Name: Campaygn
Author: Ykone

Help Desk

Web and Video Conferencing

Customer Support

Interactive Application Security Testing (IAST)

Development

Audit

Board Management

Business Intelligence (BI)

Collaboration

Enterprise Legal Management

Transportation & Logistics

Enterprise

Accounting

Anti-Money Laundering (AML)

Subscription Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Recognition

HR Management

Payroll

Succession Planning

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

3D Printers

Application Delivery Controllers (ADC)

Bot Mitigation

Cloud Storage

Computerized Maintenance Management Systems (CMMS)

Data Mapping

Data Pipeline

Desktop Management

Desktop Outsourcing

Extended Detection and Response (XDR)

Fraud Detection

Hosted Virtual Desktop

IT Operations Analytics

Infrastructure-as-Code (IaC)

Integration Platform as a Service (iPaaS)

Internet of Things (IoT)

Interoperability

Network Performance Monitoring

Relational Database Management Systems

Smart Contracts

Tape Storage

Vulnerability Management

Workload Automation

Information Technology

A/B Testing

AI Writing Assistant Software

Ad Serving & Retargeting

Affiliate

All-in-One Marketing

Contact Management

Content Management

Contest Management

Digital Asset Management

Email Marketing

Gamification

Marketing Automation

Search Engine Marketing (SEM)

Social Media Management

Survey & Forms Building

Video Collaboration

Web Analytics

Marketing

Project Management

Transcription

Professional Services

Customer Relationship Management (CRM)

Intelligent Virtual Assistant

Multichannel Retail

Presales

Sales

Certificate Lifecycle Management

Database Security

GDPR Compliance

Security

Construction Accounting

Hotel Management

Loan Servicing

Vertical-Specific

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Campaygn, developed by Ykone Group, is an influencer marketing platform aimed at optimizing and scaling global lifestyle brands' influencer marketing programs and businesses. According to the vendor, this software solution caters to Marketing Managers, Social Media Managers, Brand Managers, Communication Directors, and Digital Communication Managers across various industries. It offers a range of features to effectively identify, vet, manage, measure, and rank influencers for successful campaigns.

## Key Features

**Identify Influencers**: According to the vendor, Campaygn provides access to a database of 36 million curated profiles on Instagram, YouTube, and TikTok, which are refreshed daily. This feature helps users find the most suitable influencers for partnerships.

**Powerful Search Engine**: The platform offers a robust search engine with over 20 criteria to target the desired audience. Users can filter influencers based on location, gender, topics, metrics, and audience stats, allowing for precise targeting.

**Assess Influencers**: Campaygn allows users to evaluate influencers based on key insights and KPIs such as engagement rate, media value, best content, top topics, and past brand collaborations. This feature helps users make informed decisions about which influencers to invest in.

**Evaluate Audience Quality**: According to the vendor, users can understand the quality of an influencer's audience by examining their composition in terms of gender, age, location, and interests. The platform also provides a fake followers ratio and evaluates the deduplicated reach of the influencer list.

**Manage Custom Influencer Lists**: Users can create, organize, and share custom influencer lists directly on the platform. The platform also allows for the export of lists in various formats such as ppt, pdf, and excel, eliminating the need for manual data entry.

**Forecast ROI of Influencer Campaigns**: According to the vendor, Campaygn offers the ability to forecast the potential return on investment (ROI) of influencer campaigns. Users can adjust influencer selection based on forecasted performance to determine the value of an influencer's asking price.

**Monitor Campaign Content**: The platform enables users to track all influencer campaign content and monitor its performance against forecasted metrics. The follower gain analysis feature provides insights into how many new followers influencers bring to the account.

**Generate Automatic Reports**: Campaygn allows users to quickly generate automatic reports and create custom reports in minutes. This feature saves time in producing campaign reports, facilitating efficient analysis and decision-making.

**Instantly Rank Your Brand**: The platform provides dynamic leaderboards that allow users to instantly rank their brand against competitors. This feature offers valuable insights into brand performance and competitor influencer strategies.

**Access Competitive Insights**: According to the vendor, users can analyze competitors' influencer strategies by identifying which influencers they are working with and understanding the type of content that performs best for them. This feature helps users stay ahead of the competition and refine their own influencer marketing approach.

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Influencer marketing software and tools attempt to help you locate and connect your brand to an influencer's (already avidly followed and trusted) publications in some fashion. In short, an "influencer, is a content publisher with a respectable following online or through social media.

Influencer Marketing

Ykone

Brand Monitoring

Monitors brand references and mentions across multiple channels.

Social media integrations

Allow users to access their social media channels from the platform to create and monitor posts.

Online monitoring

Ability to monitor online media outlets for references to your brand or products.

Social media monitoring

Ability to monitor social media platforms such as Facebook, Twitter, and Instagram for mentions of your product or brand.

Influencer Management

Refers to the management of partnerships with influencers from the identification phase to campaign planning and performance tracking.

Influencer search

Influencer tracking

Tracks influencer activities including posts, stories, and publications.

Report generation

Generation of reports on influencer performance.

Campaign planning

Enables content strategy planning with influencers across the web and social media.

Cross-Channel Brand Content

Discovery, benchmarking, monitoring, and tracking of brand content across multiple channels.

Content search

Ability to search content online for references to brand or product names.

Content alerts

Notifications that are sent to the user if their brand or product gets mentioned or backlinked.

Content analysis

Tracks brand content to identify top performers on your channels in terms of metrics such as page views, and redirecting visitors to your company's site.

Competitor analysis

Tracks competitor performance in comparison to your brand.

Historical data

Ability to monitor content performance and rankings over time.

Mobile Capabilities

Support for mobile devices like smartphones and tablets.

Responsive Design for Web Access

Web design aimed at producing easy-to-read sites across a range of different devices.

Mobile Application

Dashboard / Report / Visualization Interactivity on Mobile

In-app dashboard reports and data visualization.

Mobile App Analytics

Analytics based on real-time user mobile access.

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Influencer Marketing Software

Campaygn

Overview

What is Campaygn?