Name: Brightback
Author: Brightback

Help Desk

Kiosk

Web and Video Conferencing

Customer Support

AI Code Generation

Automation Testing

Beta Testing

Feature Management

Development

Virtual Classroom

Education

AI Document Creation

Business Intelligence (BI)

Collaboration

Demand Planning

Internal Communications

Knowledge Management

Quality Management

Supply Chain Visibility

Whistleblowing

Enterprise

Accounting

Cash Flow Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Monitoring

HR Management

Payroll

Talent Intelligence

Talent Management

Video Interview

Workforce Analytics

Workforce Management

eLearning Content

Human Resources

Blockchain-as-a-Service (BaaS)

Business Process Automation

Cloud Data Warehouse

Cloud Storage

Data Integration

Data Replication

Database-as-a-Service (DBaaS)

Embedded Database

Encryption Key Management

Fraud Detection

IT Alert Management

Integration Platform as a Service (iPaaS)

Network Performance Monitoring

OpenStack Cloud

Scale-Out Storage

Test Management

User Activity Monitoring

Value Stream Management

WAN Optimization

Web Content Filtering

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Email Marketing

Enterprise Marketing Management

Grant Management Software

Livestream

Marketing Automation

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Professional Services

Auction Software

Customer Relationship Management (CRM)

Sales Consulting

Sales Incentive Compensation Management

Sales Training

Sales

Agriculture

Inventory Management

Last Mile Delivery

Military and Defense

Online Ordering

Shipping

Vertical-Specific

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Brightback is a customer retention platform designed to assist businesses in reducing customer churn and increasing revenue. It provides a range of features to achieve these goals:

**Cancel Experience Manager**: Easily customize cancel pages without requiring technical resources. Users can personalize the cancel page with tailored copy, imagery, and dynamic content, incorporating custom branding, messages, and offers.

**Dynamic Offers**: Test and target personalized offers to customers based on cancel reasons, plan types, and more. Users can provide customized options such as pausing their account, deferring payment, receiving a free month, accepting a discount, or initiating a conversation with the team.

**Deflection Funnel**: Optimize the cancel process to improve retention and saved revenue. Track customer outcomes as canceled, deflected, or saved, and gain insights into the performance of retention experiments and deflection strategies.

**Reporting Dashboards**: Access comprehensive reporting dashboards to gain insights into customer retention. Analyze metrics including the number of saved and lost customers, trending cancel reasons, and revenue impact. These dashboards help businesses understand customer churn patterns and identify effective retention strategies.

**Cross-Channel Workflows**: Seamlessly integrate with various tools and platforms to automate retention workflows across multiple channels. Automate actions such as generating support tickets, triggering messaging alerts, and updating billing information. Brightback integrates smoothly with popular apps like Slack, Zapier, Salesforce, and others.

**Billing Integrations**: Integrate with billing systems like Stripe and Recurly to accurately track saved revenue and trends. Measure the impact of retention efforts and gain a comprehensive understanding of business health.

**Targeted Personalization**: Deliver personalized cancel experiences for different customer groups, including cancellations, downgrades, and trials. Create cancel pages tailored to each customer group, incorporating custom branding, messages, and offers.

**Loss Aversion**: Utilize loss aversion techniques to reduce customer churn. Align the cancel process with customer expectations, minimizing negative feedback or reviews.

**Automated Workflows**: Engage with customers and track their activity across channels and tools through automated workflows. Set up actions such as creating support tickets, sending messaging alerts, and updating billing information.

**Integration with Existing Systems**: Streamline alerts, outreach, and updates to customer information by seamlessly integrating with existing systems and tools. Import, sync, and enrich customer data by integrating Brightback with apps like Slack, CRM systems, Segment, Zapier, and others.

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Brightback

Customer Experience Management (CX, or CXM, or alternately CEM) is an approach to guiding the customer experience with an emphasis on personalization, customer journey, feedback, knowledge, and self-teaching. CXM platforms present a centralized place to oversee and manage the customer experience through integrations with a web content management system, a CRM, and other sources of data to improve customer engagement and enhance the online user experience.

Customer Experience Management

Customer experience management

Features that allow businesses to track customer sentiment and feedback, analyze and optimize the customer journey, and personalize content and website experiences for users.

Multi-channel customer feedback collection

The ability to collect qualitative and quantitative feedback from customers across a range of inputs. These could include in-app polls and surveys, email surveys, comments made on social platforms, SMS / messaging comments, NPS score, customer contributed videos, and focus group interviews.

Product usage analytics

The ability to see how, where, and when users are using your platform (e.g. how long users spend on a page, which actions they take, etc.)

Customer experience profiles

Profiles that correspond to individual customers or accounts and display a record of interactions your brand has had with that customer.

Customer experience dashboard

A dashboard that shows an aggregated view of things like customer sentiment, churn risk, qualitative and quantitative feedback, etc.

Customer journey mapping

The ability to map out the journey your customers take by persona.

Churn risk scoring

A score or metric that predicts how likely a given customer or account is to churn. This may be more relevant for B2B companies.

AI-powered recommendations

Customer experience optimization recommendations that are driven by AI-recommendations.

Website A/B testing

The ability to A/B test your website and optimize parts of the customer experience with your product.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

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What is Brightback?