Name: CoGoBuzz
Price: 99 USD
Author: nConnections

Help Desk

Kiosk

Web and Video Conferencing

Customer Support

Augmented Reality Development

Help Authoring

Software Configuration Management

Development

Business Intelligence (BI)

Collaboration

Digital Rights Management (DRM)

Operational Analytics

Enterprise

Accounting

Budgeting and Forecasting

Tax Compliance

Trust Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Monitoring

Employee Scheduling

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

C/C++ Integrated Development Environments

Cloud Storage

Code Review

Data Catalog

Data Fabric

Data Quality

Data Recovery Service

Dynamic Application Security Testing (DAST)

Fraud Detection

IT Alert Management

Identity Governance and Administration

Integration Platform as a Service (iPaaS)

Low-Code Development

Master Data Management (MDM)

Network Access Control (NAC)

Network Performance Monitoring

Network Traffic Analysis (NTA)

Office Migration and Repair

Software-Defined WAN

Virtual Data Room

Virtual Desktop Infrastructure (VDI)

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Blogging

Content Management

Email Marketing

Enterprise Marketing Management

Local Marketing

Marketing Automation

Screen and Video Capture

Social Media Management

Survey & Forms Building

Video Editing

Web Analytics

Marketing

Project Management

Wireframing

Professional Services

Customer Relationship Management (CRM)

Revenue Operations

Sales

Antivirus

Insider Risk Management

Security Orchestration, Automation and Response (SOAR)

Security

Forestry

Last Mile Delivery

Legal Research

Library Management

Nonprofit CRM

Nonprofit Fundraising

Plagiarism Checker

Real Estate Property Management

Vertical-Specific

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CoGoBuzz is a customer engagement and marketing automation platform developed by NConnections. It is designed specifically for the hospitality industry, catering to businesses such as restaurants, cafes, bars, entertainment venues, and franchises. According to the vendor, CoGoBuzz offers a range of features to help businesses capture customer data, manage marketing campaigns, and engage with guests automatically.

## Key Features

**WiFi Marketing**: According to the vendor, CoGoBuzz allows businesses to capture customer data and insights by providing guest WiFi login. It stores customer information such as name, profile photo, phone number, email address, and visit history. Additionally, it triggers automated SMS text messages based on customer habits and utilizes Social Gravity™ to grow the audience.

**SMS Marketing**: CoGoBuzz enables businesses to create and execute targeted SMS marketing campaigns, delivering personalized messages to customers. According to the vendor, it allows businesses to send welcome messages to new customers, encouraging them to like and check-in on Facebook. It also sends automated loyalty messages to returning customers and targeted offers to win back lost customers.

**Email Marketing**: According to the vendor, CoGoBuzz seamlessly integrates with popular email marketing platforms, allowing businesses to deliver targeted messages to customers. It enables personalized welcome and loyalty messages to engage customers, as well as the sending of special offers and promotions to entice lost customers to return.

**Digital Signage**: CoGoBuzz offers digital signage solutions for venues, according to the vendor. It includes features such as Social TV with a live Instagram feed to engage customers. The platform also provides digital menu boards, tap lists, event notifications, and integration with loyalty programs. According to the vendor, CoGoBuzz allows for interactive advertisements and mobile interaction.

**Automated Marketing**: The vendor states that CoGoBuzz saves time by automating marketing messages. It sends automated messages based on customer actions and habits, including personalized welcome messages for new customers, messages based on popular times and events, and targeted offers to win back lost customers.

**Customer Profiles & Reports**: CoGoBuzz creates customer profiles based on visit data and customer actions, according to the vendor. It generates filtered customer lists for targeted advertising campaigns and provides real-time reports and analytics on customer data and visit patterns. The platform also tracks customer visit history and behavior.

**Real-Time Marketing**: According to the vendor, CoGoBuzz enables businesses to reach customers in real time with unique message triggers. It delivers relevant offers and promotions based on customer wants and needs, utilizing unique profile-based visit data to ensure customers receive personalized and relevant offers. The vendor claims that this feature increases customer engagement and drives revenue.

**Contactless Digital Menus**: CoGoBuzz provides contactless digital menus for customers, according to the vendor. It allows businesses to send direct links to online menus via SMS keywords or QR codes, enhancing convenience and safety measures. According to the vendor, this feature aims to improve the overall customer experience.

**Integrated Digital Marketing**: CoGoBuzz seamlessly integrates with existing messaging and CRM platforms, according to the vendor. It allows for efficient data sharing and enables businesses to share customer data with platforms such as Facebook advertising, Mailchimp, Square, HubSpot, and more. According to the vendor, this integration improves advertising reach and effectiveness through targeted marketing campaigns and enhances customer engagement to drive revenue.


Basic

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CoGoBuzz

70% of marketers say Marketing Automation software is critical to their goals. Find the right tool for you.

The Buyer's Guide to Marketing Automation

Marketing Automation is a subset of Enterprise Marketing Management. Marketing automation software nurtures leads with relevant content, and then routes prospects to a sales rep at the optimal point in the buying process. Key functionality includes:

- Automated marketing campaigns & click tracking
- Email, landing pages and online registration pages
- Lead scoring, lead nurturing & lead management
- Analytics and reporting

nConnections

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

Lead nurturing automation

Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.

Lead scoring and grading

Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.

Data quality management

The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.

Automated sales alerts and tasks

The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.

Lead segmentation and distribution

Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

Calendaring

The software helps users maintain a calendar of all marketing activities.

Event/webinar marketing

Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

Social sharing and campaigns

Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.

Social profile integration

The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.

Role-based workflow & approvals

Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

Customizability

Users can customize their instance with features like custom fields and custom objects.

Integration with Salesforce.com

The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with Microsoft Dynamics CRM

The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with SugarCRM

The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Third-party software integrations

Integration functionality with third-party or in-house systems.

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CoGoBuzz

Overview

What is CoGoBuzz?