Name: Click2Buy
Author: Click2Buy

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Web and Video Conferencing

Customer Support

Interactive Application Security Testing (IAST)

Kubernetes Monitoring

Software Repositories

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Development

Academic Advising

Classroom Management

Education

Business Intelligence (BI)

Collaboration

File Sharing

Workspace Planning

Enterprise

Accounting

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Finance and Accounting

Applicant Tracking

Background Check

Corporate Learning Management

Diversity, Equity, and Inclusion (DEI)

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Business Internet Service Providers (ISPs)

Cloud Storage

Computerized Maintenance Management Systems (CMMS)

Configuration Management Databases

Content Delivery Networks (CDN)

Data Collaboration

Data Observability

Database Load Balancing

Disaster Recovery as a Service (DRaaS)

Enterprise Architecture Management

Fraud Detection

IT Operations Analytics

Infrastructure-as-Code (IaC)

Integration Platform as a Service (iPaaS)

Internet Security

MLOps

Network Monitoring

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SOA Application Gateways

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Technology Scouting Software

Threat Intelligence

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Workload Automation

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AI Writing Assistant Software

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All-in-One Marketing

Content Management

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Search Engine Marketing (SEM)

Social Media Management

Social Media Marketing

Survey & Forms Building

Swag Management

Video Collaboration

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Social Commerce

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Video Surveillance

Security

Oil and Gas

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Vertical-Specific

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Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

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Google Analytics 360

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Click2Buy

Conversion rate optimization tools include pop-up builders, banners, product suggestions, and eye-catching calls-to-action designed to increase the chance a site visitor performs some desired action. Real-time interaction management and ecommerce personalization represent more advanced, customer data-driven conversion optimization strategies.

Conversion Rate Optimization

Allows users to run tests and analyze results of different versions of landing pages and forms, with the goal ofoptimizing their conversion rate.

Drop-off analytics

Enables users to analyze at which point in a form, landing page, or website a customer exited, or dropped off, without completing a desired action.

KPI analytics

Provide key performance indicators (KPIs) such as conversion rate over time, as well as information about time of submission, time spent on site, device used, etc.

A/B tests

Allows users to test and optimize different versions of a form or landing page.

Results and Analysis

Tools that allow users to evaluate the results of website optimization tests (e.g. A/B, A/B/n, multivariate, and split URL tests), or view visitor interaction with webpages and specific site elements.

Heatmap tool

A tool that shows which elements of the page generate the most visitor engagement.

Click analytics

Click analytics reports display how many clicks certain page elements receive and provides visitor engagement insights.

Scroll maps

Scroll maps display how far down the page users scroll.

Form fill analysis

Enables users to view visitor interaction with forms and identify which parts of the form visitors fill out first and which fields lead to increased visitor drop-off.

Conversion tracking

Enables users to set up and customize conversion funnels to track site visitors' journeys and determine areas that see the most visitor drop-off.

Goal tracking

Enables users to set up key website/mobile performance metrics on their landing pages and track them.

Test reporting

Provides users with reports for each test that record the performance of each variation tested against selected metrics such as conversion rate. These reports indicate when a given test variation has performed statistically better than the original (control) site version.

Results segmentation

The ability to segment test results by specific criteria (e.g. browser type, device type, source, time of day, campaign).

CSV export

Ability to export test results as a CSV file.

Experiments results dashboard

Provides users with a dashboard displaying test results for all live tests. Some products may also include test result histories accessible from the dashboard.

Funnel Analysis

Maps and analyzes the steps taken by visitors towards a conversion point on a website or app.

Session Recording and Replay

Session recording and replay features allow users to analyze visitor behavior on one particular webpage.

User Segmentation

Creates user segments based on demographics, location, preferences, and past behavior.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

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Conversion Rate Optimization Tools

Click2Buy

Overview

What is Click2Buy?