Name: Bright Analytics
Author: Bright Analytics

Help Desk

Kiosk

Web and Video Conferencing

Customer Support

Agile Development

Image Recognition

Service Mesh

Development

Alumni Management

School Management

Education

Board Management

Business Intelligence (BI)

Collaboration

Digital Rights Management (DRM)

Enhanced 911 (E911)

Enterprise

Accounting

Invoicing

Nonprofit Accounting

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

HR Service Delivery

Payroll

Talent Intelligence

Talent Management

Vendor Management Systems (VMS)

Workforce Analytics

Workforce Management

Human Resources

Application Lifecycle Management (ALM)

Cloud Cost Management

Cloud Storage

Database Performance Monitoring

Email Verification

Fraud Detection

IP Address Management (IPAM)

IT Asset Disposal

Integration Platform as a Service (iPaaS)

License Management

Low-Code Development

Managed IT Service

Master Data Management (MDM)

Network Diagnostics

Network Performance Monitoring

Network Simulation

NoSQL Databases

Rack Servers

Tape Storage

Wireless LAN

Workload Automation

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Blogging

Content Management

Digital Rewards

Email Marketing

Marketing Automation

Online Proofing

Screen and Video Capture

Social Media Management

Survey & Forms Building

Video Editing

Web Analytics

Website Builder

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales Consulting

Sales

API Security

File Integrity Monitoring

Security Orchestration, Automation and Response (SOAR)

Security

Animation

Construction Management

Debt Collection

ID Card

Last Mile Delivery

Municipal

Vertical-Specific

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Bright Analytics is a platform designed specifically for Marketing Analysts, Marketing Managers, Data Analysts, Business Intelligence Professionals, and Advertising Agencies. According to the vendor, it offers agile analytics for marketing teams, providing a self-service interface with data visualization capabilities. The platform caters to small to large organizations and aims to align all marketing and business data to their specific structure and key performance indicators (KPIs). With its wide range of features, Bright Analytics aims to empower users to uncover actionable insights and make data-driven decisions.

## Key Features

**Data Acquisition**: According to the vendor, Bright Analytics allows users to automatically import, clean, transform, and secure data of any size or format. It offers a wide range of API connections and integrations to connect to various data sources that matter to marketing teams. The platform also provides an integrated ETL platform to orchestrate and automate data workflows.

**Semantic Layer**: The vendor states that Bright Analytics offers a no-code semantic layer, enabling users to harmonize data sources and define custom key performance indicators (KPIs). Users can create new data points and custom KPIs in minutes. The platform also provides the flexibility to define a customized taxonomy that aligns with the user's business structure and marketing tactics.

**Data Visualization**: Bright Analytics allows users to visualize their data and uncover actionable insights, according to the vendor. It offers a wide range of data visualization options and the ability to fine-tune visualizations. Users can create unlimited dashboards and reports and easily share them with their team.

**Integrations and API Connectors**: The vendor claims that Bright Analytics provides a comprehensive library of API connectors to connect with popular marketing and ad-tech platforms. It offers integrations with platforms such as Adform, Adobe Analytics, Affiliate Window, Amazon DSP, Facebook Ads, Google Ads, and more. Users can automate reporting and data retrieval from various data sources.

**Fresh, Accurate Data**: According to the vendor, Bright Analytics ensures data freshness by updating data multiple times to reflect any changes and re-statements. Users can create complex workflows that depend on previous processes completing. The platform provides custom job schedules to decide when and how often data refreshes occur.

**Custom KPIs**: Bright Analytics enables users to create custom key performance indicators (KPIs) that combine data from multiple sources, as claimed by the vendor. Users can define rules and create a meaningful and rich taxonomy on top of their data. The platform provides the flexibility to adapt and reflect changes in marketing tactics.

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BI Platform

Administration via Windows App

Administration via MacOS App

Administration via Web Interface

Live Connection to External Data

Snapshot of External Data

In-memory data model

OLAP (Pre-processed cube representation)

ROLAP (SQL-layer querying)

Multi-Data Source Reporting (Blending)

Data warehouse / dictionary layer

ETL Capability

ETL Scheduler

Supported Data Sources

Data sources that can be consumed by the application.

MS Excel Workbooks

Text Files (CSV, etc)

Oracle

MS SQL Server

IBM DB2

Postgres

MySQL

ODBC

Cloudera Hadoop

Hortonworks Hadoop

EMC Greenplum

IBM Netezza

HP Vertica

ParAccel

SAP Hana

Teradata

Sage 500

Google Analytics

BI Standard Reporting

Standard reporting means pre-built or canned reports available to users without having to create them.

Pixel Perfect reports

Pixel Perfect reports are highly-formatted reports with graphics and ability to preview the report before printing.

Customizable dashboards

Customizable dashboards are dashboards providing the builder some degree of control over the look and feel and display options.

Report Formatting Templates

Ad-hoc Reporting

Ad-Hoc Reports are reports built by the user to meet highly specific requirements.

Drill-down analysis

Drill down analysis is the ability to get to a further level of detail by going deeper into the hierarchy.

Formatting capabilities

Ability to format output e.g. conditional formatting, lines, headers, footers.

Predictive modeling

Predictive modeling is the ability to build future forecasting models.

Integration with R or other statistical packages

Integration with the open-source R predictive modeling environment.

Report sharing and collaboration

Report sharing and collaboration is the ability to easily share reports with others.

Report Output and Scheduling

Ability to schedule and manager report output.

Publish to Web

Publish to PDF

Output Raw Supporting Data

Report Versioning

Report versioning is the assignment of version numbers to each version of a report to help in tracking.

Report Delivery Scheduling

Report Delivery Schedule is the ability to have reports delivered to a destination at a specific data and time.

Delivery to Remote Servers

Ability to deliver reports to remote servers

Data Discovery and Visualization

Data Discovery and Visualization is the analysis of multiple data sources in a search for patterns and outliers and the ability to represent the data visually.

Pre-built visualization formats (heatmaps, scatter plots etc.)

Pre-built visualization formats are canned visualization types that can be selected to visualize different kinds of data.

Location Analytics / Geographic Visualization

Location analytics is the visualization of geographical or spatial data.

Predictive Analytics

Predictive Analytics is the ability to build forecasting models based on existing data sets.

Support for Machine Learning models

Machine learning refers to computer programs that can learn when exposed to new data.

Pattern Recognition and Data Mining

Pattern recognition and data mining mean the ability to recognize hidden patterns in large quantities of data.

Access Control and Security

Access control means being able to determine who has access to which data.

Multi-User Support (named login)

Named model access means that users have access based on name and password.

Role-Based Security Model

Role-based access means that access to data is determined by job or position in the corporation.

Multiple Access Permission Levels (Create, Read, Delete)

Multiple access permission levels means that different levels of users have different rights.

Bright Analytics

Overview

What is Bright Analytics?