Name: ClickSweeper
Author: Varazo, Inc

Help Desk

Web and Video Conferencing

Customer Support

Service Mesh

Development

K-12 Online Learning

Education

Business Intelligence (BI)

Collaboration

Demand Planning

Policy Management

Enterprise

Accounting

Accounts Receivable

Crypto Accounting

Tax Compliance

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

HR Service Delivery

Payroll

Talent Intelligence

Talent Management

Time Tracking

Workforce Analytics

Workforce Management

Human Resources

Application Infrastructure

Cloud Management

Cloud Storage

Code Review

Converged Network Adapters (CNAs)

Data Center Networking

Data Integration

Density-Optimized Servers

Embedded Database

Fraud Detection

Identity Verification

Integration Platform as a Service (iPaaS)

Intranet

Low-Code Development

Managed Detection and Response (MDR)

Mobile Device Management (MDM)

Network Performance Monitoring

Platform-as-a-Service (PaaS)

Technology Business Management

WAN Optimization

Information Technology

A/B Testing

Account-Based Marketing (ABM)

Ad Serving & Retargeting

Affiliate

All-in-One Marketing

Click Fraud

Content Management

Customer Journey Mapping

Digital Rewards

Email Marketing

Marketing Automation

Mobile Analytics

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Video Conferencing

Professional Services

Auction Software

Call Recording

Customer Relationship Management (CRM)

Lead Management

Predictive Sales Analytics

Product Configuration

Quote to Cash

Sales Engagement

Sales

Application Security

Database Security

Virtualization Security

Security

Civil Engineering

Inventory Management

Mobility as a Service

Physical Therapy

Vertical-Specific

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ClickSweeper from San Jose company Varazo is a search engine marketing (SEM) platform dedicated essentially to bidding and pay per click (PPC) campaign management, bid management being its emphasis, for companies who need digital advertising (or agencies who do it for them and need multi-account management). The product integrates with sister product ConversionSweeper, a lead management software offering from Varazo. A free 30-day trial is available.

Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.

Lite

Standard

Premium

Constant Contact

Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.

Offer A

Offer B

Offer C

ClickSweeper

Search engine marketing (SEM) encompasses marketing efforts to improve a website's placement in search engine results. This may be accomplished in two general ways: via improvements in a website's content and structure to improve relevance, searchability, and popularity (this is search engine optimization, or SEO), or via paid digital advertising (usually pay-per-click, or PPC) to vault ahead of competition in search results.

SEM platforms help marketers launch and run successful search engine PPC advertisement campaigns at a set budget, and at least include features that in some way facilitate running a paid advertising campaign, including intelligent bidding recommendations and/or automation of bidding and ad copy generation, and plenty of analytics for reviewing past campaigns and forecasting optimal new ones.

Some SEM tools and platforms emphasize competitive analysis, so advertisers can see what competitors in the same ad space are doing and how you or your agency's clients stack up against them, and protect the brand against (often unlawful) use of one's name by competitors seeking to ride a better known brand's coattails, as well as identify gaps or missed opportunities to increase visibility in searches.

Search Engine Marketing (SEM)

Varazo, Inc. is home to ClickSweeper, pay per click management software and ConversionSweeper, marketing source & lead management software.  Started out as Silicon Valley web marketing agency in 2004. we become SEM (search engine marketing) software solution provider.  

As we worked with clients to improve our services and software, we realized that the possibilities of search engine marketing went far beyond Google AdWords management.  Our strong technical background and adaptability gave us the tools to take the next step.  Incorporating new platforms and solutions like Google Analytics, Yahoo and MSN Bing search campaigns, display ad and performance based bid management, we got to work developing new PPC management software service to bridge the gap between technology and marketing.  

Although Varazo's focus has changed over the years, we're still finding real solutions to pay per click advertising through a combination of custom-built software tools and sound marketing principles.  Recognizing the right solution and when to make it is everything in this business.  We've got it, and we'll share it with you.

Varazo, Inc

Ad Auctions

Allows users to bid for ad space for search results based on specific keywords.

Keyword search

Research and planning tools allow users to find the best keywords for their ads.

Ad bidding

Automated bidding based on budget parameters and the click or conversion likelihood of an ad.

Ad Campaigns

Features related to creating and deploying ad campaigns.

Ad campaign creation

Allows users to programmatically create ads and build new campaigns within the tool.

Ad deployment

Allows users to quickly and easily deploy new ad campaigns from within the tool.

Display advertising

Supports banner and rich media display ads, including video, audio, mobile, etc.

Ad display and retargeting segmentation

Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.

Sequence targeting

Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

Contextual advertising

Advertising that relates to the content on a given web page. Sequence targeting allows ads to be shown to individual viewers in a particular order across different websites, enabling greater control over brand messaging.

Social advertising

Advertising on social media platforms like Facebook, LinkedIn, etc.

Ad management

The ability to manage ad campaigns across multiple channels through a centralized control panel or dashboard.

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

Ad dashboards

Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.

Ad performance reports

Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)

Ad conversion tracking

Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.

Ad attribution reporting

Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.

Ad forecasting and optimization

Ad forecasting models predict campaign performance to assist with optimization.

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ClickSweeper

Overview

What is ClickSweeper?