Name: BrandBacker
Author: GoMakeIt Labs

Help Desk

Web and Video Conferencing

Customer Support

Automation Testing

Image Recognition

Development

Academic Advising

Education

Business Intelligence (BI)

Collaboration

Contract Management

Supply Chain Management

Enterprise

Accounting

Cash Flow Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

HR Service Delivery

Payroll

Talent Intelligence

Talent Management

Technical Skills Assessment

Workforce Analytics

Workforce Management

Human Resources

Cloud Storage

Data Integration

Data Mapping

Data Privacy Management

Database Load Balancing

Database Performance Monitoring

Debugging

Edge Computing

Event Monitoring

Fraud Detection

Governance, Risk & Compliance

IT Asset Disposal

Integration Platform as a Service (iPaaS)

Internet Security

Managed Hosting

Master Data Management (MDM)

Network Diagnostics

Network Performance Monitoring

Secret Managers

Security Analytics

Storage Management

Tape Storage

Unified Endpoint Management (UEM)

Virtual Private Cloud (VPC)

WAN Optimization

Wireless LAN

Wireless WAN

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Audience Intelligence

Community

Computer-Assisted Translation

Content Management

Digital Rewards

Email Marketing

Marketing Analytics

Marketing Automation

Predictive Analytics

Social Media Analytics

Social Media Management

Survey & Forms Building

Video Collaboration

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales Consulting

Sales

Microsegmentation

Security

Animation

Chargeback Management

Chiropractic

Construction Management

Tax Practice Management

Vertical-Specific

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BrandBacker is a platform developed by GoMakeIt Labs, Inc. that allows brands to engage and grow their audience through original content created by influencers and creators. According to the vendor, this platform helps brands reach millions of followers and customers in their target market, improve brand discoverability, and influence purchasing behavior.

## Key Features

**Build Your Brand With Influencers**: According to the vendor, BrandBacker enables brands to engage and grow their audience through original content from thousands of influencers and creators. The platform allows brands to connect with over 30,000 influencers and creators to have content created and featured to millions of potential customers in their target audience.

**Create Content with Influencers**: The vendor claims that BrandBacker allows brands to collaborate with influencers through various mediums such as articles, reviews, videos, tutorials, social campaigns, surveys, roundtables, giveaways, and contests. It also provides the opportunity to assemble a team of influencers who work with the brand regularly to create content, give feedback, and promote the brand.

**Intelligently Stay Ahead of the Competition**: BrandBacker offers the ability to analyze millions of influencers and publications daily, providing insights into the brand, competitors, and industry. According to the vendor, this feature allows brands to understand who is talking about their brand, what they are saying, and how influential they are. It also helps brands stay on top of industry trends and compare their performance against competitors.

**Add Content to the Point of Purchase**: According to the vendor, BrandBacker enables brands to leverage content created about their brand and industry to engage and educate customers across their website and social media channels. It offers a Community Showcase feature that showcases curated content created by influencers and customers, helping brands show off the community around their brand and products. Additionally, brands can educate visitors on their product pages with galleries of customers using their products and tutorial videos. The vendor suggests that brands can establish themselves as thought leaders by creating an Industry or Topic News section on their site with curated content.

**Measure Content Success**: BrandBacker provides BrandBacker Influence Scores that measure reach, engagement, and media value stats for every influencer. The vendor claims that brands can receive real-time monitoring of impressions, clicks, comments, and social posts generated from their efforts with influencers. The platform also offers analytics on likes, retweets, pins, and more to measure content engagement.

Creatosaurus

Accessily is a platform for brands and companies to fully own the Articles & guest posts marketing channel. The platform can be used standalone or Accessily users can partner with their agency team for full service strategy and program.

Basic

Plus

Advanced

Accessily

BrandBacker

Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. Content Marketing’s basic premise is to provide some valuable information that stops short of a direct sales pitch or call to action, but which seeks to positively influence a customer in some way. This information can be presented in a variety of media, including news, video, white papers, ebooks, infographics, case studies, how-to's, Q&A’s, photos, etc. Content marketing software is designed to assist in building this content by scouring the web for relevant articles and managing and organizing marketing assets.

Content Marketing

GoMakeIt Labs

Content Creation

Features related to the creation of content for marketing purposes.

Ideation

Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.

Approval workflows

Allows users to lay out and track, in some cases automatically, workflows for content approval.

Content collaboration

Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.

Content calendar

Allows users to schedule and plan the creation and/or distribution of content.

Network for content licensing/production

Includes access to a database of content that can be licensed or a talent network for licensed content production.

Payment/Resource management

Allows users to budget for content creation costs and/or make payments to contractors, agencies, etc.

Content Publishing

Features related to the organization and distribution of marketing content.

Content hub

Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.

Forms / Gated content

Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.

Embedded CTAs

Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.

Content distribution

Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.

Content promotion

Includes tools for promoting content by connecting to paid and earned media channels.

Content automation

Allows users to set up automated distribution, personalization and/or curation.

Content Reporting & Analytics

Features related to tracking, measuring, and analyzing content creation processes and content performance.

Audience profiling and targeting

Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.

Closed-loop tracking and reporting

Tracks the impact of content on the buyer’s/customer’s journey and ROI.

Content performance analytics

Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.

Campaign optimization dashboard

Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.

Competitive analytics

Provides a view on competitors' content performance and/or strategy for comparison.

Content production analytics

Analytics around time and money spent for content production.

Page-level engagement analytics

Analytics around audience engagement with individual pages of content, for a granular look at content performance.

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BrandBacker

Overview

What is BrandBacker?