Name: Coldlytics
Author: Coldlytics

Customer Engagement

Help Desk

Web and Video Conferencing

Customer Support

Attendance Tracking

Online Proctoring Software

Education

Association Management

Business Intelligence (BI)

Collaboration

Contract Analysis

Document Generation

File Sync

Enterprise

Accounting

CTRM

Cryptocurrency Mining

Financial Research

SaaS Spend Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Corporate Volunteering

HR Compliance

HR Management

Payroll

Recruitment Agency

Succession Planning

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

API Design

Cloud Data Warehouse

Cloud Storage

Container Management

DevOps

Fraud Detection

Hadoop-Related

IT Alert Management

Incident Response

Integrated Development Environment (IDE)

Integration Platform as a Service (iPaaS)

Mobile Data Security

Network Access Control (NAC)

Network Performance Monitoring

Phishing Detection and Response

Relational Database Management Systems

Requirements Management

Tower Servers

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Conversion Rate Optimization

Customer Loyalty Program

Digital Experience Platforms (DXP)

Email Marketing

Location Intelligence

Marketing Automation

Personalization Engines

Product Management

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

AI Meeting Assistants

Email Signature

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales

Automotive

Geographic Information

Hotel Management

Insurance Claims Management

Law Practice Management

Mental Health

Multiple Listing Service (MLS)

Pharmacy

Telemedicine

Vertical-Specific

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Coldlytics is a B2B lead generation tool provided by Coldlytics Ltd. that combines automation, AI, and human research to deliver customized prospect lists on-demand. According to the vendor, this tool is designed to assist businesses in identifying and targeting specific professionals and industries for their marketing and sales campaigns. It caters to businesses of all sizes, ranging from freelancers and small businesses to larger enterprises. The tool is utilized by various professions and industries, such as plumbing and HVAC professionals, digital marketing agencies, insurance agents, restaurant owners, and nonprofits.

**Bespoke Prospect Lists**: Coldlytics offers customized prospect lists that are created on-demand. Businesses can define their target audience and criteria, and the tool employs proprietary automation and AI tools to identify potential prospects. Each prospect's contact details are manually verified by the Coldlytics research team, ensuring the provision of high-quality and compliant contact information.

**Combination of Automation, AI, and Human Research**: Coldlytics combines automation, AI, and human research to deliver high-quality B2B contact lists. The tool utilizes automation and AI tools to pinpoint ideal business prospects, while the research team manually verifies and enhances the contact details, ensuring businesses receive accurate and up-to-date direct contacts.

**Google Maps Integration**: Coldlytics integrates with Google Maps to source data for prospecting lists. Users can search for specific professionals or industries in a particular location on Google Maps and copy the URL into Coldlytics to initiate the lead research process. This integration enables businesses to target specific geographies and identify professionals or industries in those locations.

**Flexible Pricing**: Coldlytics offers flexible pricing plans tailored to businesses of all sizes. According to the vendor, there are no minimum commitments, and businesses can switch plans at any time. The pricing plans include a certain number of credits per month, with each credit representing one verified contact. Additional credits can be purchased as needed.

**Email Validation and Deliverability**: Coldlytics ensures the validity and deliverability of email addresses in the prospect lists. The system verifies the validity of each email address and prevents email bounces, thereby preserving the sender's reputation. According to the vendor, this feature enhances the chances of engagement and conversion for businesses' cold email campaigns.

**Real-Time Monitoring and Synchronization**: Once the prospect list is ready, businesses can monitor it in real-time through a shared spreadsheet. This feature facilitates easy tracking and management of leads. Additionally, Coldlytics synchronizes the validated contact details with the business's CRM or outreach tool, streamlining the process of importing leads and initiating outreach efforts.

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Coldlytics

Lead Generation

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

Lead nurturing automation

Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.

Lead scoring and grading

Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.

Data quality management

The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.

Automated sales alerts and tasks

The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.

Automated lead capture

Auto-collection of leads from websites, forms, and third-party sources such as social media. This may include compliance with GDPR and other regulatory standards.

Automated follow-ups

Email or text follow-up messages are automatically sent in response to buying signals from potential customers. Contacts may be segmented and tagged for auto-replies with personalized messaging.

Lead segmentation and distribution

Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.

Form Building

Enables users to build and customize forms for lead capture or research.

Drag & Drop editing

Allows users to edit forms using click, drag, and drop functionality.

Branding customization

Design capabilities for tailoring forms to specific brand requirements.

Different question types

Rating, Multiple choice, Picture choice etc.

Conditional logic paths

Enables the inclusion of conditional statements (if/then/else) to depict different paths based on defined conditions.

Embedded calculations

Allows form fields to be calculated using embedded formulas.

Form templates

Pre-built or customizable form and landing page templates.

Custom code

Enables users to insert their own coded sections via CSS, HTML, Javascript, etc.

Web embedding

The ability to embed forms on websites or landing pages.

Mobile responsiveness

Optimization for use on different mobile devices.

Date picker

UI widget that enables users to pick a date from a pop-up calendar.

File upload

Dynamic content

The ability of form content to change based on varying input data or user behavior.

Allows users to run tests and analyze results of different versions of landing pages and forms, with the goal ofoptimizing their conversion rate.

Drop-off analytics

Enables users to analyze at which point in a form, landing page, or website a customer exited, or dropped off, without completing a desired action.

KPI analytics

Provide key performance indicators (KPIs) such as conversion rate over time, as well as information about time of submission, time spent on site, device used, etc.

A/B tests

Allows users to test and optimize different versions of a form or landing page.

Lead Management Integrations

To help generate and manage leads, the software may provide native 3rd-party integrations with CRM, email, or social media marketing tools.

Integrations with advertising platforms

This includes paid search and social advertising on Google, Meta, LinkedIn, TikTok etc.

Integrations with CRMs

Includes integrations with CRMs such as Hubspot, Salesforce, and Pipedrive.

Integrations with data storage tools

This may include data storage tools such as Excel or Google Sheets.

Integrations with lead automation tools

Lead automation tools may include products such as Zapier.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

Coldlytics

Overview

What is Coldlytics?