Competitive analysis
The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.
Cat avg: 10
Charm
5 Reviews and Ratings
Top Performing Features
Contact information
Information about individual contacts is available and high quality.
Cat avg: 9.3
Keyword analysis
The tool analyzes the content of your site to help discover the right keywords.
Cat avg: 8
SERP ranking tracking
The tool tracks your website’s position in search engine results pages (SERPs) for keywords, over time.
Cat avg: 8
Worst Performing Features
Company information
Information about companies/accounts is available and high quality.
Cat avg: 8.3
Industry-Specific Information
The quality and completeness of industry-specific information, e.g., the progress or success of clinical trials in the pharmaceutical industry
Cat avg: 8.5
Independent Research Access
The ability to access third-party analyses, e.g., Morningstar reports
Cat avg: 8
Charm Features from Reviews
SEO
Core features related to search engine optimization
8.70%
Keyword analysis
The tool analyzes the content of your site to help discover the right keywords.
Category average: 8
SERP ranking tracking
The tool tracks your website’s position in search engine results pages (SERPs) for keywords, over time.
Category average: 8
Competitive analysis
The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.
Category average: 10
Sales Intelligence Data Standards
How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?
8.5-7%
Contact information
Information about individual contacts is available and high quality.
Category average: 9.3
Company information
Information about companies/accounts is available and high quality.
Category average: 8.3
Financial Research
The most important features for the effectiveness of a financial research platform
8-4%
Industry-Specific Information
The quality and completeness of industry-specific information, e.g., the progress or success of clinical trials in the pharmaceutical industry
Category average: 8.5
Independent Research Access
The ability to access third-party analyses, e.g., Morningstar reports
Category average: 8
Search Tools
The quality and effectiveness of tools to help locate specific and relevant information within the platform
Category average: 8.1