Name: Captiv8
Rating: 4 (1 reviews)
Author: Captiv8

Help Desk

Web and Video Conferencing

Customer Support

Bug  Tracking

WebOps

Development

Business Intelligence (BI)

Collaboration

Visual Collaboration

VoIP

Enterprise

Accounting

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

On-Demand Payment

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

3D Printers

API Management

App Development

Browser

Cloud Storage

Component Content Management

Data Observability

Enterprise Architecture Management

Fraud Detection

Hosted Virtual Desktop

Hyper-Converged Infrastructure

Integration Platform as a Service (iPaaS)

Internet of Things (IoT)

Interoperability

MLOps

Network Access Control (NAC)

Network Performance Monitoring

Remote Support

Requirements Management

Security Awareness Training

Session Border Controllers

Voice Recognition

Web Application Firewalls

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Business Card Scanning

Content Management

Content Marketing

Digital Signage

Direct Mail Automation

Email Management

Email Marketing

Event Registration

Marketing Automation

Marketing Resource Management

Online Reputation Management

Search Marketing Intelligence

Social Media Management

Social Media Publishing

Survey & Forms Building

Web Analytics

Marketing

AI Meeting Assistants

Business Caller ID

Professional Services Automation

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales Intelligence

Sales

Data Loss Prevention

Insider Risk Management

Security

Commercial Drone

Construction Accounting

HIPAA Compliance

Multiple Listing Service (MLS)

Smart Cities

Utilities

Vertical-Specific

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### Campaign Management and Execution
Users consistently praise Captiv8 for its robust campaign management and execution capabilities. They highlight how the platform simplifies the entire process, from ideation to execution, making it easy to run influencer campaigns smoothly. Captiv8's ability to streamline campaign management from start to finish is a standout feature, with users noting the platform's effectiveness in guiding them through the complexities of influencer marketing campaigns. The platform's user-friendly interface and comprehensive tools for managing campaigns have garnered positive feedback, with users expressing satisfaction with the support provided by Captiv8's team throughout the campaign execution process.

### Content Creation and Approvals
Reviewers consistently praise Captiv8's content creation and approvals capabilities. Users appreciate the streamlined process for influencer content review and approvals, noting the ease of collaborating with creators and managing content within the platform. While some express a desire for more streamlined influencer content approvals, overall, users find that Captiv8's tools effectively support the creation and approval of diverse and engaging content for their campaigns.

### Audience Targeting and Engagement
Users consistently praise Captiv8 for its robust audience targeting and engagement capabilities. The platform's ability to provide detailed insights into influencer demographics and follower data has been a game-changer for many users. Reviewers appreciate how Captiv8 enables them to identify influencers who resonate with their target audience on a granular level, down to specific locations and demographics. The platform's user-friendly interface and comprehensive search filters make it easy for users to find the right influencers that align with their brand's target audience. Additionally, users value Captiv8's in-depth data on influencer audiences, allowing them to make informed decisions when selecting creators to collaborate with.

### Performance Metrics and Reporting
Users consistently highlight Captiv8's real-time reporting as a valuable tool for tracking campaign performance and making data-driven decisions. While some users find the metrics in the reporting dashboard a bit unclear, the majority appreciate the insights provided and the ease of making quick, informed decisions based on the performance data. The ability to access comprehensive performance metrics in one centralized location is seen as a significant advantage, allowing for efficient optimization of content and influencer marketing strategies. Despite some minor navigation challenges, users generally find Captiv8's reporting features to be instrumental in enhancing their understanding of campaign performance and audience engagement.

### Strategic Marketing Insights
Users generally appreciate Captiv8's ability to track ROI and provide valuable insights for influencer campaigns. The platform's strategic marketing insights capabilities seem to be a strong point, with users highlighting the ease of accessing creator engagement rates, audience metrics, and demographic data. While some users mention minor glitches in the platform and express a desire for additional features like TikTok metrics, overall, Captiv8's strategic marketing insights are seen as a valuable asset in guiding influencer strategy and decision-making processes.

### Industry Trends and Best Practices
Reviewers consistently praise Captiv8's industry knowledge and trend analysis capabilities. Users highlight the platform's ability to stay ahead of industry needs and provide valuable insights into emerging trends. The consensus among reviewers is that Captiv8 excels in offering best practices for influencer marketing campaigns, enabling users to make informed decisions and optimize their strategies effectively. Captiv8's dedication to industry trends and best practices is a key factor in its positive reputation among users.

### Influencer Discovery and Search
Users generally praise Captiv8's influencer discovery and search capabilities. The platform's search filters and discovery tool have been highlighted as efficient and user-friendly, allowing users to easily identify influencers who align with their target markets and brand objectives. Despite some minor issues with outdated stats for certain influencers, users appreciate the platform's continuous improvement efforts and the quality of influencers available for collaboration. Captiv8's ability to provide detailed insights into creator profiles and audience demographics has been particularly valuable for users in various industries, enabling them to make informed decisions when selecting influencers for their campaigns. Additionally, the platform's global post search feature has been commended for its usefulness in monitoring industry trends and competitor strategies.

### Influencer Vetting and Authentication
Users have expressed overall satisfaction with Captiv8's influencer vetting and authentication process, highlighting its efficiency in sourcing and evaluating influencers for campaigns. The platform's streamlined approach to vetting talent, identifying niche influencers, and providing access to audience analytics has been well-received. While some users have encountered minor glitches with talent profiles and authentication setup, the majority appreciate the platform's user-friendly interface and detailed insights for campaign management. Captiv8's ability to simplify the vetting and authentication process has been a valuable asset for users handling multiple influencer campaigns simultaneously.

### Influencer-Brand Partnerships
User sentiment regarding Captiv8's influencer-brand partnerships is predominantly positive, with reviewers consistently praising the platform for its strong relationships with influencers. Users appreciate the ease of communication and the tailored approach to meeting their specific needs when partnering with influencers. Captiv8's ability to provide valuable insights into influencer demographics and facilitate successful collaborations has been a key highlight for users. Additionally, the platform's dedication to ensuring compliance and transparency in influencer campaigns has been well-received by users, contributing to a positive overall experience with influencer-brand partnerships on Captiv8.

### Platform Usability and Features
Users consistently highlight Captiv8's platform usability and features as key strengths of the platform. The general sentiment is that the platform is user-friendly, intuitive, and offers a wide range of features that cater to the needs of marketing teams. Reviewers appreciate the ease of use in discovering influencers, managing campaigns, and tracking performance through customized reporting tools. While some users mention minor areas for improvement, such as the need for more in-depth data on emerging platforms like TikTok, overall, the consensus is that Captiv8's platform usability and features contribute significantly to a streamlined and efficient influencer marketing process.

### Managed Services and Support
Users consistently praise Captiv8's support team and managed services capabilities. The feedback highlights the team's responsiveness, availability, and willingness to assist with onboarding and troubleshooting. Clients appreciate the personalized services tailored to their unique needs, making the platform user-friendly and efficient. While some users mention minor areas for improvement such as additional training during onboarding, overall, the support team's quick responses and helpful nature are highly valued by users.

### Social Media Integration
Users consistently praise Captiv8's social media capabilities, highlighting its effectiveness in streamlining influencer marketing strategies and enhancing brand visibility across various social platforms. The platform's robust social listening and data analytics tools are commended for providing valuable insights into consumer conversations and product buzz. Despite some minor glitches in talent profiles and challenges with certain social platforms like Twitch, users overall find Captiv8's social media integration to be a valuable asset in their marketing endeavors.

### Payment and Contract Management
Users generally praise Captiv8's streamlined payment and contract management features. While some reviewers have highlighted minor issues with the payment setup process for influencers, overall, users appreciate the efficiency and organization that Captiv8 brings to managing payments and contracts with influencers. The platform's ability to simplify the payment process, automate payments, and centralize contract management has been commended for saving time and reducing administrative burdens. Despite occasional challenges reported, users find that Captiv8's payment and contract management capabilities contribute positively to their influencer marketing workflows.

Customizable and easy-to-use reporting capabilities: Many users have praised the platform's reporting capabilities, stating that they are customizable and easy to use. This feature allows users to easily share data on talent and adjust privacy settings according to their needs.

Helpful customer success team: Several reviewers have mentioned that the platform's customer success team is super helpful throughout their experience. Users appreciate the support provided by the team in navigating the platform and resolving any issues or queries they may have.

Streamlined approval flows: The platform's approval flows have been highlighted as a major advantage by many users. These flows make managing lists of talent and capturing campaign elements easier and more seamless, streamlining the overall workflow for influencer marketing initiatives.

Users have made several recommendations for Captiv8 based on their experiences with the platform. Firstly, users suggest utilizing the customer support services provided by Captiv8 for faster acclimation to the product. Secondly, users recommend using Captiv8's payment tool for efficiency. Lastly, users advise signing up for all the platforms and testing them out, with one user specifically stating that Captiv8 is the best option among them. These recommendations highlight key areas where users have found value in using Captiv8 for influencer campaigns.

Captiv8 is an influencer marketing platform provided by Captiv8, Inc. According to the vendor, the product offers a range of tools and services to assist brands and agencies in identifying, connecting with, and collaborating with influencers to create and distribute branded content. The platform is designed to cater to businesses of various sizes, including marketing and advertising agencies, brand managers, social media managers, public relations professionals, and e-commerce companies.

## Key Features

**Influencer Search and Discovery**: Captiv8 provides an influencer search and discovery tool that allows users to find influencers based on specific criteria such as demographics, interests, engagement rates, and audience size, according to the vendor.

**Audience Analytics**: Captiv8 offers detailed audience analytics, providing insights into an influencer's audience demographics, interests, and engagement patterns. Users can access data such as age, gender, location, and interests of an influencer's followers to determine if they align with their target audience, according to the vendor.

**Campaign Management**: Captiv8 provides a campaign management tool that allows users to plan, execute, and track influencer marketing campaigns. Users can create and manage campaign briefs, set campaign goals and objectives, and define key performance indicators (KPIs), according to the vendor.

**Content Creation and Distribution**: Captiv8 enables users to collaborate with influencers on content creation, including sponsored posts, videos, and stories. The platform offers tools for content ideation, creation, and editing, as well as content scheduling and publishing, according to the vendor.

**Performance Analytics and Reporting**: Captiv8 provides comprehensive performance analytics and reporting features to track the success of influencer marketing campaigns. Users can access real-time data on key metrics such as reach, impressions, engagement, conversions, and ROI, according to the vendor.

**Influencer Relationship Management**: Captiv8 offers features to manage relationships with influencers, including contact management, contract negotiation, and payment processing. Users can track communication history, manage contracts and agreements, and streamline the payment process, according to the vendor.

**Advanced Search Capabilities**: Captiv8 offers advanced search capabilities, including keyword search, location targeting, and audience analysis. These features allow users to find the most relevant influencers for their brand or campaign, according to the vendor.

**Content Ideation and Editing**: Captiv8 provides tools for content ideation and editing, allowing users to collaborate with influencers on creating engaging and high-quality content, according to the vendor.

**Communication and Collaboration**: Captiv8 offers features for communication and collaboration with influencers, including messaging, content approvals, and performance tracking. These tools facilitate seamless collaboration and ensure efficient communication between brands and influencers, according to the vendor.

**Customizable Reports and Dashboards**: Captiv8 offers customizable reports and dashboards that provide insights into campaign performance and help optimize future campaigns. Users can tailor the reports to their specific needs and easily track the success of their influencer marketing efforts, according to the vendor.

Captiv8 has revolutionized the search for influencers, providing users with a more in-depth and effective way to identify and engage with relevant creators. According to users, the platform's influencer network has been instrumental in organizing creators and benefiting the brands they work with. With Captiv8, users can save valuable time on vetting, scaling payments, and tracking influencers for their campaigns. The software's comprehensive reporting capabilities also enable users to easily pull detailed reports, fostering cohesive brand collaborations and social purpose campaigns. Whether it's for smaller teams or larger campaigns, Captiv8 simplifies the management of influencer campaigns and even offers managed services for those who need extra support. This software effectively meets marketing needs by leveraging online influencers to build awareness and consideration in a competitive market. By streamlining the process from identification to execution, Captiv8 ensures that responsible messaging reaches the masses while providing valuable insights through its reporting feature. The exact matching capabilities have impressed users during demos and proved to be valuable for campaign preparation. Additionally, Captiv8 addresses the challenge of campaign transparency and optimization through real-time and in-depth analytics provided by its reporting tool. Users have found that the software aids in finding brand-safe creators, freeing up teams' time to focus on strategy rather than manually checking multiple creators across platforms. With its custom reporting system, Captiv8 provides visibility into the success of ad campaigns, allowing users to understand influencer demographics at a granular level and better customize programs. Overall, Captiv8 serves as a comprehensive tool for all social media needs, ensuring organization and compliance while delivering simplicity and user-friendliness.

BuzzSumo is an influencer marketing platform focused on influencer location, author reports, content analysis for locating trends, and domain comparisons, useful for competitor analysis. The analysis engine is intentioned to track and optimize content marketing efforts.

BuzzSumo was acquired by Brandwatch, which is now a Cision company (acquired February 2021).

Content Creation

PR & Comms

Suite

BuzzSumo

Audiense is a social marketing platform focused on Twitter analytics. The company and product was formerly called SocialBro, and rebranded in 2015. Capabilities include social listening, social marketing, and Twitter advertising.

Audience Insights

Twitter Marketing (formerly Socialbro)

Audiense

Captiv8

Influencer marketing software and tools attempt to help you locate and connect your brand to an influencer's (already avidly followed and trusted) publications in some fashion. In short, an "influencer, is a content publisher with a respectable following online or through social media.

Influencer Marketing

Brand Monitoring

Monitors brand references and mentions across multiple channels.

Social media integrations

Allow users to access their social media channels from the platform to create and monitor posts.

Online monitoring

Ability to monitor online media outlets for references to your brand or products.

Social media monitoring

Ability to monitor social media platforms such as Facebook, Twitter, and Instagram for mentions of your product or brand.

Influencer Management

Refers to the management of partnerships with influencers from the identification phase to campaign planning and performance tracking.

Influencer search

Influencer tracking

Tracks influencer activities including posts, stories, and publications.

Report generation

Generation of reports on influencer performance.

Campaign planning

Enables content strategy planning with influencers across the web and social media.

Cross-Channel Brand Content

Discovery, benchmarking, monitoring, and tracking of brand content across multiple channels.

Content search

Ability to search content online for references to brand or product names.

Content alerts

Notifications that are sent to the user if their brand or product gets mentioned or backlinked.

Content analysis

Tracks brand content to identify top performers on your channels in terms of metrics such as page views, and redirecting visitors to your company's site.

Competitor analysis

Tracks competitor performance in comparison to your brand.

Historical data

Ability to monitor content performance and rankings over time.

Mobile Capabilities

Support for mobile devices like smartphones and tablets.

Responsive Design for Web Access

Web design aimed at producing easy-to-read sites across a range of different devices.

Mobile Application

Dashboard / Report / Visualization Interactivity on Mobile

In-app dashboard reports and data visualization.

Mobile App Analytics

Analytics based on real-time user mobile access.

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Captiv8

Overview

What is Captiv8?