Cisco CMX

Cisco CMX (Connected Mobile Experiences) is location-based mobile marketing technology designed for retail stores, malls, stadiums, hotels, airports, and convention centers to be able to detect customers' physical locations, using Bluetooth Low Energy (BLE), GPS, and wifi signals. Users can analyze visitor behavior, create Location Personas, and send targeted mobile marketing (via SMS, email, or an app) based on location. The technology can be extended by technology from July Systems (Proximity MX) acquired by Cisco in 2018.