Butter Payments

Butter fights involuntary churn for direct-to-consumer and SaaS subscription brands by recovering failed payments and subscribers, with the goal of delivering 5%+ ARR growth.

Butter builds and deploys custom machine learning algorithms that analyze each individual failed payment, enabling their technology to determine the optimal approach and timing for retrying the transaction.

By intelligently tackling failed payments and improving payment health leads to:

• Reduced Churn Rates - Reducing customers lost to failed payments decreases churn – and the impacts compound over time.
• Increased LTV:CAC Ratio - With fewer customers churning due to failed payments, overall LTV improves.
• Increased Top-line ARR - More revenue recovered from failed payments leads to more revenue.

Butter states their clients include Fabletics, The Athletic, Dialpad, Dr. Squatch, Athena Club, Savage X Fenty, Found, Wyze Labs, airSlate, Tonal, JustFab, Hairstory, Eucalyptus, UrbanSitter, Simple, Bloom, Perlego, MuseScore, KitUp, and Speechify.