comerzzia Involve

comerzzia Involve is an independent module of providing Customer Analytics for retail that allows customizing sales strategies and communication to consumers. Through Big Data applied to retail, in an automated and planned way, the business strategy is executed and strengthened to directly impact the consumer.

Analyses comerzzia Involve provides include:

• Analysis of customer emotions based on sentiments expressed in language.
• Trend analysis based on general market sentiment (retail specific taxonomy)
• Analysis of purchase patterns and historical tickets from transactional data.
• Analysis of in-store product behaviour, related products, price sensitivity, impact of promotions.
• Analysis of in-store customer behaviour (IoT).