CleverPush

CleverPush is a push notification platform offered by CleverPush, which claims to enable businesses to reach their target audience through various channels such as web push, app push, Facebook Messenger, Telegram Messenger, email, chat, SMS, web stories, and more. According to the vendor, the platform helps businesses deliver timely and personalized messages to engage and retain customers, increase website traffic, and drive conversions.

Key Features

Follow Up Campaigns: CleverPush offers a Follow-Up System that allows businesses to send push notifications in a series, guiding subscribers through sales funnels or drip campaigns for potential conversion.

Machine Learning: CleverPush incorporates machine learning technology to optimize demographic targeting. The vendor claims that the platform's artificial intelligence automatically segments users based on their behavior and interests, allowing businesses to deliver personalized and relevant push notifications.

Feed to Push: CleverPush offers the Feed to Push function, which allows businesses to automate push notifications by connecting their RSS feeds or Facebook page to CleverPush. This feature is said to ensure timely and up-to-date communication with subscribers as each new post or update triggers an automatic push notification.

Split Testing: CleverPush provides split testing capabilities, allowing businesses to test different versions of push notifications and measure their effectiveness. According to the vendor, this feature enables businesses to optimize their push notification campaigns based on performance.

Teams: CleverPush allows businesses to create teams, facilitating collaboration and teamwork on push notification campaigns. The vendor states that teams can be formed based on different departments or projects, with the ability to manage permissions and access levels.

SDKs: CleverPush provides RESTful APIs and SDKs (Software Development Kits) for easy integration with existing systems. Businesses can connect their own systems to CleverPush using the RESTful API interface or utilize the platform's JavaScript SDK. Additionally, CleverPush offers native SDKs for iOS, Android, and Cordova platforms.

URL Shortener: CleverPush includes a URL shortener feature, allowing businesses to shorten long URLs for their push notifications. The vendor claims that this feature enhances the visual appeal of the notifications and helps track and analyze click-through rates.

In-App Banner: CleverPush offers in-app banner functionality, allowing businesses to display visually appealing banners within their apps. These banners can be used to promote special offers, announce updates, or engage users with interactive content, potentially increasing user loyalty and brand visibility.

Web Banner: CleverPush provides a web banner feature that allows businesses to create notification banners for their websites. The vendor suggests that these attention-grabbing banners can enhance the visual appeal of the website, potentially increasing engagement and driving traffic.