ChangeAgain.Me

ChangeAgain.me is an A/B testing tool for websites. It integrates with Google Analytics, which allows users to look through ChangeAgain.me's statistics within the Google Analytics interface they already know. It does not require programming skills; the visual editor allows users to change visual elements of their website and track the affect changes have on conversions. The vendor says that ChangeAgain.me can help eCommerce vendors increase revenue by improving the visual effectiveness of their website to boost sales conversion rates. 

ChangeAgain.me conducted customer development interviews, in order to understand end-user's pain points with A/B testing. They commonly heard: A/B testing is a slow process that requires coding skills; A/B testing requires deep data analysis; A/B testing tools don't integrate with Google Analytics. Based on this feedback, the vendor designed ChangeAgain.me to be easy to use. Everything is done visually, and even a marketer without any knowledge of how to change the code can transform the website in minutes.  The complete integration with Google Analytics users to track the results without any additional analytic services.