Name: ClickSweeper
Author: Varazo, Inc

Help Desk

Web and Video Conferencing

Customer Support

Bug  Tracking

Help Authoring

Mind Mapping

Development

Business Intelligence (BI)

Collaboration

Corporate Social Responsibility (CSR)

Environmental Health and Safety (EHS)

IP PBX

Manufacturing Execution

Enterprise

Accounting

Expense Management

Trust Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Referral

HR Management

Payroll

Succession Planning

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Application Delivery Controllers (ADC)

Cloud Storage

Code Review

Data Catalog

Data Fabric

Data Recovery Service

Data Virtualization

Fraud Detection

IT Infrastructure Monitoring

Integration Platform as a Service (iPaaS)

Interoperability

Network Performance Monitoring

Observability

Relational Databases

Server Management

Software-Defined WAN

Storage Area Network

Information Technology

A/B Testing

Ad Serving & Retargeting

Advertising Agency

All-in-One Marketing

Click Fraud

Contact Management

Content Management

Customer Experience Management

Digital Asset Management

Direct Mail Automation

Email Marketing

Local Marketing

Marketing Automation

Social Media Management

Survey & Forms Building

Virtual Event

Web Analytics

Website Builder

Marketing

Project Management

Wireframing

Professional Services

Customer Relationship Management (CRM)

Sales Coaching

Sales Intelligence

Sales

GDPR Compliance

Security

ID Card

Insurance Policy Administration Systems

Insurance Underwriting and Rating

Last Mile Delivery

Library Management

Pharmacy

Plagiarism Checker

Smart Cities

Telemedicine

Vertical-Specific

small

medium

Acquisio

Search Engine Marketing (SEM)

Newfold Digital (Endurance + Web.com)

Google Ads

Likelihood to Recommend

Likelihood to Renew

Performance

Usability

Support Rating

Online Training

Vendor pre-sale

Vendor post-sale

Google

Microsoft Advertising

Implementation Rating

Ad Campaigns

Ad Reporting & Analytics

Ad Auctions

Ad campaign creation

Ad deployment

Display advertising

Ad display and retargeting segmentation

Sequence targeting

Ad dashboards

Ad performance reports

Ad conversion tracking

Ad attribution reporting

Ad forecasting and optimization

Contextual advertising

Social advertising

Ad bidding

Microsoft

WordStream Advisor

WordStream

Adzooma

iSpionage

ispionage, inc.

Agilebid

Ideagility

Lengow

Optmyzr

ClickSweeper from San Jose company Varazo is a search engine marketing (SEM) platform dedicated essentially to bidding and pay per click (PPC) campaign management, bid management being its emphasis, for companies who need digital advertising (or agencies who do it for them and need multi-account management). The product integrates with sister product ConversionSweeper, a lead management software offering from Varazo. A free 30-day trial is available.

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Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.

Lite

Standard

Lead Gen & CRM

Premium

Constant Contact

Email & Online Marketing

Reporting & Analytics

Pre-Send Testing

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Dashboards

Standard reports

Custom reports

Triggered drip sequences

URL Validation

Link Tracking

Image Validation

Inbox Display

Email Accessibility Tools

Spelling and Grammar Check

Spam Testing

Email Previews

Kenshoo

Skai

Ad Network Integration

Data Transfer

DSP integration

Cross-channel ad management

Adquant Kenshoo Kenshoo Infinity Suite Kenshoo Search Kenshoo Social Skai

ClickSweeper

Search engine marketing (SEM) encompasses marketing efforts to improve a website's placement in search engine results. This may be accomplished in two general ways: via improvements in a website's content and structure to improve relevance, searchability, and popularity (this is search engine optimization, or SEO), or via paid digital advertising (usually pay-per-click, or PPC) to vault ahead of competition in search results.

SEM platforms help marketers launch and run successful search engine PPC advertisement campaigns at a set budget, and at least include features that in some way facilitate running a paid advertising campaign, including intelligent bidding recommendations and/or automation of bidding and ad copy generation, and plenty of analytics for reviewing past campaigns and forecasting optimal new ones.

Some SEM tools and platforms emphasize competitive analysis, so advertisers can see what competitors in the same ad space are doing and how you or your agency's clients stack up against them, and protect the brand against (often unlawful) use of one's name by competitors seeking to ride a better known brand's coattails, as well as identify gaps or missed opportunities to increase visibility in searches.

Varazo, Inc. is home to ClickSweeper, pay per click management software and ConversionSweeper, marketing source & lead management software.  Started out as Silicon Valley web marketing agency in 2004. we become SEM (search engine marketing) software solution provider.  

As we worked with clients to improve our services and software, we realized that the possibilities of search engine marketing went far beyond Google AdWords management.  Our strong technical background and adaptability gave us the tools to take the next step.  Incorporating new platforms and solutions like Google Analytics, Yahoo and MSN Bing search campaigns, display ad and performance based bid management, we got to work developing new PPC management software service to bridge the gap between technology and marketing.  

Although Varazo's focus has changed over the years, we're still finding real solutions to pay per click advertising through a combination of custom-built software tools and sound marketing principles.  Recognizing the right solution and when to make it is everything in this business.  We've got it, and we'll share it with you.

Varazo, Inc

Allows users to bid for ad space for search results based on specific keywords.

Keyword search

Research and planning tools allow users to find the best keywords for their ads.

Automated bidding based on budget parameters and the click or conversion likelihood of an ad.

Features related to creating and deploying ad campaigns.

Allows users to programmatically create ads and build new campaigns within the tool.

Allows users to quickly and easily deploy new ad campaigns from within the tool.

Supports banner and rich media display ads, including video, audio, mobile, etc.

Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.

Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

Advertising that relates to the content on a given web page. Sequence targeting allows ads to be shown to individual viewers in a particular order across different websites, enabling greater control over brand messaging.

Advertising on social media platforms like Facebook, LinkedIn, etc.

Ad management

The ability to manage ad campaigns across multiple channels through a centralized control panel or dashboard.

Features related to reporting on and analyzing advertisements.

Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.

Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)

Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.

Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.

Ad forecasting models predict campaign performance to assist with optimization.

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ClickSweeper

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