Name: Browsi
Price: 1 USD
Author: Browsi

Help Desk

Web and Video Conferencing

Customer Support

Changelog

Mind Mapping

Development

Audit

Business Intelligence (BI)

Calibration Management

Collaboration

Communications Platform as a Service (CPaaS)

Embedded Business Intelligence (BI)

Environmental, Social, and Governance (ESG)

Interactive Voice Response (IVR)

Enterprise

Accounting

Payment Gateway

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Onboarding

HR Management

Payroll

Recruitment Automation

Succession Planning

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Cloud Storage

Data Observability

Desktop Outsourcing

Electronic Data Interchange (EDI)

Fraud Detection

IT Service Management (ITSM)

Industrial IoT

Integrated Development Environment (IDE)

Integration Platform as a Service (iPaaS)

Managed Print

Metadata Management

Network Access Control (NAC)

Network Function Virtualization (NFV)

Network Performance Monitoring

Relational Database Management Systems

Remote Support

Security Awareness Training

Solid State Drives

Static Application Security Testing (SAST)

Traffic Switching

Virtual Private Network (VPN)

VoIP Monitoring

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Business Card Scanning

Content Management

Digital Analytics

Email Management

Email Marketing

Marketing Automation

Marketing Resource Management

Presentation

Real-Time Interaction Management

Social Media Management

Survey & Forms Building

Video Streaming

Web Analytics

Webinar

Marketing

Business Caller ID

Project Management

Professional Services

Customer Relationship Management (CRM)

Lead Generation

Sales Email Tracking

Sales

Certificate Lifecycle Management

Security

Forestry

HIPAA Compliance

Home Health Care

Insurance Agency Management

Vertical-Specific

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Browsi is an AI-powered platform designed to optimize ad inventory in real-time, aiming to enhance user experience (UX) and drive revenue growth for publishers. According to the vendor, Browsi is suitable for businesses of various sizes, ranging from small enterprises to large corporations. It caters to a range of professionals and industries, including digital publishers, ad operations managers, advertising agencies, media companies, and online publishers.

## Key Features

**Smart AI engine**: According to the vendor, Browsi utilizes an advanced AI engine that analyzes over 150 real-time behavioral data points to determine the optimal placement of ads. The AI engine predicts user behavior and personalizes the ad experience for each individual, with the goal of improving user engagement.

**Robust console for full editorial control**: Browsi provides a console that allows users to configure their own user experience (UX) and layout rules. The console enables users to run A/B tests, set up alerts, and track ad performance in real-time, providing them with the tools to optimize their ad inventory effectively.

**Ongoing white glove service**: Browsi offers 24/7 support and assigns a dedicated Customer Success Manager (CSM) to ensure the success of its users. The vendor states that the CSM works closely with users, setting goals, conducting monthly calls, and quarterly business reviews (QBRs) to provide guidance and support throughout the user's experience.

**Simple implementation**: According to the vendor, Browsi can be easily implemented as it integrates seamlessly with the user's existing ad server, without requiring any system or provider switches. The implementation process is designed to be smooth and straightforward, allowing users to quickly set up Browsi and potentially see improvements in their key performance indicators (KPIs).

**Real-time behavioral data**: Browsi collects over 150 real-time behavioral data points to determine the appropriate placement of ads. The vendor claims that by leveraging this data, Browsi creates personalized ad experiences for each user, aiming to serve ads at the right time and in the right location.

**Full editorial control**: Browsi's console grants users full editorial control over their ad placements. Users can easily configure their desired UX and layout rules, aligning ad placements with their overall user experience goals. According to the vendor, this level of control allows users to optimize their ad inventory and potentially improve ad performance.

**Instant uplift in ad revenue**: According to the vendor, by leveraging Browsi's AI technology and personalized ad experiences, users may experience an instant uplift in their ad revenue. The vendor claims that Browsi's AI engine selects the best ads per user, with the aim of maximizing revenue and boosting key performance indicators (KPIs).


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Machine learning tools are algorithmic applications of artificial intelligence that give systems the ability to learn and improve without ample human input; similar concepts are data mining and predictive modeling. They allow software to become more accurate in predicting outcomes without being explicitly programmed. The idea is that a model or algorithm is used to get data from the world, and that data is fed back into the model so that it improves over time. It’s called machine learning because the model “learns” as it is fed more and more data.

Machine Learning

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Browsi

Overview

What is Browsi?