Name: Brandzooka
Author: Brandzooka

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Business Intelligence (BI)

Business Process Management (BPM)

Calibration Management

Collaboration

Corporate Performance Management (CPM)

Interactive Voice Response (IVR)

Project Portfolio Management

Unified Communications as a Service (UCaaS)

Enterprise

Accounting

FinTech

Finance and Accounting

Applicant Tracking

Benefits Administration

Corporate Learning Management

Credentialing

HR Management

International Payroll

Payroll

Stock Option Plan Administration

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Change Management

Cloud Storage

Complex Event Processing

File Sync and Share

Fraud Detection

Infrastructure Capacity Planning

Integration Platform as a Service (iPaaS)

Internet Performance Monitoring

Modular Storage Area Network (SAN)

Network Access Control (NAC)

Network Performance Monitoring

Remote Desktop

Routers

SSL Certificate

Telecom Expense Management (TEM)

Unified Endpoint Management (UEM)

VoIP Monitoring

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Conversion Rate Optimization

Customer Success

Digital Signage

Email Marketing

Employee Advocacy

Graphics

Marketing Automation

Presentation

Search Marketing Intelligence

Social Login

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Field Sales Software

Sales Pipeline

Sales

Data Loss Prevention

Security

Automotive

Awards Management

Car Rental

Emergency Notification

Legal Research

PCB Design

Real Estate Property Management

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Users commonly recommend the following when using Brandzooka:

- Research other vendors before deciding on Brandzooka for display, retargeting, and connected TV with minimal spending. This allows users to explore different options and make an informed decision.
- Spend about 5 hours per week managing campaigns and have a dedicated point of contact for success with Brandzooka. By investing time in campaign management and having a dedicated contact, users can optimize their campaigns effectively.
- Educate oneself on programmatic advertising principles and take advantage of any guided training offered by Brandzooka. This recommendation helps users gain a better understanding of programmatic advertising and maximize the platform's features.

These recommendations provide insights into how to make the most of Brandzooka's capabilities while also suggesting important considerations for campaign management and learning opportunities.

Brandzooka is a self-service advertising platform that aims to simplify the process of launching and managing digital ad campaigns across multiple channels. According to the vendor, it caters to brands, agencies, small business owners, political entities, and non-profit organizations of all sizes. With its user-friendly interface and transparent ad placement, Brandzooka aims to empower in-house marketers and small business owners to effectively reach their target audience.

## Key Features

**Self-Service Advertising**: Brandzooka offers a self-service advertising platform that, according to the vendor, allows users to easily create and manage their own ad campaigns across various channels, including Web, Mobile, Connected TV, and Digital Audio. The vendor claims that there are no contracts or minimums required, making it accessible for businesses of all sizes.

**Multiple Channel Advertising**: Brandzooka provides ad placements across multiple channels, such as Web, Mobile, Streaming Audio, and Connected TV. This, according to the vendor, helps users effectively reach their target audience wherever they are online, maximizing the visibility and reach of their campaigns. The platform supports both display and video ad formats.

**Campaign Creation**: Users can create campaigns within minutes using Brandzooka's campaign builder. The vendor claims that the intuitive interface guides users through the process, allowing them to assign schedules, budgets, and select target audiences. Additionally, users can upload their creative assets, specify geographies, and forecast and launch their campaigns.

**Real-Time Monitoring and Analytics**: Brandzooka offers a streamlined dashboard that provides real-time monitoring of campaign performance. Users can access key performance metrics, including impressions, clicks, and conversions, to measure the success of their campaigns. The platform also provides interactive geo heatmaps and placement list views to visualize campaign performance, according to the vendor.

**Custom Reporting**: Users can generate custom reports filtered by timeline, creative, and campaign metrics. These reports can be downloaded as PDFs and easily shared with key stakeholders. The vendor also offers white-labeled reporting, allowing users to customize reports with their own branding.

**Integration with Data and Inventory Partners**: Brandzooka integrates with over 200 data and inventory partners worldwide, according to the vendor. The platform leverages over four billion audience profiles from 30,000 data publishers, aiming to ensure precise targeting and maximize the effectiveness of ad campaigns.

**Account Setup and Customization**: Users can create a free account with just an email and password. Brandzooka allows users to customize their dashboard to match their branding. Users can add payment methods, generate tracking pixels, and invite team members to collaborate, according to the vendor.

Jumplead is an inbound marketing automation platform that offers email marketing, lead scoring, lead nurturing, landing pages, and contact management.

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Brandzooka

70% of marketers say Marketing Automation software is critical to their goals. Find the right tool for you.

The Buyer's Guide to Marketing Automation

Marketing Automation is a subset of Enterprise Marketing Management. Marketing automation software nurtures leads with relevant content, and then routes prospects to a sales rep at the optimal point in the buying process. Key functionality includes:

- Automated marketing campaigns & click tracking
- Email, landing pages and online registration pages
- Lead scoring, lead nurturing & lead management
- Analytics and reporting

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

Lead nurturing automation

Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.

Lead scoring and grading

Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.

Data quality management

The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.

Automated sales alerts and tasks

The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.

Lead segmentation and distribution

Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

Calendaring

The software helps users maintain a calendar of all marketing activities.

Event/webinar marketing

Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

Social sharing and campaigns

Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.

Social profile integration

The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.

Role-based workflow & approvals

Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

Customizability

Users can customize their instance with features like custom fields and custom objects.

Integration with Salesforce.com

The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with Microsoft Dynamics CRM

The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with SugarCRM

The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Third-party software integrations

Integration functionality with third-party or in-house systems.

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Brandzooka

Overview

What is Brandzooka?