Name: Categora
Author: Cosmobile

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Categora is a Product Information Management (PIM) software developed by Cosmobile. According to the vendor, Categora helps companies of all sizes centralize and manage their product information in one place. With Categora, businesses can organize, enrich, and distribute product data across various channels, such as websites, catalogs, and e-commerce platforms. This solution is widely used by professionals in marketing, sales, e-commerce management, data governance, manufacturing, and other industries including retailers, e-commerce businesses, distributors, and marketing and advertising agencies.

## Key Features

**DAM: Digital Asset Management**: Categora provides a Digital Asset Management (DAM) feature that allows users to centralize, classify, and organize digital files, such as images, videos, and documents. According to the vendor, the DAM feature helps protect the digital archive, reduce production costs, optimize content, and streamline workflow.

**PIM: Product Information Management**: Categora is a Product Information Management (PIM) software that enables users to manage product-related information in one tool. According to the vendor, the PIM feature helps users improve productivity, ensure data accuracy and consistency, and make better business decisions.

**Automatic Pagination**: Categora offers an Automatic Pagination feature that automates the process of creating catalogs, price lists, brochures, and technical sheets. The vendor claims that the Automatic Pagination feature helps users save time, reduce costs, eliminate errors, and simplify complex tasks.

**Integration with ERP**: Categora seamlessly integrates with major ERP systems, allowing users to synchronize product information, codes, and prices with their ERP software. According to the vendor, users can easily manage and distribute product data from their ERP system using Categora.

**Mobile and Web Access**: Categora is a web application that allows users to access and manage their data from any device with internet access. The mobile and web access feature provides flexibility and convenience, enabling users to work on the go and collaborate with team members.

**Automated Catalog Generation**: Categora offers automated catalog generation for businesses, allowing them to create catalogs with thousands of products. This feature is particularly useful for businesses with large product catalogs.

**Multichannel Marketing Platform**: Categora provides a multichannel marketing platform, allowing businesses to maintain a consistent commercial proposition across multiple communication channels. According to the vendor, the platform serves as both a digital catalog and a B2B e-commerce portal, providing a unified solution for marketing and sales.

**Centralized Product Data Management**: Categora serves as a centralized system for managing and categorizing product data. It allows businesses to consolidate all product information in one place, ensuring that the data is always up-to-date.

**Cost and Time Savings**: According to the vendor, Categora's automated layout feature helps businesses save money by reducing the costs associated with manual catalog layout. The vendor claims that businesses can experience a 60% reduction in the time required for catalog generation. By automating the process and centralizing data, Categora aims to streamline operations and optimize resource allocation.

**Integrated Data Management**: Categora integrates with other systems, such as websites, e-commerce platforms, and ERP systems, allowing for seamless data management. According to the vendor, this integration ensures that all data, including product information, prices, promotions, etc., is consistently updated across different platforms. Businesses can benefit from simplified data management, increased visibility, and personalized online catalogs for their customers.

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Digital Asset Management Software enables users to store, share, and control access to digital assets such as images and documents. Some products also enable image manipulation.

Cosmobile

DAM Features

Features commonly found in dedicated Digital Asset Management (DAM) Software.

Uploading assets

Ingestion of digital assets into a DAM platform can typically be made individually or in bulk and can occur through a native browser interface. Drag-and-drop features can streamline file ingestion.

Downloading assets

Downloads allow for role-based file conversions into multiple formats. Download settings can be configured to ensure compliance with licenses and copyrights. Assets may also be embedded into design files (like Adobe) for auto-updating other assets when versioning occurs.

Asset storage

Centralized storage capacity and accessibility for centralized storage of marketing and brand assets. These can be anything from documents, audio files, videos, images, creative files (Adobe, etc.), etc. Outdated assets can be archived.

Asset sharing

The ability to share and distribute assets with internal or external partners using sharing links attached to emails and messages, as well as portals. Data and assets can also be syndicated to third parties. Some DAMs enable asset publishing directly to end-user sites for more efficient distribution.

Asset search

Provides users with access to content and branded assets through filters and predictive keyword searches. Search filters may include file formats, date ranges, and metadata values. Advanced metadata and custom field options allow for assets to include unlimited details that allow for rich search parameters.

Tagging system

The ability to label assets with keywords makes them easier to find. Tagging can be automated and may offer bulk tagging capabilities.

Content editing

Templates and text editors facilitate the creation and publication of branded copy as well as asset cropping and modification. Version tracking should also be available for assets with duplicate names, along with their usage history. Some DAMs offer integration with editing tools so that high-fidelity edits can be made outside the DAM and automatically synced back as a new or updated version.

Embed codes

Blocks of HTML code that facilitate the inclusion of videos from third-party sources on websites.

Metadata

Descriptive information about data that can be indexed to assets to facilitate discovery and automation. This also allows asset use cases to be identified.

Collections

Enables users to create and share customizable asset collections with internal or external partners.

User access

Time or role-based access to stored and downloadable assets. This helps ensure that content is both up to date and accessible to only authorized individuals or groups for a predetermined amount of time.

DAM Integrations

Key integrations for Digital Asset Management can include out-of-box software integrations with CMS, CRM, PIM, Marketing Automation, etc.

DAM API

APIs act as an interface between apps and enable the creation of customized integrations that connect DAM platforms to other software. Digital assets can also be accessed and managed through other tools in a user's tech stack.

Workflow automations

Collaborative workflow with role-based permissions as well as tracking and monitoring of asset usage, requests, and assignments.

Related asset discovery

Automated ranking capabilities driven by metadata enable the quick discovery of assets related to those being visualized by users. The different assets that users have assigned to a particular product may also be displayed, facilitating connections between assets and products.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Data exportability

Data can be exported via a CSV or Excel file for further reporting and analysis outside of the tool.

Content analytics

Allow users to track digital asset usage and user engagement metrics across multiple channels.

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