Name: Bubbl
Author: Bubbl

Help Desk

Web and Video Conferencing

Customer Support

Help Authoring

JavaScript Frameworks

Mind Mapping

Mobile App Development

Push Notifications

Software Configuration Management

Development

Business Intelligence (BI)

Collaboration

Data Discovery and Visualization

Embedded Business Intelligence (BI)

Enterprise Generative AI

Partner Relationship Management

Enterprise

Accounting

Spend Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Monitoring

HR Management

Job Board

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Cloud Storage

Content Delivery Networks (CDN)

Data Quality

Data Virtualization

Distributed Denial of Service (DDoS) Protection

Extended Detection and Response (XDR)

Fraud Detection

Identity Governance and Administration

Identity Management

Infrastructure-as-Code (IaC)

Integration Platform as a Service (iPaaS)

Managed Print

Mobile Data Security

Monolithic Frame-based Disk Arrays

Network Performance Monitoring

Relational Databases

Scale-Out Storage

Secure Email Gateway

Smart Contracts

Tower Servers

Virtual Private Network (VPN)

Information Technology

A/B Testing

Ad Serving & Retargeting

Advertising Agency

All-in-One Marketing

Appointment Scheduling

Competitive Intelligence

Content Management

Direct Mail Automation

Email Marketing

Email Testing

Marketing Automation

Social Media Management

Survey & Forms Building

Text to Speech

Virtual Event

Web Analytics

Marketing

Project Management

Task Management

Professional Services

Customer Relationship Management (CRM)

Sales Intelligence

Sales

Antivirus

Security

Estate Planning

Insurance Policy Administration Systems

Insurance Underwriting and Rating

Mental Health

Public Transportation

Trucking Software

Vertical-Specific

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Bubbl is a mobile marketing platform designed to connect brands and consumers through new out-of-app mobile engagement, retention, revenue, and analytics tools. It is a low code, content delivery network for iOS & Android apps that delivers rich content to audiences via a context-first engine. Bubbl is positioned as suitable for small to large companies and is targeted towards marketing professionals, app developers, event organizers, retailers, and travel and tourism companies.

## Key Features

**Advanced Push Notifications**: According to the vendor, Bubbl enables the delivery of targeted and personalized push notifications to both anonymous and known app users. These notifications can be based on user preferences, location, time, and other contextual factors. The vendor also claims that users can engage with the brand even when the app is closed, as relevant and timely information can still be provided. Additionally, Bubbl allows for two-way communication, enabling users to respond to notifications and engage further.

**Visual, Video & Audio Content**: Bubbl allows for the delivery of rich media content, including images, videos, and audio, directly to app users. The vendor suggests that this feature enhances user experience by providing visually appealing and engaging content. Videos and audio can be utilized to deliver messages, promotions, or educational content. The vendor further claims that offering diverse and interactive content options can increase user engagement and retention.

**Augmented Reality & Livestream Content**: The vendor states that Bubbl utilizes augmented reality technology to create interactive and immersive experiences for app users. Additionally, live content can be streamed directly to app users, enabling them to participate in real-time events or experiences. The vendor suggests that offering unique and interactive content options can enhance brand visibility and engagement, differentiating the app from competitors.

**Surveys, Polls & Deep Links**: Bubbl allows for the conduction of surveys and polls to gather valuable user feedback and insights. The vendor claims that interactive content encourages user participation and provides a personalized experience. Deep links can be utilized to direct users to specific app content or external websites. Gathering user preferences and data can enable the delivery of targeted and relevant content.

**Mobile Commerce**: According to the vendor, Bubbl enables in-app mobile commerce functionality, allowing users to make purchases directly from the app. The vendor suggests that this feature provides a seamless and convenient shopping experience for users. Additionally, offering products or services within the app can increase revenue streams. The vendor further claims that mobile commerce analytics can be utilized to track sales and optimize marketing strategies.

**Footfall Analysis**: Bubbl enables the analysis of user footfall data to gain insights into user behavior and preferences. According to the vendor, understanding user traffic patterns can help optimize marketing campaigns accordingly. The impact and effectiveness of campaigns can be measured based on footfall data, enabling data-driven decisions to improve user engagement and retention.

**Contextual & Relational Data Insights**: The vendor claims that Bubbl utilizes contextual and relational data to deliver personalized and targeted content. Analyzing user behavior and preferences can help understand their needs and interests. The vendor suggests that gaining insights into user interactions can optimize marketing strategies and improve user engagement and retention.


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Bubbl

70% of marketers say Marketing Automation software is critical to their goals. Find the right tool for you.

The Buyer's Guide to Marketing Automation

Marketing Automation is a subset of Enterprise Marketing Management. Marketing automation software nurtures leads with relevant content, and then routes prospects to a sales rep at the optimal point in the buying process. Key functionality includes:

- Automated marketing campaigns & click tracking
- Email, landing pages and online registration pages
- Lead scoring, lead nurturing & lead management
- Analytics and reporting

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

Lead nurturing automation

Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.

Lead scoring and grading

Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.

Data quality management

The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.

Automated sales alerts and tasks

The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.

Lead segmentation and distribution

Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

Calendaring

The software helps users maintain a calendar of all marketing activities.

Event/webinar marketing

Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

Social sharing and campaigns

Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.

Social profile integration

The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.

Role-based workflow & approvals

Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

Customizability

Users can customize their instance with features like custom fields and custom objects.

Integration with Salesforce.com

The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with Microsoft Dynamics CRM

The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with SugarCRM

The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Third-party software integrations

Integration functionality with third-party or in-house systems.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

Bubbl

Overview

What is Bubbl?