Name: BuyerPath
Rating: 7 (2 reviews)
Author: Adlucent

Help Desk

Web and Video Conferencing

Customer Support

Help Authoring

Product Lifecycle Management (PLM)

Development

Business Intelligence (BI)

Collaboration

Digital Rights Management (DRM)

IP PBX

Visual Collaboration

Enterprise

Accounting

FinTech

Financial Close

Trust Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Corporate Wellness

Employee Scheduling

HR Management

Payroll

Talent Intelligence

Talent Management

Vendor Management Systems (VMS)

Workforce Analytics

Workforce Management

Human Resources

Application Lifecycle Management (ALM)

Archiving

Bug Bounty

Build Automation

Cloud Storage

Code Review

Composable Infrastructure

Data Center Outsourcing (Europe)

Email Encryption

Fraud Detection

Hadoop-Related

Integration Platform as a Service (iPaaS)

Low-Code Development

Network Diagnostics

Network Performance Monitoring

Process Mining

Security Validation

Storage Management

Web Access Management

Web Scraping

Zero Trust Security Solutions

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Blogging

Content Management

Customer Journey Analytics

Email Marketing

Marketing Automation

Mobile Analytics

Public Relations (PR)

Sales and Marketing Automation

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Job Site Management

Project Management

Professional Services

Conversation Intelligence

Customer Relationship Management (CRM)

Sales

Microsegmentation

User and Entity Behavior Analytics (UEBA)

Security

Chiropractic

ID Card

Insurance Underwriting and Rating

Legal Case Management

Moving Software

Nonprofit CRM

Real Estate Property Management

Spreadsheet

Travel Agency

Vertical-Specific

medium

large

Sizmek Ad Suite, now from Amazon Advertising (acquired December 2019) is a global, multichannel ad server used to create, distribute, customize, measure, and optimize campaigns across a variety of screens. It offers multiple options for creative authoring, streamlined campaign management tools, advanced dynamic creative optimization capabilities, and Media Rating Council-accredited measurement.

Sizmek Ad Suite

Ad Network Integration

Ad Campaigns

Ad Reporting & Analytics

Data Transfer

DSP integration

Ad campaign creation

Ad deployment

Display advertising

Ad display and retargeting segmentation

Sequence targeting

Ad dashboards

Ad performance reports

Ad conversion tracking

Ad attribution reporting

Cross-channel ad management

Ad forecasting and optimization

Amazon AWS

Google Ads

Likelihood to Recommend

Likelihood to Renew

Performance

Usability

Support Rating

Online Training

Vendor pre-sale

Vendor post-sale

Google

Microsoft Advertising

Implementation Rating

Ad Auctions

Contextual advertising

Social advertising

Ad bidding

Microsoft

WordStream Advisor

WordStream

Acquisio

Newfold Digital (Endurance + Web.com)

Adzooma

iSpionage

ispionage, inc.

Agilebid

Ideagility

Lengow

Optmyzr

BuyerPath is a search advertising platform with features such as retail product ads, product feed management and feed optimization, and bid parting for each product ad.

small

Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.

Lite

Standard

Lead Gen & CRM

Premium

Constant Contact

Email & Online Marketing

Reporting & Analytics

Pre-Send Testing

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Dashboards

Standard reports

Custom reports

Triggered drip sequences

URL Validation

Link Tracking

Image Validation

Inbox Display

Email Accessibility Tools

Spelling and Grammar Check

Spam Testing

Email Previews

Kenshoo

Skai

Adquant Kenshoo Kenshoo Infinity Suite Kenshoo Search Kenshoo Social Skai

BuyerPath

Search engine marketing (SEM) encompasses marketing efforts to improve a website's placement in search engine results. This may be accomplished in two general ways: via improvements in a website's content and structure to improve relevance, searchability, and popularity (this is search engine optimization, or SEO), or via paid digital advertising (usually pay-per-click, or PPC) to vault ahead of competition in search results.

SEM platforms help marketers launch and run successful search engine PPC advertisement campaigns at a set budget, and at least include features that in some way facilitate running a paid advertising campaign, including intelligent bidding recommendations and/or automation of bidding and ad copy generation, and plenty of analytics for reviewing past campaigns and forecasting optimal new ones.

Some SEM tools and platforms emphasize competitive analysis, so advertisers can see what competitors in the same ad space are doing and how you or your agency's clients stack up against them, and protect the brand against (often unlawful) use of one's name by competitors seeking to ride a better known brand's coattails, as well as identify gaps or missed opportunities to increase visibility in searches.

Search Engine Marketing (SEM)

Adlucent

Allows users to bid for ad space for search results based on specific keywords.

Keyword search

Research and planning tools allow users to find the best keywords for their ads.

Automated bidding based on budget parameters and the click or conversion likelihood of an ad.

Features related to creating and deploying ad campaigns.

Allows users to programmatically create ads and build new campaigns within the tool.

Allows users to quickly and easily deploy new ad campaigns from within the tool.

Supports banner and rich media display ads, including video, audio, mobile, etc.

Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.

Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

Advertising that relates to the content on a given web page. Sequence targeting allows ads to be shown to individual viewers in a particular order across different websites, enabling greater control over brand messaging.

Advertising on social media platforms like Facebook, LinkedIn, etc.

Ad management

The ability to manage ad campaigns across multiple channels through a centralized control panel or dashboard.

Features related to reporting on and analyzing advertisements.

Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.

Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)

Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.

Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.

Ad forecasting models predict campaign performance to assist with optimization.

Reviews

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

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BuyerPath

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Comparisons

Compare with

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