Name: CO-SENDER
Author: CO-SENDER

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CO-SENDER is an email, SMS, and social marketing platform that, according to the vendor, aims to streamline communication and enhance marketing efforts. The platform is designed for marketing professionals, small and medium-sized businesses, e-commerce companies, non-profit organizations, and political campaigns. It offers a range of features that enable users to create and manage cross-channel marketing campaigns effectively.

## Key Features

**Cross-Channel Email Marketing**: According to the vendor, CO-SENDER allows users to send emails and SMS messages worldwide, reaching customers through Facebook and Twitter. The platform provides a drag & drop designer and pre-setup templates to facilitate the creation of visually appealing emails and newsletters. Users can also track important campaign data, such as opens, unsubscribes, bounces, and link activity.

**Centralized Communication Management**: CO-SENDER provides a centralized platform for managing communication across multiple channels, including SMS, email, and social networking options. Users can control all their communication in one place, making it easier to track and respond to customer communication efficiently. The platform allows users to store contacts and grow their subscriber list without any restrictions.

**Email Marketing Campaigns Dashboard**: Users can activate, schedule, pause, and resume email marketing campaigns as needed. CO-SENDER offers merge tags for personalizing emails and increasing engagement. The platform provides comprehensive reports to track campaign performance, including opens, clicks, unsubscribes, bounces, and link activity. Users also have the option to export in-depth campaign reports to a CSV file for further analysis.

**Multi-Channel Marketing**: According to the vendor, CO-SENDER enables users to reach their audience at the right moment and on the right device through email and SMS messages. Users can also post their messages to Facebook and Twitter, allowing them to connect with their audience across multiple channels. The platform acts as a single hub for managing all communication channels, simplifying campaign control and optimization.

**Subscriber Management**: CO-SENDER allows users to upload unlimited contacts and grow their subscriber list without any limitations, according to the vendor. Users can update subscriber information individually or in bulk and track data from their campaigns, including opens, unsubscribes, bounces, and more. The platform offers contact segmentation, enabling users to send targeted information to specific groups of subscribers. CO-SENDER also provides dynamic segments that automatically update based on criteria, ensuring proper segmentation.

**Campaign Scheduling**: Users can activate email marketing campaigns immediately or schedule them for a later time. CO-SENDER allows users to pause, resume, and adjust campaigns as needed, maximizing subscriber engagement. According to the vendor, the platform enables users to reach their audience at the optimal moment, increasing the effectiveness of their campaigns.

**Advanced Search**: CO-SENDER offers an advanced contact search feature that allows users to find data based on any criteria, according to the vendor. Users can use search filters to combine multiple criteria, making it easier to find specific contacts. For example, users can search for contacts named "John" whose phone number starts with "+44".

**Data Export**: According to the vendor, CO-SENDER allows users to export in-depth campaign reports to a CSV file for further analysis. This feature enables users to access and analyze their campaign data outside of the platform.

Efficient Marketing Campaign Planning: Several users have found CO-SENDER to be a helpful tool for planning and executing marketing campaigns. They appreciate how the program allows them to easily map out their marketing plans, saving them time and effort.

Timely Message Delivery: The ability to schedule messages within a specific timeframe has been highly valued by many reviewers. This feature ensures efficient and timely delivery of messages, allowing users to reach their audience at the right moment.

Insightful Engagement Feedback: CO-SENDER's read receipts feature has received positive feedback from users. They appreciate that it provides valuable insights into the engagement of their messages, allowing them to gauge the effectiveness of their communication efforts.

Cons: 
1. Limited customization options for reports: Some users have expressed frustration with the lack of flexibility in adjusting reports in CO-SENDER to meet their specific needs, which may limit their ability to analyze campaign performance effectively.
2. Limited template options and design capabilities: Reviewers have mentioned that the library of email design templates in CO-SENDER is limited and may not cater to all their design requirements. Additionally, some users feel that the software could benefit from a wider variety of media editing tools.
3. Missing features for advanced marketing needs: According to some users, CO-SENDER lacks certain features like survey management, image library, auto-responders, event-triggered emails, and A/B testing. This can be a drawback for customers who rely on these functionalities for more sophisticated marketing campaigns.

CO-SENDER has proven to be a valuable tool for users seeking to streamline their marketing campaigns. By utilizing the platform, users have been able to send marketing collateral to clients seamlessly and efficiently. This has eliminated the need for manual distribution of emails, providing a more efficient workflow. The ability to target messaging specific to each client has also been highly appreciated, as users can now ensure efficient and effective engagement with their audience. With CO-SENDER's easy and quick creator featuring eye-catching designs, clients who received invitations for events have expressed their satisfaction. Additionally, the SMS function has been widely utilized by users to send messages to colleagues, simplifying the process of communicating with multiple recipients. The time-saving feature of creating new campaigns based on previous ones has also been well-received, allowing users to expedite their workflow. Furthermore, the segmentation feature of CO-SENDER has enabled users to personalize marketing campaigns for subscribers, resulting in substantial business growth.

ExpressPigeon is an email marketing system for small to medium sized enterprises from a relatively new (2011) company with an emphasis on look and viewability across multiple devices (i.e. mobile-accessibility) and browser compatibility. Beyond this, ExpressPigeon supports A/B testing and segmentation, for optimization and personalization, and is extensible via its API. A free version is available for contacting up to 500 subscribers, and 50% discounts are offered to non-profits who sign up for an annual plan. Three monthly plans ranging from about $10 to $20 per month round out the pricing options.

ExpressPigeon

Free

Basic

Advanced

Twilio SendGrid

CO-SENDER

Software for bulk creation, sending and tracking of Emails for marketing purposes.

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

URL Validation

This allows marketers to validate URLs and find any broken links before sending out their email campaigns.

Link Tracking

This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.

Image Validation

This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.

Inbox Display

This allows marketers to see how their emails will be displayed within different web browsers and within different email service provider (ESP) platforms.

Email Accessibility Tools

This type of tool scans emails before they are sent out to ensure that design and code are optimized for accessibility across different browsers.

Spelling and Grammar Check

This feature checks emails for spelling and grammatical mistakes before they are sent out.

Spam Testing

Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.

Email Previews

This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.

Assign Reviewers

This gives marketers the ability to assign individuals to review an email from within the email marketing software.

Email Version Control

This allows marketers to keep track of which individual made a revision to an email and when.

Task Lists

This gives marketers the ability to create task lists associated with the email review and approval process.

Review Status Updates

These status updates may be pushed through third-party tools, or sent directly via the application itself.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

CO-SENDER

Overview

What is CO-SENDER?