Name: Certis DSP
Price: 100 USD
Author: Certis Media

Help Desk

Kiosk

Web and Video Conferencing

Customer Support

Agile Development

Image Recognition

Service Mesh

Development

Alumni Management

School Management

Education

Board Management

Business Intelligence (BI)

Collaboration

Digital Rights Management (DRM)

Enhanced 911 (E911)

Enterprise

Accounting

Invoicing

Nonprofit Accounting

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

HR Service Delivery

Payroll

Talent Intelligence

Talent Management

Vendor Management Systems (VMS)

Workforce Analytics

Workforce Management

Human Resources

Application Lifecycle Management (ALM)

Cloud Cost Management

Cloud Storage

Database Performance Monitoring

Email Verification

Fraud Detection

IP Address Management (IPAM)

IT Asset Disposal

Integration Platform as a Service (iPaaS)

License Management

Low-Code Development

Managed IT Service

Master Data Management (MDM)

Network Diagnostics

Network Performance Monitoring

Network Simulation

NoSQL Databases

Rack Servers

Tape Storage

Wireless LAN

Workload Automation

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Blogging

Content Management

Digital Rewards

Email Marketing

Marketing Automation

Online Proofing

Screen and Video Capture

Social Media Management

Survey & Forms Building

Video Editing

Web Analytics

Website Builder

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales Consulting

Sales

API Security

File Integrity Monitoring

Security Orchestration, Automation and Response (SOAR)

Security

Animation

Construction Management

Debt Collection

ID Card

Last Mile Delivery

Municipal

Vertical-Specific

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Certis DSP is a versatile and powerful Demand Side Platform (DSP) and Data Management Platform (DMP) designed for programmatic advertising traffic on mobile and desktop platforms. According to the vendor, it offers a wide range of solutions and targeting options to help businesses of various sizes reach their desired audiences and potentially achieve maximum return on investment (ROI). This platform is aimed at marketing professionals, advertising agencies, media buying agencies, digital marketers, and e-commerce companies seeking to optimize their advertising campaigns and drive business growth.

## Key Features

**Demand Side Platform (DSP)**: According to the vendor, Certis DSP is a robust DSP that offers a variety of targeting options and campaign generation settings, supporting various pricing models for increased flexibility.

**Brand Safety**: Certis DSP provides brand safety features to protect brands from being served on publishers with undesired content. It offers built-in whitelists and blacklists, which the vendor claims ensure ads are served on high-quality and brand-safe environments.

**Global Reach**: The vendor states that Certis DSP allows advertisers to potentially reach audiences worldwide, as the platform handles up to 100 billion ad requests per day, providing extensive reach and scalability for global advertising campaigns.

**Whitelabel DSP**: Certis DSP offers a whitelabel solution, enabling users to manage their own DSP with their own branding and customized experience for their clients, as per the vendor's claims.

**Data Management Platform (DMP)**: According to the vendor, Certis DSP includes a DMP that enables users to create, manage, and analyze first-party audience data. It also leverages third-party data partners for advanced targeting capabilities.

**Performance Campaigns**: Certis DSP offers performance campaign capabilities, combining AI algorithms and human intelligence to optimize campaigns based on specific objectives and potentially achieve desired CPA goals, according to the vendor.

**Targeting Options**: Certis DSP offers a comprehensive range of targeting options, including location targeting, connection type targeting, frequency capping, retargeting, and more, potentially ensuring precise audience targeting, as claimed by the vendor.

**Supported Creative Formats**: According to the vendor, Certis DSP supports a wide range of creative formats, including display ads, video ads, native ads, and more, potentially ensuring compatibility and impactful advertising experiences.

Basic

Subscription

Zedo

Platform Base Package

Springbot

Certis DSP

Ad serving describes the technology and service that places advertisements on web sites.

Certis Media

Ad Campaigns

Features related to creating and deploying ad campaigns.

Ad campaign creation

Allows users to programmatically create ads and build new campaigns within the tool.

Ad deployment

Allows users to quickly and easily deploy new ad campaigns from within the tool.

Display advertising

Supports banner and rich media display ads, including video, audio, mobile, etc.

Ad display and retargeting segmentation

Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.

Sequence targeting

Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

Data Transfer

Transfer of data to ad exchanges to match third-party to segments.

DSP integration

Integration with DSP platforms for ad buying

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

Ad dashboards

Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.

Ad performance reports

Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)

Ad conversion tracking

Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.

Ad attribution reporting

Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.

Cross-channel ad management

Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.

Ad forecasting and optimization

Ad forecasting models predict campaign performance to assist with optimization.

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Certis DSP

Overview

What is Certis DSP?