranet

IoT Security

Network Monitoring

Network Performance Monitoring

NoSQL Databases

Secret Managers

Web Portal

Wireless WAN

Information Technology

A/B Testing

AI Image Generation

Ad Serving & Retargeting

All-in-One Marketing

Audio Editing

Content Management

Email Marketing

Marketing Automation

Predictive Analytics

Retail Media Advertising

Screen and Video Capture

Social Media Management

Survey & Forms Building

Video

Web Analytics

Marketing

Project Management

Wireframing

Professional Services

Customer Relationship Management (CRM)

Revenue Operations

Sales

API Security

Security

Animal Shelter

Architecture

Chargeback Management

Computer-Aided Design (CAD)

Debt Collection

Dental

Moving Software

Oil and Gas

Tax Practice Management

Vertical-Specific

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BIK is an intelligent platform designed to help businesses increase their revenues. According to the vendor, BIK offers a range of features and services to assist businesses in creating, capturing, and converting leads, as well as providing personalized marketing and analytics. BIK is said to be suitable for businesses of all sizes, including D2C brands, large enterprises, and B2B companies. The product caters to various professions and industries such as e-commerce businesses, retail and wholesale businesses, food and beverages, jewelry, fashion, retailers and e-commerce businesses, manufacturers and distributors, service-based businesses, and the food and beverage and fashion and apparel industries.

## Key Features

**Create**: According to the vendor, Bikayi allows users to easily create and launch their own e-commerce store from scratch. Users can also create a dedicated app for their store that can be shared and downloaded by customers. The platform supports integrated payment channels, enabling merchants to connect their custom payment gateways for online transactions. Additionally, Bikayi supports multi-vendor functionality, allowing merchants to partner with other vendors on the platform to expand their reach and offerings. Integrated delivery partners are also available on Bikayi for order fulfillment.

**Capture**: Bikayi is said to help users capture and manage quality leads from their store. The platform provides digital marketing services, including SEO conducted by experts who conduct research on the user's target audience and optimize their store for better search engine visibility. Bikayi also offers social media marketing services to promote the user's brand and attract potential customers.

**Convert**: According to the vendor, users can target and retain existing customers with personalized SMS services provided by Bikayi. The platform offers intelligent analytics to track customer shopping behavior and improve conversion rates. Users can enhance their store with an advanced e-commerce bundle, including features like loyalty programs and wishlists, to increase customer engagement and retention. Bikayi also helps users increase traffic and conversion value through targeted WhatsApp ads and leverages automation, broadcast messages, customer analytics, and more to drive higher sales through WhatsApp.

**Email marketing**: Bikayi offers essential digital strategy services, making email marketing an effective sales channel. According to the vendor, businesses can utilize Bikayi's email marketing features to reach their target audience effectively.

**Offline Growth Channels**: Bikayi provides various offline growth channels, such as print advertisements in industry-specific magazines, which can help businesses access a wider market. Trade shows are also essential for certain industries, offering networking and brand awareness opportunities. Cold calling is a mass-level smart targeting marketing tool when done right, useful for networking and scheduling opportunities. Event speaking allows businesses to establish their brand's uniqueness, gain publicity and lead generation opportunities, and connect with an engaged audience.

**Top 7 Strategies for Rapidly Growing your Business**: Bikayi offers valuable insights and strategies for rapidly growing businesses, including knowing your customers and continuously improving to provide value. The platform emphasizes the importance of focusing on customer service to minimize attrition and generate positive referrals. Bikayi also encourages businesses to showcase their expertise through free resources, webinars, and research studies. Monitoring trends, enhancing selling power, developing additional income streams, taking calculated risks, and building a bigger online presence are other strategies provided by Bikayi.

**Barcode Generator**: Bikayi features a barcode generator that supports various barcode types such as Code 39, Code 128, QR codes, UPC-A, and EAN-8. According to the vendor, this feature helps eliminate errors in manual entry systems and improves efficiency and accuracy in inventory management.

**Business Name Generator**: Bikayi provides a business name generator that generates unique and meaningful business names. According to the vendor, the generator considers keywords and industry to curate relevant names, helping businesses create a strong and memorable brand identity. This feature is said to save time and effort in brainstorming for a business name.

**QR Code Generator**: Bikayi offers a QR code generator that allows users to generate QR codes for websites or URLs. According to the vendor, this feature provides a quick and easy way to share information digitally, making it useful for marketing campaigns, promotions, and payments. QR codes are said to enhance customer experience and engagement.

**Supplier Relationship Management**: According to the vendor, Bikayi assists businesses in managing and maintaining relationships with suppliers. This feature is said to streamline supplier agreements and onboarding processes, ensuring equal opportunities for all retailers to do business with suppliers. It is also claimed to reduce the likelihood of unfair treatment and improve overall organizational performance.

ExpressPigeon is an email marketing system for small to medium sized enterprises from a relatively new (2011) company with an emphasis on look and viewability across multiple devices (i.e. mobile-accessibility) and browser compatibility. Beyond this, ExpressPigeon supports A/B testing and segmentation, for optimization and personalization, and is extensible via its API. A free version is available for contacting up to 500 subscribers, and 50% discounts are offered to non-profits who sign up for an annual plan. Three monthly plans ranging from about $10 to $20 per month round out the pricing options.

ExpressPigeon

Delivra is an email marketing platform featuring advanced segmentation with A/B Testing, an email editor for the non-technically inclined, and mobile-accessible emails. Serving more than 500 companies, Delivra integrates with many popular CRM (SalesForce, Microsoft Dynamics, Netsuite, and more). Delivra merged with Campaign Monitor and Emma in summer 2018, but was acquired by Redbrick in January 2022, and now is a Redbrick brand.

Basic

Professional

Enterprise Plus

Delivra

Software for bulk creation, sending and tracking of Emails for marketing purposes.

Bikayi

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

URL Validation

This allows marketers to validate URLs and find any broken links before sending out their email campaigns.

Link Tracking

This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.

Image Validation

This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.

Inbox Display

This allows marketers to see how their emails will be displayed within different web browsers and within different email service provider (ESP) platforms.

Email Accessibility Tools

This type of tool scans emails before they are sent out to ensure that design and code are optimized for accessibility across different browsers.

Spelling and Grammar Check

This feature checks emails for spelling and grammatical mistakes before they are sent out.

Spam Testing

Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.

Email Previews

This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.

Assign Reviewers

This gives marketers the ability to assign individuals to review an email from within the email marketing software.

Email Version Control

This allows marketers to keep track of which individual made a revision to an email and when.

Task Lists

This gives marketers the ability to create task lists associated with the email review and approval process.

Review Status Updates

These status updates may be pushed through third-party tools, or sent directly via the application itself.

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BIK

Overview

What is BIK?