TrustRadius: an HG Insights company

What is ClickGuardian?

ClickGuardian is click fraud protection software for advertisers and agencies running Google Ads and Microsoft Advertising. It identifies invalid paid clicks from bots, click farms, competitors and repeat clickers, and on Google Ads it blocks the sources automatically by adding their IP addresses to the account's exclusions. It is built and operated by Further Forward Innovation Ltd in the UK and has over 1,000 users, including agencies and resellers.

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Categories & Use Cases

Media

Screenshot of Expanding a block shows the detection rules that fired on that click, such as datacenter IP, VPN and residential proxy detection, and the risk level they add up to.
Screenshot of The IP blocklist shows every address ClickGuardian has blocked or is watching, with the reason, a risk score, whether it was blocked automatically or by hand, and an option to unblock it. IP addresses are masked.

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Screenshot of Expanding a block shows the detection rules that fired on that click, such as datacenter IP, VPN and residential proxy detection, and the risk level they add up to.